The CMO Podcast

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is currently Deloitte's Global Chief Marketing Officer. She was chosen to open Deloitte University, the company's innovative leadership education school. She proudly carries out the company's widely understood purpose, "making an impact that matters". In this podcast, recorded live at the University of Cincinnati's Lindner College of Business, Diana is candid about her professional life and personal life, juggling major executive roles while raising autistic triplets. She explains why Deloitte is a perfect place for her to innovate and grow while also stress purpose.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketing. In 2008 Marc became P & G's Global Marketing Officer succeeding Jim. After some name changes, Marc is now P & G's Chief Brand Officer. Marc leads the marketing of over 60 brands for a company that services 5 billion people worldwide. This was recorded live at the University of Cincinnati's Lindner College of Business. It is also the first time Marc and Jim have publicly discussed their roles together. Marc talks about building on Jim's innovative purpose-driven marketing strategies, and why he thinks purpose is the future of marketing. He discusses overseeing campaigns for the Olympics and the Super Bowl. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at Procter & Gamble then CEO of PlanetFeedback.com. When Planet Feedback was bought by Neilsen he became their Executive Vice-President of Digital Strategic Services. He is also the author of 2008's Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.In this episode Pete discusses his career and values as an executive and marketer. His initial interest for politics transformed into a passion for business. He talks about how he has seen the internet evolve and how he thinks marketers should appreciate the traditional values while also build on the past. Plus, a surprise nugget about his contribution to one of the biggest cult classic films of the 90s.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Raja Rajamannar, CMO of Mastercard, discusses his constant exploration of new technologies, aligning purpose, launching sonic branding, and the importance of building credibility and relationships with other leaders. They also touch on the transformation of marketing at Mastercard and the evolving role of CMOs.

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financial crisis. Brian was faced with an uphill battle, so he decided him and his team had to focus on all of the positive things HBS contributed to the world, instead of just boasting services of incoming students. During his tenure, HBS is largely considered one of the best business schools in the world, and is the most well-known business school by the general public. In this conversation, Jim and Brian talk about a business school's purpose, and what makes a great leader.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S'well that is taking on our consumption of plastic. Josh spent 10 years at Unilever then became the VP of Brand Communications at Chobani. Before joining S'well he was the CMO for Tommy John. Josh talks about going from being an actor and stage director to being a marketer in the corporate world. He discusses how much we use plastic and how S'well is growing to promote their purpose and spread the word on re-usable bottles.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience! Amanda Tolleson is the Chief Customer Officer for Birchbox and is on the Forbes Top 50 list! Birchbox is one of the first monthly subscription services that sends its subscribers a box of four to five selected samples of makeup. Amanda's purpose is not to figure out how to be the biggest direct to a consumer beauty box, but to build an experience for their customers.In this conversation, Amanda talks about how she took a big risk joining Birchbox by leaving a job she loved in a field completely different from marketing. She describes the full circle adventure that motivated her to join Birchbox and how it all began when she met the founders when they were in business school, and offered them free marketing advice during their crucial first year. This live recording of the CMO Podcast was recorded at Made By We.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Kidder is the co-founder of Bionic and Christina Wallace SVP of growth. Bionic is a company that helps large businesses scale and staff just like a startup. In April, David and Christina published the business book, "New to Big" which talks about their The Growth OS which is a tool that bionic uses to help established organizations think like entrepreneurs and venture capitalists. In this conversation, David and Christina get candid about how large companies need to approach growth differently in order to compete. They also explain the Growth OS, and how startups have a competitive edge. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Peluso is the SVP of Digital Sales & Chief Marketing Officer at IBM. She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some major companies including Travelocity and Guilt. Along with having experience as a CEO, Michelle was also the Global Consumer Chief Marketing and Internet Officer at Citi Bank and is currently a board director of Nike. On this episode, Michelle talks to Jim about her mentors and how they played a part in her leadership decisions. Plus, how each position through out her career helped inform her on how to lead with purpose in her new roles. During her time at IBM, Michelle has not only brought attention to all the great things Big Blue is doing but also upended the corporate communication model to be more "agile." This is an episode that will inspire you and help you understand how to best motivate your team and colleagues.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In many ways Tim Armstrong is a larger than life executive. Tall in stature and tall in achievement. Tim has had a diverse career trajectory in a short amount of time. Not yet 50, he has been US sales Chief for Google, the CEO of AOL, and recently started the direct-to-consumer endeavor, The DTX Company. His travels have put him face to face with countless marketers and CMOs.Tim discusses his interesting career path, how mentors have helped him as he's navigated different areas of business, and the important relationships he's had with CMOs. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.