Up Next In Commerce Live Video Shopping is Coming, Here’s How Ecommerce Brands Should Prepare
Mar 1, 2022
35:40
In China, live video shopping is a natural way of life. Why is that not the case in the west? Will western brands ever hop on the live video shopping bandwagon? Sophie Abrahamsson and Bambuser think so, and when they do, the potential return on investment could be huge. How huge? Find out on this episode.
Tune in to learn:
- How can brands add value with live video shopping? (7:07)
- What do live video shopping success stories look like? (7:30)
- How does live video shopping fit into the metaverse? (9:20)
- How live video shopping addresses ecommerce-specific problems.(12:36)
- What are the metrics that matter in live video shopping? (13:43)
- How to keep people engaged in live video shopping long-term. (23:46)
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at