

#47, Claudia Batten, "Think like a robot, act like a human"
Jul 17, 2023
56:04
In this episode of the WFLS podcast we chat with Claudia Batten.
Claudia is currently is Chairperson of NZX and ASX listed digital travel company Serko and a Director of NZX and ASX listed Vista Group and NZX listed Air New Zealand.
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We talk on this podcast about a lot of topics, from Claudia’s roots in commercial law to how she has been a founding member of two highly successful entrepreneurial ventures. As part of the founding team of Massive Incorporated, a network for advertising in video games, she helped pioneer “digital” as a media buy. Massive was sold to Microsoft in 2006, where Claudia then spent 3 years scaling the in-game network. In 2009 she co-founded Victors & Spoils, the first advertising agency built on the principles of crowdsourcing.
After two years in market, V&S was acquired by French holding company Havas Worldwide. Claudia also spent three years running North American operations for NZTE, supporting disruptive thinking for the growth of NZ exports in North America.
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EPISODE LINKS:
Claudia's LinkedIn: www.linkedin.com/in/claudiabatten
Claudia's Instagram: www.instagram.com/claudiabatten/
Claudia's Twitter: https://twitter.com/ClaudiaBatten
Claudia's Information Share (book): Thinking, Fast and Slow by Daniel Kahneman
Marian's Information Share (podcast): The Knowledge Project with Shane Parrish
www.squigglylife.com
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OUTLINE:
Here are the timestamps for the episode. On some podcast players, you should be able to click the timestamp to jump to that time.
[00:02:17] Natural flow state in conversation.
[00:04:43] Power dynamics in conversations.
[00:06:18] The power of listening.
[00:10:40] Māori Pacifica Technology
[00:14:40] Tech boom and e-commerce.
[00:18:26] Relational networking over transactional.
[00:21:09] Deep diving topics and information.
[00:24:17] Massive Incorporated pivot.
[00:27:12] Software pirate.
[00:30:16] Solving problems for companies.
[00:33:41] Traits to look for in a board.
[00:37:36] Making hard decisions.
[00:39:04] Making hard decisions with grace.
[00:44:28] AI and human interaction.
[00:47:22] Changing the game with AI.
[00:50:06] Squiggling philosophy.
[00:55:03] Thinking Fast and Slow.
[00:57:06] Share your knowledge and stories.