
Startup Theatre Podcast
Exploring the wins, challenges, & lessons from startups. Honest conversations, real insights, and everything in between.
Troy Hammond & Serge van Dam, with deep roots in the startup ecosystem in New Zealand and beyond, explore the world of startups, tech, markets, and media. They break down industry trends, uncover the realities of scaling companies, and share expert insights through candid conversations. Each episode features top founders, operators, investors, and innovators, offering lessons, perspectives, and stories from the frontlines of business and technology.
Latest episodes

Jun 12, 2023 • 1h 10min
#37, Bobby Lloyd, "It pays to be Fussy when pivoting"
On this episode of the WFLS podcast, we chat with Bobby Lloyd.
Bobby Lloyd is the CEO and co-founder of Fussy, a new personalised catering tech that allows guests to order their own meal.
He also launched NZ’s first reusable packaging system for food - Reusabowl.
Bobby is a young and driven entrepreneur who is wise beyond his years and this podcast is packed with success stories, attempts and that means lessons for you.
We managed to get Bobby on the pod before he moved to London and take Fussy global.
When not working, Bobby is likely surfing, making jewellery, or out with friends and family.
This was an amazing chat covering many topics and so we hope you enjoy it.
Please subscribe to help us keep providing you with this content.

Jun 8, 2023 • 1h 8min
#36, Kat Lintott, "I'm a world builder"
In this episode of The WFLS Podcast, we chat with Kat Lintott.
Kat (Ngai Tahu) is a world builder experimenting with storytelling and interactive media. Her passion is to use new technology and creative platforms to empower people in the real world and have a positive impact on themselves and their community.
She is the co-founder of Wrestler which is a creative agency. Kat's focus is VR and MR.
Her goal in life is also to change the way people approach life.
She says: "Our purpose should be to live, not to work. Feeling comfortable and being valued for our individual identity without it being attached to a job or career would be an amazing future to live in!"
She is also the creator of Soul Æther which is a young adult sci-fantasy world exploring past lives, science, magic, and alchemy. It spans NFTs, an animated series, games, metaverse experiences, and more.
We talk about all of the above, her year of transition, and how Kat reconnected with my purpose.
We also talk about the famous Time Jackers video Wrestler made for Troy many years ago, and if you dare to watch it - you can find it here.
This was an amazing chat covering many topics and so we hope you enjoy it.
Please subscribe to help us keep providing you with this content.

Jun 6, 2023 • 1h 7min
#35, Mark Vivian, 'The $600m dollar man'
In this episode of the WFLS podcast we chat with Mark Vivian.
Mark is the General Partner with Movac who are New Zealand’s most experienced technology investor and is deeply integrated into the Kiwi tech sector. They've been actively investing since 1998 and are currently deploying Movac Fund 5 into Pre-A to Series C New Zealand technology companies.
For the past 15 years Mark has been part of a team working to accelerate kiwi tech companies.
He has helped Movac invest in more than 50 companies, and raised more than $600m for their funds.
Mark a proud father of 5, and likes to escape work to go fishing, biking and skiing.
We talk about how you can get investment in this market, what happens with due diligence and how you should always be thinking about raising and building your profile with VC's.
This is a great podcast to listen to if you are even thinking about raising one day.
Thank you for all our listeners and as we are looking to keep growing, we please ask you to follow us on your favourite podcast platform.

May 31, 2023 • 1h 3min
#34, Pene Barton, "I knew at 23 I would be the CEO"
In this episode of WFLS we talk with Pene Barton.
Pene is the CEO of Crimson Global Academy. A coach and experienced people leader, she is passionate about building high-growth, scalable, and successful organisations.
Pene brings with her over ten years of experience working with some of the fastest-growing global startups in people, culture and performance roles whilst simultaneously running her own businesses.
Pene helps organisations build high-performing communities and teams in distributed environments.
We talk about Pene's meteoric rise to being a CEO and how she had strategically planned to get there and get there faster than most.
Pene is clearly impressive and we hear her story from CPO to CEO and the work she has done building communities globally (previously remote employees and now remote students).
We loved hearing her get on her soapbox about people roles being commercial and operating like a CEO and also the joys of running your own businesses as well. Pene recommends reading the book "Amp it Up"
Please subscribe to the podcast to help us continue bringing these to you.

May 29, 2023 • 1h 1min
#33, Charlie Meaden, "Can AI democratise wealth generation for everyone?"
On this episode of WFLS, we talk with Charlie Meaden about AI, investing and his company's ambition is to create a futuristic Berkshire Hathaway built on Automation, AI, and optimising productivity.
Charlie is a technologist and investor who runs a systematic investment strategy and founder of Gembot.ai. Gembot is 'Your AI Investing Assistant & Modern Wealth Platform.'
After successfully exiting his previous startup Uproar, Charlie got really fascinated by investing and learned everything he could about it and thus Gembot was born. A Platform that enables individual investors to execute investment strategies by continually improving their financial literacy through a collaborative community and advanced trading tools. Democratising information and advanced tools for individual self-directed investors allowing them to seamlessly execute simple, intermediate, or advanced investment strategies.
Our host Troy Hammond heard about what Charlie and his team were doing via a mutual American friend and after reading his Memo 'How To Fight Inflation In A Deflationary World' we knew we had to get him on the pod. It is a great read, impressively it was written in 2021 and largely spelled out what is happening now.
We discuss this and many more topics around AI, ChatGPT, Investing, and lots more. If you are keen to watch Navals YouTube series “How to get rich” you can find it here 👉🏻 https://youtu.be/1-TZqOsVCNM
Please subscribe to the podcast to help us continue bringing these to you.

May 24, 2023 • 1h 4min
#32, Brooke Roberts, "Want to go Sharesies in some wealth?"
Welcome back. It is season ✌🏻 and we are going bigger and better.
Our first episode of the season is with Brooke Roberts.
Brooke is the co-founder, director and 3EO (co-CEO) of Sharesies and mother of two.
Sharesies is an empowering money app with over half a million investors who’ve collectively invested over $2 billion.
At Sharesies, their vision is to give someone with $5 and $5m the money investment opportunities.
Brooke is passionate about creating equal opportunities and business being a force for good—she puts a lot of focus on making sure Sharesies has a positive impact on people, customers, communities, and the environment.
Brooke was awarded the 2022 NZ Hi-Tech Inspiring Individual and we can see why after this conversation.
We talked about the Sharesies story from a conversation between 6 friends and how they designed the values and DNA of the company that stands today over a soda at Egmont street eatery in Wellington.
Brooke is open, insightful and just plain impressive and so we hope you enjoy this podcast as much as we did. You can check out what a convertible note below. https://kindrik.co.nz/guides/convertible-notes-vs-equity-a-beginners-guide/
Please share with anyone who you think might enjoy and get them to subscribe like you.

May 18, 2023 • 33min
#31, Season 1 wrap, "What makes you happy?"
This podcast has made us all very happy by doing something that brings us and others joy in the world.
With season one wrapping, let's go back and look at our final question and the answers to:
"What makes you happy?"
Thank you to our major sponsor for season one in Talent Army
Thank you to Jono, Dom and Troy for putting this together and Jen for her lovely voice over skills.

May 3, 2023 • 1h 40min
#30, Mike Riversdale & Raj Khushal, "What makes you happy now"
In the final episode of the WFLS podcast, we chat with Mike Riversdale & Raj Khushal who were one of the reasons this podcast was created.
Our host Troy Hammond was a big fan of the Access Granted podcast that Mike & Raj founded and ran for many years.
It was a gritty podcast started in Wellington to celebrate the tech startup community.
Mike and Raj usually recorded at Goldings Free dive bar in Wellington and got some great guests on to come in and tell their stories and help the community.
We at the WFLS know how hard it is to create a podcast and so we wanted to pay homage to these legends that went before us and so we decided to finish with the Access Granted famous question: "What makes you happy now?"
Troy thought it only fitting to finish the season by having a fun podcast with Mike and Raj and so they all got together and reminisced about the old show that changed so many people's lives and probably drank too much going from all the laughing we had to edit out of this show.
Thank you Mike and Raj for doing what you did to help the industry and we appreciate your show and you both.
Season one of the WFLS podcast is now concluded and we are taking the show nationally now and so please get in touch if you are wanting to be a guest.
Subscribe to help us keep building the show and send us any feedback you are willing to send to help us improve for season two.
Thank you to everyone involved and everyone who has watched and or listened to any of the pods.
We appreciate you all.

Apr 26, 2023 • 1h 9min
#29, Matthew Hayter, "We got acquired before we had even started" 🤯
In this episode of the WFLS podcast, we chat with Matthew Hayter who is the CEO & Founder at Projectworks.
We talk about Matt's journey from working in a consulting company to spinning off a startup from that company that invested in them.
When the company got acquired, so did Projectworks and this was before they had even got the product off the ground.
Matt and his team found themselves pitching the new owners to keep his product alive.
They are very much alive and going from strength to strength now.
Mat is Co-Founder and CEO of Projectworks, the B2B SaaS platform that’s improving the lives of professional services firms across the globe.
He’s a proud dad, who loves tech, cars, retro gaming, and spending his spare time on DIY projects.
Educated at Victoria University in Wellington, Matt started his career in software consulting before taking up the entrepreneur life.
We hope you enjoy this as much as we did.
Please subscribe to help us.
About 60% of our audience does not subscribe and the numbers help us greatly.

Apr 20, 2023 • 1h 11min
#28, Carlos Chambers, "Burning the effigy of being a lawyer and founding companies from the ashes 🔥"
In this episode, we speak with Carlos Chambers.
Troy and Carlos chat about his journey from being a lawyer, to a climate activist to now a successful founder of two saas companies.
They discuss the highs and lows of this journey and a brief psychadelic-infused trip to Burning Man that help put Carlos on a better path.
Carlos is on a mission to make a dent in the world. He is a climate fintech founder building CarbonInvoice™.
A company where services firms can do the right thing and grow their business.
Carlos is also the CEO of Common Ledger which is a platform for open data for SMEs.
Previously he was a commercial lawyer at Russell McVeagh, climate organiser Generation Zero and he is always seeking higher knowledge.
We hope you enjoy this as much as we did.
Please subscribe to help us. About 60% of our audience does not subscribe and the numbers help us greatly.