Up Next In Commerce

When Jim McKelvey and Jack Dorsey were building Square, they were met with legal issues, major challenges from Amazon, and more. But necessity is the mother of innovation, and anger is the fuel that kept Jim going. Hear the lessons Jim and Jack learned and where Jim thinks the world of content is headed on this episode. Tune in to learn:How did Square beat Amazon? (2:00)How did Jim and Jack Dorsey build Square? (6:00)How do you create the idiot-proof inbox? (11:00)Is a newsfeed just a digital feedlot? (15:015)Can you incentivize good content and, as a result, save journalism? (20:00)How should we think about de-centralized systems and why is it good to have rules and regulations? (25:12)What’s the first step to disruption? Anger (34:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerceMission.org is a media studio producing content for world-class clients. Learn more at mission.org.

If it seems like DECIEM is a different type of beauty brand, that’s because it is. The company behind global powerhouses like “The Ordinary” is more focused on education than manipulation. On today’s episode, we talk with Jordanne Dyck, DECIEM’s Digital Director, about acquisitions, global expansion, and how the company has taken the skincare world by storm simply by telling it like it is.Tune in to learn:How is DECIEM different than the other skincare brands? (4:06)Creating a unique marketing approach to disrupt the industry (10:52)Why live shopping is top of mind. (​26:50)What product managers need to be thinking about when moving fast in digital transformations. (33:38)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerceMission.org is a media studio producing content for world-class clients. Learn more at mission.org.

What is the metaverse? How should you be using the metaverse? What’s the future of the metaverse? If you’ve ever asked any of these questions, you’ll find your answers from Neha Singh, the Founder and CEO of Obsess, a company that is bringing the metaverse to life for brands and consumers everywhere. Tune in to learn:How should you think about the metaverse? (4:00)What does an example of a brand uing the metaverse look like? (9:00)What is the current state of the metaverse? (14:00)What are some of the misconceptions surrounding the metaverse? (18:00)How can brands start using the metaverse? (25:00)How can you blend online and offline experiences? (30:00)What should brands be investing in right now? (40:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerceMission.org is a media studio producing content for world-class clients. Learn more at mission.org.

For the first decade of its digital journey, Crate & Barrel didn’t even sell furniture online. Obviously, times and customer expectations have changed, and Joan King, Sr. Vice President, eCommerce & International at Crate & Barrel, has been there for the entire ride. Hear how the company shifted its strategy in line with its customer’s digital evolution.Tune in to learn:What have been some of the most surprising shifts in customer behavior? (6:00)How do you create a seamless experience for big-ticket items? (8:50)What mistakes are people making when thinking about ecommerce vs. retail? (11:00)Why you should be looking to other industries for innovative ideas. (19:00)Which brands are set up to succeed with shoppable TV? (25:00)Why should we get excited about renewable commerce? (30:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerceMission.org is a media studio producing content for world-class clients. Learn more at mission.org.

According to Barry Hoffman, the Chief Strategy Officer of ZeroLight, we are right at the edge of a time when holograms and VR technology could become ubiquitous in our commerce activities. What do we have to do to get over the edge? Find out on this episode. Tune in to learn:How can you actually use visualization technology to improve brand experiences? (10:00)When will we start seeing holograms? (14:00)Why do brands need to challenge old ways of thinking? (16:00)What elements of video games can translate to ecommerce? (20:00)How can you create VR experiences that are comfortable? And why is that the first step to selling more? (28:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerceMission.org is a media studio producing content for world-class clients. Learn more at mission.org.

You might not think that a 100-plus-year-old company would be leading the way when it comes to future thinking about Web 3 and the metaverse, but David Oksman of Samsonite is here to prove you wrong. Hear how ecommerce brands should be taking these developments into account when thinking about long-term strategies. Tune in to learn:What are some of the Web 3 trends that you should keep an eye on? (2:00)What is revenge travel and how will Samsonite take advantage of the trend? (10:00)How did David create an authentic partnership and viral moment with JJ Watt? (12:00)How can you implement lessons learned from successful campaigns in future campaigns? (14:56)What is the fine line between being an “old brand” and taking advantage of a brand’s heritage? (18:00)How should you assess the current retail landscape? (20:00)What is the value of NFTs for ecommerce brands? (23:00)Why implementing sustainability practices is good for business long-term.(26:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerceMission.org is a media studio producing content for world-class clients. Learn more at mission.org.

Have you ever seen someone wearing a shirt that you just have to have? Or maybe come across a certain piece of furniture that would be absolutely perfect for your space?  Now imagine being able to snap a picture of that item and within moments, being directly connected to the product. Ido Segev and his team at Syte are making all this and more possible by leveraging AI to revolutionize product discovery.  Tune in to learn:What's happening in the Israeli startup scene.How visual A.I. is changing the shopping experience. How Syte works. What’s happening behind the scenes at Syte. How Syte caters to the customer. The future of product discovery. Best piece of advice from Ido Segev.Mentions:Ido’s previous company YotpoUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerceMission.org is a media studio producing content for world-class clients. Learn more at mission.org.

Kara Goldin fought against an archaic beverage industry to bring her revolutionary product to market, and along the way she had a transformative encounter with Jeff Bezos and negotiated getting her product into Whole Foods the same day she gave birth to her son. Want the full story? Tune in to this episode.Tune in to learn:Impossible is a mindset, but you can fight against it. (4:08)Kara learned early on that you can’t take no for an answer. (10:47)How to fight against old-school thinking and break in. (14:54)Motherhood doesn’t have too hold you back in business. (23:35)The joy of creating something that resonates with people. (33:01)Stories that got cut from Kara’s book. (36:55)Mentions:Kara’s podcast: The Kara Goldin ShowKara’s book: UndauntedGraham Duncan’s BlogUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerceMission.org is a media studio producing content for world-class clients. Learn more at mission.org.

In China, live video shopping is a natural way of life. Why is that not the case in the west? Will western brands ever hop on the live video shopping bandwagon? Sophie Abrahamsson and Bambuser think so, and when they do, the potential return on investment could be huge. How huge? Find out on this episode.Tune in to learn:How can brands add value with live video shopping? (7:07)What do live video shopping success stories look like? (7:30)How does live video shopping fit into the metaverse? (9:20)How live video shopping addresses ecommerce-specific problems.(12:36)What are the metrics that matter in live video shopping? (13:43)How to keep people engaged in live video shopping long-term. (23:46)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerceMission.org is a media studio producing content for world-class clients. Learn more at mission.org.

When you Google Chase Fisher, the CEO & Founder of Blenders Eyewear, you’ll see headlines touting a guy who turned a $2,000 loan into a $90 million dollar ecommerce brand. But Chase’s story goes way beyond those headlines. In my opinion, his thinking around ad strategies, supply chain, partial acquisitions, and more is more interesting and valuable to anyone who is looking for more than just a feel-good story. Chase got into all of those topics on this episode of Up Next in Commerce, and he took us behind the scenes of his supposed Cinderella story to tell us that it was much harder than it looked. Plus, we even touched on whether we’ll be seeing some Blenders glasses in the metaverse any time soon. Enjoy the episode!Main Takeaways:You Only Fail When You StopThroughout the life of a business, there will be hard and humbling moments and the thought of quitting will run through your mind. But you only fail when you stop trying. If you keep moving forward and pushing toward your goal, you will find your way, even if it’s not what you expect it to be.Why Should DTC Brands Go Into Retail?According to Chase, “When you're are an online brand, you need a living and breathing footprint. And so, I believe retail is going to be the next huge wave and I'm really excited about that.”Should You Make a Big Bet on TV?In short, the answer is probably yes. With ad performance, social platforms like Facebook diminishing, and as digital channels get more crowded, it’s becoming harder to win consistently. On TV, you can have bigger returns, but you have to be willing to plan, produce, and invest for the long-term if you go the TV route.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here.