Owner To Owner Podcast

Elise Brown owns Fairdinkum Dogs www.fairdinkumdogs.com.au in #castlemaine. She was only 18 years old when she bought the business from a family friend (who was the second owner). That previous owner thought Elise was a great fit for the brand, and the product, because she had seen her riding her horse past her house, with her #BorderCollies on her tail. Elise talks about;buying your #firstbusiness at 18, and the second one soon afterhow the opportunity to buy the business came aboutnervously asking how much  they wanted for the business, and within an hour chatting to the banks and previous business ownersgetting her #mothershelp with #buyingabusinessgetting her #grandmothershelp to learn to sew after purchasing the businessreassessing priorities when first daughter was born and deciding then to take the business onlinebuying her second business, a #petshopbeing  20 and running both businesseslifting a tonne a day, falling pregnant and selling the businessWanting to just focus on being a mumseeing both sides of the coin, being a #wholesaler and a #retailer@KerryAnderson (mother) giving the confidence to just pursue my dreams#waterproofoilskindogcoats #custommade to fit any breed shape or size.why #Shopify is an amazing website (so you can upload your products onto the website but then with the click of the button you can be selling off @Amazon @eBay @Facebook @Instagramhow #Shopify was a really big turning point for my business#DigitalChampionsGrant (federal government grant) - having two days of training and @michellebridges as our guest speakergetting picked as 1 of  30 businesses to be part of the Facebook gift guideturning up at local shop shopping center and seeing my photo there and at  #MelbourneAirport#digitaltransformationbeing part of our communitybeing Seventh Generation Castlemainianconstantly reiterating that we're #Australianmade and #Australianownedbeing there for you and your best matetips for #productdevelopmentDisciplines to @contentcreation#blogging and just giving away information and helping customers#localcommunity   #Familymoving to the regionsbeing a part of the communitysupport from the local community and family#smallbusinesscommunities#collaboration#Australianmadedogtreats#Manufacturingbyhand#handsewing#locallysourced#Sellingtostaff@MidlandPetSupplies#websiteplatforms#employinglocal#animalwelfarethe Australian Rural Entrepreneurs Book http://www.kerryanderson.com.au/products/australian-rural-entrepreneurswww.kerrcapital.com.auwww.kerryanderson.com.au Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au 

Louise Brockman is the founder and CEO of the Advisory Board Center. She grew up in a small business family and started her first business at 19 years old. It's in her blood. She has experienced the absolute highs and lows. With this cumulative experience, she is on  a mission to help other #businessowners take advantage of outside advice. In our discussion she talks about; the big adventures she had when the family started a new businessher #firstbusiness was a #restaurant in #MissionBeachwhen the family lost everything in a cyclone hit, and she couldn't afford to go to universityworking in #corporatelife for a period of time but really missing  #beinginbusiness#starting and #growing a #software based #professionalservicesbusiness helping #SMEs with their #outsourcedhumanresourceswanting to grow it, needing to be cautious and deliberate in the decisions about what's nextsecond guessing the decisions mademisjudging the launchhaving to sell everything that I owned, to keep the business goingrealising a year later, that when she had the opportunity to grow that business wanting to be confident of not messing it up and put herself at riskputting together her own advisory boardher life-changing momentgrowing their business to 135 offices in eight countries in five years, and selling the  businessbeing so grateful for what the #AdvisoryBoard had done leading to spending five years researching testing and validating the advisory board sector globallyput everything on the lineusing her personal experience as a great foundation for building this current businessbe open and willing to seek advicethe different levels of #advice available #smeownerspicking the advice that is fit the purpose for the situation you're in, the period of time, the market#informaladvice - getting advice instance from #familyandfriends, people who know you and love you and want the best from you. It's very supportive and they want the best, who knew personally.#peertopeeradvice - extremely informal, really supportive#beertobeersupport  - really important mutual support#businessnetworkgroups, and #informaladvisoryboards, e.g.  #chamberofcommerce or #businessgroupsthe really important socialization of business owners - because it's lonely in business it's important to get out of our own bubble and socialize with other people that have this similar situationwhy #Informaladvisoryboards is where the market has been -  no one's paid, but generally they last for about six months and they kind of fizzle outone on one relationships like a #businesscoach #mentor #consultant as targeted support for that for a period of timethe unrealistic expectations of one person having the answer to everything about their businessas mentors and advisors being really careful about where the boundaries are -  when should we provide advice and when we should stop when it starts getting outside about entering expertise or knowledge.using #formaladvisoryboard with a #chair and external advisors, a #charter so everyone's focused on some critical aspects of what's important to the business and #measuringimpact#governanceboards with #boarddirectors - with directors becoming personally liableThe mistake of jumping straight to the ‘who I know’ component vs figuring out what the business needs and prioritisingThe types and size of businesses using advisory boards#projectbasedadvisoryboardsfilling #knowledgegaps and #skillsgapsnot duplicating your management disciplinesnot becoming a #shadowdirectorfocusing on context, not content#buildingtrust or learning to trust advisorswhy #businessowners need to step up and do better #duediligence with regards to the way that they're evaluating their advisors - they're not all commodity providerswhy you should interview them and make sure they are really curious about your business#futurefocusssed  advisors or mentorswww.advisoryboardcentre.com.au Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au 

Annabelle Hickson www.annabellehickson.com  is the founder of @Galahpress. Her new publication @GalahMagazine is a modern voice from the bush.Annabelle is also a #pecanfarmer west of  #tenterfield, an #author, a #podcaster. She maintains a rich and diversified portfolio of activities alongside her family life (a farmer husband and 3 lovely kids).In this episode she talks about her transition out of Sydney, and we cover a lot of ground including; growing up suburban Sydney, getting a dream job after uni and then working as a journalist for the Australian newspaper, thinking life was going to go down a much more urban trackfalling in love with a farmerloving life out here, one she never knew about beforecreating your own opportunities, your own business and an empirestarting @GalahMagazine - a publication that spoke about #regionalAustralia through the lens of advantagethe historical voice from the bush, in a kind of post colonial sense, you know, the Bush was such an important part of our national psyche - built on the sheep's back you know everyone was a farmer, they knew a farmer, they had a connection with the bush.how nowadays, that connection has really eroded, and, you know, we're one of the most urbanized countries in the world and I think it's something like 85% of us live within 50kms of the coasts,how the Bush used to be so powerful and now it's much less powerfulthe song of decline, the narrative of decline is something that we hear about a lotbeing really surprised and delighted to find that when I moved out to regional Australia. It was not this sad place, it was vibrant and joyful and full of innovation.why it's really important for us to tell these stories  - to not always talk about drought, and lack of access to medical services, and lack of jobs because this life out here is also really richas you know it's not all light, there's a darkness too, but I think it's a more complex picture I guess then historical stereotypes have portrayed.why living 80 kilometers out of town, and feeling quite separate from #townlife and being a real outsider, is probably good for making observationswhat's happening in #Tenterfield -  primarily an ag town, you know traditional grazing community but now there's lots of different people coming - opening Airbnb’s, new shopkeepers, new restauranters - there's a real mix of people coming into the communityhow from her my point of view having this diverse makeup of people in the community is the key to the future of regional Australia. Having people that don't have skills that are just kind of ag-based, you know, we've got architects, restauranteurs, artists, and all of this that makes up the vibrant, diverse life that I want#decentralization - has been this dream for so long but now it actually feels real, we have technology that allows that to happen. And then, with COVID we've sort of been forced into it and I actually think it's a really exciting time for regional Australia.#treechange and the reasons behind it - significantly cheaper real estate prices - you can get a lot of bang for your buckthe #giftofcommunity - you know everyone's names, they know you, they care about you, even if you don't have the same political views, they will help you when you need it you know we had fires around here and everyone just helped everyone and that feeling of being seen and heard and cared for, I didn’t know what I was missing.life before #treechange - pretty much hung with people who were very much like me in my Sydney lifewhy mixing with people who aren't all alike is good for humanityfeeling a lot more courageous here than I did in my city life. I don't think I ever would have thought I could start my own publication in Sydney because I was surrounded by amazing publicationsfeeling emboldened out here, and I think. I think in a way that's a reflection of the community being so much smaller and that awful voice of comparison, just isn't as loud and you can just kind of try more thingsEmerging business opportunities in #communityregeneration #renewableenergy #smallscale #ecotourism #smallscalefood #smallscaleag #verticalintegrationwhy a lot of country towns that are way ahead of the politicians;#Communityownedcompanies that have the aim of creating and generating enough renewable clean energy to power their own communities, and any profits that are made go back into the community.@cleancowra in #centralwestNewSouthWales@genienergy  in #Narrabri #NorthwestNSWFarming on one or two hectares and employing 10 People@SueHewitt who went back from Melbourne to her family fig farm in South Australia. She went back and worked out how to build a premium food brand #foodprovenance  #industrialvoyeurism #foodtourism #farmtourismHow you can have direct access to city based customers these days through @Instagram and @buyfromthebush and bypass the traditional middlemen and redistribute those margins. I just think it's such an exciting time, keep the margins local.Moving away from competitiveness into cooperation so that they can actually build something strong for the community@GraceBrennan #buyfromthebush@Donnahay - the doyen of Australian cookbooks and magazine publishing as a mentor.@Jilliankirby from https://www.yourexchange.co/  #dubbowww.kerrcapital.com.au Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au 

The Outback Alliance is a cross-sectoral group of #ngos and individuals who focus on the development, welfare and protection of Outback Australian communities and nature.The Alliance works together to advise, assist and advocate to all levels of government to adopt an approach to policy development and implementation that ensures the sustainable development of Outback Australia.  The vision of www.outbackalliance.org.au is for a thriving #outbackaustralia, for the people and the land. In this episode Daina Neverauskas,  Andrew Drysdale and Frank Quinlan (Federation, Executive Director of the #RoyalFlyingDoctorService) talk about the work they are doing to promote better and fairer outback & remote policies. In this discussion we cover;their cross-sectoral to  promoting remote and outback issues with representatives from #smallbusiness, #rangelands, #healthservices,#Aboriginalservices, and #environmentalservices like #Pewtrust.the interconnectedness of #outbackcommunities #rangelandsthe sheer size of the outback which covers approximately 6 million square kilometers, or 80% of Australia with 3% of the populationThe 7 or 8 federal MP’s who would have 80% of their electorate in #rangelandsthe challenge in trying to influence government to have policies that work for a very, very large area, but a very, very small percentage of people with a very, very small voting powerThe challenges particularly from a business perspective for people living in Outback or remote Australia like the cost and speed of transport, getting fresh perishablesRebalancing the opportunities for #smallbusiness vs #largebusiness (in the coastal parts of the country)The #mantleofsafetythe #royalaustralianflyingdoctorservice ( a child of the outback) over 90 years has been  about ensuring that folks who are living a long way from the tertiary hospitals and other places can get the care they need, as and when they need it#healthoutcomes in outback AustraliaThe importance of #chambersofcommercethe isolation of quarantines and lock-upsthe pressures that folks are under when their businesses disrupted because the community requires shutdowns and quarantinesthe need for open discussion about mental health issuesAccess to basic treatment services, and preventative services that we take for granted in the cities- preventative health checks,#localGPsthe hope of interdependenceThe vanishing rail systemThe case for ensuring access to care and services to support the folks who farm our fiber and our food#commercialinfrastructureThe need for a much broader definition of infrastructure to include personal health and well being#domestictourism #localtourismAn example of opportunity and challenge - #winton @Tattshotelwinton (1200 kilometers northwest of Brisbane) - a couple who switched international travel for an Outback tripThe impact of #covid on #smallbusiness#hardwarestore in #charleville#rangelandalliance#procurement#landbasedlivelihoods#citycousins#Socialwellbing#Emotionalwellbeing#communitydonations #communityleaders#localfootyclubswww.kerrcapital.com.au www.sosbiz.com.au Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au 

Diana & Graham Sargeant run www.rosesalesonline.com.au, a leading destination for the #roselovers across  Australia. The business started unexpectedly while on their honeymoon.   It's always been a #familybusiness, built around #familyvalues and #parenting and  sharing the love for what is the #worldsfavoriteflower in a #sustainable, caring way for the #environment.In our freeflowing and open discussion Diana talks about;  starting at Kilmore back in 1986starting out of a small cottage with kids at home and being a #stayathomemummaking a visit to the world rose convention, entering a miniature rose that unexpectedly won the Australian award for miniature roses - the #traceywickhamrose that really kickstarted the businessfrom there building gardens around the cottage leading to people stopping  because they knew that we were doing something there and they would ask, you know, can we buy this and can we buy that?reallising when there's obviously a business in thisdealing with council and with neighbours who didnt want change and having a #waroftherosesturning this negativity into an enormous amount of really good publicitygetting nominated to go to America on  a rotary program (Business Program) for women, and the incredible impact this hadgoing away as a  #youngmum from my kids and husband for five weeksgetting priorities sortedremodelling the business to suit their lifestyleopening the second nursery cafe in Victoriawriting a bookcreating a newsletter, converting it to an email which nows goes to 10K subscribers every Thursday @ 10am#contentmarketing, sharing knowledge and #educatingcustomersthe rose that went missing for 21 days in the post but survives in her garden to this dayhow #aupost came to the rescue - going direct to the top in Australia Post, punching out an email to Christine Holgate on a Saturday and getting a personal that Saturday evening (the absolute honest truth)10 years on #3cr community radiothe transformation from a traditional horticultural business to an online businessbecoming renowned across the country for your wealth of knowledge about all things rosesthe booming rose industry#grasgarblethe avalanche of people moving into gardening because people have tapped into something that they really like - connecting with the soil, connecting with themselves, feeling really good about this gardening thing - it's not going awaywww.kerrcapital.com.au@silkiesrosefarm  Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au 

Sam Marwood co-founded www.cultivatefarms.com  which is a matchmaking service for retiring farmers and aspiring farmers and investors. Through this they are making ownership possible for the next generation.It started because Sam's dreams of ownership were squashed when his parents said no, you're not getting the farm. In the discussion we cover;#smallscalefarmsthe hidden dream of people working in skyscrapers who would love to own a farm and be a farmerthe process of matching those farmers  and the importance of making sure your values are aligned, and getting to know each otherthe growing number of retiring farmers out there who want or need to share ownershipthe role of investors in #localfarmsthe 80K farms out therehow the process of matching can be an amazing Lifeline to give retiring farmers the opportunity to 'age on farm', stay and be part of their legacy, even when they are slowing down a bitbringing in or keeping young families in the community, their pathway to ownership and building their wealththe prevalence and complexity of #legacyhow they are educating farmers on other optionsdealign with the many farmers out there whose families don't want the farmgiving new hope to farmers that they can stay on their farm and realize their legacy, even when their kids don't want itthe relief for some kids he's heard so many times because "my parents really want us to have the farm and we just don't want it. We just can't figure out how to tell them that!"#farmproductivitythe age of farm farmers getting older with the reality that as you slow down you're probably not pushing the farm from a productivity point of view, or even an environmental perspective#agtech#startuphow farmers across Australia are all entrepreneurs who will jump on opportunities as they see they're useful and, and viable#goondiwindi#sharefarming#businesspartnership#corporatefarmownership#familyfarms#regionalcommunities#landmanagement.www.kerrcapital.com.au  Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au 

Peter Hurst from founded www.roadiii.com to showcase more of the great Australian #festivals, #culturalevents, #wineries and #distilleries that don't get the media limelight, are off the #beatentrack or are actually #huddengems.His mission is to challenge Australians to get out #ontheroad. He started www.roadiii.com about 3 years ago (and 2 weeks before Covid19).Originally trained as a #schoolteacher but spent 20 years working with companies including General Motors and NylexHe's also been heavily involved in #lifesaving around Australia. and his first small business (he's still got it) was Surf Safety Australia that supplies safety products to lifesaving clubs in Australia and overseas, particularly the UK. In our discussion we talk about;how Google driving him to distraction drove him to start #roadiiihow his design approach for the website was driven by wanting to spend more time more time on the road and less on the computerthe philosophy of his UX approach being  to get people out into the regions to do road trips and to take in more than just the traditional tourism optionsmaking #holidays richer and more fulfillinglaunching 2 weeks before Covid19 and adaptingcombining something that's a passion of yours with a business  (and a business that can be run on the road)lessons learnded - being open because you are never quite sure where opportunity comes frombeing a massive believer that a small business should be founded on passion and interesthow small business can be tough and very often it's that idea of 1% inspiration 99% perspiration. So if you're gonna work that hard, and soak up your spare time, you've got to love what you do.how his commercial experience also tells him that  you've got to be pretty analytical as well and try to avoid wasting time and wasting moneyhaving a realistic expectation of what you want from that small businesswhy it doesn't have to be, you know, a million dollar a year business to be something that can be viable and enjoyable and sustainablegoing into business with a customer mindset, looking for things that you enjoy and that people want, then that's the basistaking small risks, and taking them one at a time, and understanding what you might lose.how three wins and one loss can give you a basis for building a business#smallbusinessheros#IanKiernan from @CleanUpAustraliaDay - an inspirational endeavor, shows you what's possible from an idea, shows you what's possible from a bit of perseverance and also a bit of support from those people that should support the creatives, the individuals that, try new ideas outAlso a secret admirer of the owners of the Sir George Hotel, and the Long Track Pantry in https://www.sirgeorge.com.au/  #Jugiong #NSW in the middle of amazing country, but surrounded by nothing but farms - incredible success out of a rundown hotelwww.kerrcapital.com.au  Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au 

Justin Costello runs Costello Rural https://www.costellorural.com.au/ in Corryong, Victoria. It a second-generation family business. He grew up in Corryong, went away and then came back to take over the business from his father.In this episode he shares his personal experiences as a business owner and talks openly about his experiences of the Corryong fires in 2020. We cover;building business skills by doing #apprenticeships and #workplacements with several valuation companies and real estate businesses that actually turned the light on to take my education furtherhis exposure to really strong business minds and mentorsthe handover of the family businesshis desire to reset after 2020, a roller coaster year, with the fires and then COVID.using technology to help business ownershow when you talk about implementing technology, you have got to bring staff along with youthe level of preparation for disasters in small business owners in regional and community areas@agriweb as a platform to make asset lists and tasks to minimize risk and so that you know where your assets are, where your water points are for fire trucks and have those that equipment serviced regularlythe critical importance of communication and asking are you okay? Do you need anything?the role of the local lion's club, the rotary, the church in lifting and communicating on that higher level to make sure there is no one slipping through the gaps#communityspiritwww.kerrcapital.com.au Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au 

Ben Lazzaro is CEO of Australian Made Campaign Limited  which administers the globally recognised Australian Made Logo. It's a very famous logo and a true mark of Aussie authenticity and has been around for 30 years. And right now it's more popular than ever and the opportunities for #SMEs are significant.Being Australian and making Australian products is generally a positive in most markets, including domestically, so when you're buying Australian made products you're getting products made to some of the highest standards in the world, and that's from a quality and a safety perspective. And in certain sectors that's never been more important than right now.Ben Lazzaro has a background in engineering, moved into doing marketing and communications for engineering and technical based firms and has been CEO since 2017 .In our discussion we talk about;How the Green & Gold Kangaroo does the heavy lifting  because it is unique to AustraliaThe Australian Made Logo as a  country of origin product certification trademark.How products are licensed to carry this brandThe criteria (set by Australian Consumer Law) and the laws that govern making a Made In Australian claimThe mechanics of the substantial transformation testThe cost of using the logo which is essentially 1/10 of 1% of the turnover of those productsHow the money raised gets pumped back into the campaign on compliance, auditing, things like that to protect the integrity of the brand, chase down misuse and the collective marketing campaignThe extremely pro Australian sentiment in the marketplace at the moment (which started  as the COVID pandemic starts to take hold) and the reasons behind thisSaving jobsThe imbalance between local and imported products and over reliance on importsThe massive (400%) growth in applications to use the Australian made logoThe simple process for applyingHow small businesses use the logoThe 34 classes of goods in Australia that can apply to use the brandHow #KidsClub ( teaching resources on our website) is growing the understanding of the positive attributes associated with buying AustralianThe upside in Australia's clean great environmentEthical labor and sustainability.The research that found around 87% globally knew that this thing (the logo) meant there was an Australian produc and that even if they don't know our brands specifically, they know it's Australian, they know it's green and goldThe business opportunities and using the kangaroo in social media to grow a global audienceThe opportunities domestically with 99% of Australians recognising and 92% trusting products carrying the Australian Made Logo#manufacturingsovereignty #selfsufficiencyInvesting in our local manufacturing capability - something that is a positive outcome from Covid-19 for Australian manufacturing with that focus on sovereignty, and self sufficiency, potentially giving Australian manufacturing be a bit of a positive 'jab in the arm'The renewed focus from government, and a lot of funding, to generate manufacturing and manufacturing 4.0How smaller manufacturers that will benefit from the fact that we're going to invest in skills hereOpportunities in electric cars, electric busesHow Volvo Trucks in Queensland is turning out 60,000 trucks carrying Australian made logo with, I think, half a dozen sites out there in Waco, Brisbanewww.kerrcapital.com.auhttps://australianmade.com.au/#Australianmade #madeinAustralia#growninAustralia #productofAustralia#Australianmadelogo#thegreenandgoldkangaroo#globalconsumers #qualityproduce    Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au 

Blake Hutchison, CEO of flippa.com explains why it's critical that small business owners own their digital real estate. And he gives us a host of smart ideas to make it happen.Before being CEO @ www.flippa.com he ran www.luxuryescapes.com.au and worked in a senior role at www.xero.com.au (small business accounting software in the cloud).Flippa is a marketplace to buy and sell digital assets or digital real estate including  #eCommerce businesses #contentsites #blogs, #fbabusinesses backed by Amazon #Amazonstores #Amazonassociates #contentsites #apps. All of it is  #digitalrealestate. And all these assets can be bought or sold on #flippa.In our discussion we talk about;how important it is to be digitally up to speedhow without a digital presence today you are really limiting opportunities because it is the way that consumers, either business or in consumers, individuals, will now first engage with a brand and more often than not, it is their pathway to choosing a business be that the local cafe all the way through to the local landscape architect, all the way through to an Etsy shop selling handmade furniture. So, you have to be onlinehow digital is now more accessible than ever before to consumerswhy it is also a lot easier than ever before for first-time digital entrepreneurs to either get started or to accelerate growth in their business through a first-time digital presence. And that is because everyone from #Google to #Facebook to #Amazon to #ATT, #YouTube to #WooCommerce to #WordPress have made these platforms readily accessible at a good pricewhy it makes sense for an offline traditional #rick-and-mortar or #servicebusiness to acquire a small digital asset to complement their #useracquisitionwhy your website is your best way to appeal to people who have never heard of you, and then advertising channels like Facebook and Google are your best and most cost-efficient way to get people to that website and then funnel them through to your brick-and-mortar offering and so what that boils down to is #audiencetargetinghow and when to best use the following 3 #platforms which are all affordable and available to anyone. And you do not need to be too technically savvy to get any one of those up and going.#Shopify if you are looking to trade online, or#Squarespace if you are looking to just have a footprint online that people can move to and find out more about your business address, your phone number, a little bit about what you are servicing, and what you provide, or#WordPress to set up a blog if you are going to write some columns and about the services you providethe good news for the less #techsavvy - you can outsource that work to someone very very cost-efficiently and you can do that through platforms like #Fiverr #Elance #oDesk and other platforms like themwhy you should study your #competitors to help with running your business and getting the best #ROI on your outsourcing investment by #stackranking the ones that you think are best and the ones that you think best represent what you are trying to achieve. Drop those by way of a brief onto one of these freelancing platforms and get someone to deliver that for youacquiring customers with budgets as low as $10 a day on a Facebook or Google to see what works for youhow to buy the right #digitalassets by using tools like the #SEMrush module on www.flippa.com - it helps to assess domain authority in the eyes of Google i.e. is it a credible website, getting credible traffic and with credible trafficthe value of #organictraffic where people want to read the contentwhy you absolutely want to own your own real estate. Facebook is a great engagement platform, but it is not yours. You do not own it. The quicker you can get a customer from that environment into your own, the better off you will be long-termkey trends in the buying & selling of digital assets;why you are better off buying than you are starting. With the failure rate of a startup so high you can assess the success of a business that has a trading history, so therefore it it can be a safer opportunity for many people.#unemployed looking to get into the digital economy for the very first time#sophisticatedinvestors entering the space to buy micro assets - @blakehutchison has never seen anything like it! #privateequity and other #sophisticatedinvestors are amassing and aggregating small digital assets. So they are no longer looking for things that are $5, $10, $50, or a hundred million dollars to buy. Many of them are buying supporting businesses to bolt on to existing assets.www.kerrcapital.com.au     Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au