Owner To Owner Podcast Elise Brown What buying a business at 19yrs taught her
Elise Brown owns Fairdinkum Dogs www.fairdinkumdogs.com.au in #castlemaine. She was only 18 years old when she bought the business from a family friend (who was the second owner). That previous owner thought Elise was a great fit for the brand, and the product, because she had seen her riding her horse past her house, with her #BorderCollies on her tail.
Elise talks about;
- buying your #firstbusiness at 18, and the second one soon after
- how the opportunity to buy the business came about
- nervously asking how much they wanted for the business, and within an hour chatting to the banks and previous business owners
- getting her #mothershelp with #buyingabusiness
- getting her #grandmothershelp to learn to sew after purchasing the business
- reassessing priorities when first daughter was born and deciding then to take the business online
- buying her second business, a #petshop
- being 20 and running both businesses
- lifting a tonne a day, falling pregnant and selling the business
- Wanting to just focus on being a mum
- seeing both sides of the coin, being a #wholesaler and a #retailer
- @KerryAnderson (mother) giving the confidence to just pursue my dreams
- #waterproofoilskindogcoats #custommade to fit any breed shape or size.
- why #Shopify is an amazing website (so you can upload your products onto the website but then with the click of the button you can be selling off @Amazon @eBay @Facebook @Instagram
- how #Shopify was a really big turning point for my business
- #DigitalChampionsGrant (federal government grant) - having two days of training and @michellebridges as our guest speaker
- getting picked as 1 of 30 businesses to be part of the Facebook gift guide
- turning up at local shop shopping center and seeing my photo there and at #MelbourneAirport
- #digitaltransformation
- being part of our community
- being Seventh Generation Castlemainian
- constantly reiterating that we're #Australianmade and #Australianowned
- being there for you and your best mate
- tips for #productdevelopment
- Disciplines to @contentcreation
- #blogging and just giving away information and helping customers
- #localcommunity #Family
- moving to the regions
- being a part of the community
- support from the local community and family
- #smallbusinesscommunities
- #collaboration
- #Australianmadedogtreats
- #Manufacturingbyhand
- #handsewing
- #locallysourced
- #Sellingtostaff
- @MidlandPetSupplies
- #websiteplatforms
- #employinglocal
- #animalwelfare
- the Australian Rural Entrepreneurs Book http://www.kerryanderson.com.au/products/australian-rural-entrepreneurs
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Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.
michael.kerr@kerrcapital.com.au
www.ownertoownerpodcast.com.au