Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin cover image

Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin

Latest episodes

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Jan 2, 2023 • 52min

103: ICYMI: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash)

Happy World Introvert Day! As you get back into the swing of your work week, take a trip down memory lane to one of the first episodes of TLTQ - featuring marketing maven, Nikki Nash and Annie's lifelong devotion to Angela Lansbury. It's a favorite of introverts worldwide, as it answers the question "do we need to be shouty to stand out?" New episodes return next week! *** Is "Relationship Marketing" a quantity or quality game? What's more important - leaving a lasting 1st impression or keeping in touch? And how can we stand out in crowded markets - even if we're introverts, camera-shy, or behind-the-scenes-types? This week, Annie P. is joined by her dear friend Nikki Nash, author of Market Your Genius, podcast host, and brilliant marketer. Nikki has a knack for uncovering the best and most unique aspects of brains and brands and gives her tips on how to explode a business that is 100% Obviously You. Then, she fulfills Annie P.'s lifelong fantasy by giving her a reason to gush about Dame Angela Lansbury "on a work thing." Download the scripts for this week's homework here. *Parentpreneur advisory: this episode contains colorful language. Connect with Nikki through her website and Instagram. And don't forget to check out her wonderful book, Market Your Genius. For full show notes and more visit www.toolegitimatetoquit.com Extra Credit: Don't forget to subscribe wherever you listen to podcasts! New episodes drop every Monday. Reviews and ratings really help our little show grow, so thank you for the boost!
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Dec 19, 2022 • 44min

102: ICYMI: On Competition, Risk & The Santa Clause (feat. Shauna Armitage)

Ho ho ho - it's a TLTQ Holiday extravaganza and we're digging deep into that heartwarming concept known as professional jealousy. Wait, what? Yep! And for extra fun and cheeriness, we discuss the holiday classic where Santa dies in the first 5 minutes. (This episode originally aired in 2021, and was so dang good, we just had to bring it back!) This week, Annie P. is joined by Startup Renegade, serial entrepreneur, military spouse, and super-mom, Shauna Armitage. Together they talk about the importance of monitoring and responding to your customer retention over time, the misconceptions of revenue vs. profit, and dispel some "Millionaire in a Minute" myths. Then, Shauna shares inspiration from Tim Allen's "The Santa Clause" and her kids' holiday habits. Happy Holidays and Happy Listening from Team TLTQ! *Parentpreneur advisory: this episode contains colorful language. Connect with Shauna through her Instagram or Facebook group. And don't forget to check out her podcast, Startup Renegades!
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Dec 13, 2022 • 1h 16min

101: On Bro-Marketing, Manipulation & Andor (feat. Josh Elledge)

Relationship Marketing is so much easier said than mastered. How can we forge genuine connections with a whole bunch of people at once - and maintain that earned intimacy? How can we prove ourselves amid a sea of greedy sleazeballs clogging up everyone's DMs? It's TLTQ's 2nd birthday episode, and the incomparable Josh Elledge is here. Josh is a media master, super connector extraordinaire, highly sought-after marketing pro, and a studier of cults and mass manipulation. Arguably the only person who can match Annie P.'s natural enthusiasm, the two embark on a conversation spanning ethics, empathy, the importance of video, trust, reciprocity, and ultimately the latest (and some argue finest) new addition to the Star Wars universe, Andor. What's Inside: 0:00 - Intro & Theme 2:12 - Main Interview with Josh 45:32 - Andor Tie-in 1:11:55 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Josh through his website. Don't forget to check out his podcast, The Thoughtful Entrepreneur! You can find Annie's interview (with host Jen Amos) here.
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Dec 5, 2022 • 56min

100: On Big Leaps, Busywork & Elton John (feat. Bri Seeley)

Are you stuck on the "rollercoaster of inconsistent income?" We all know entrepreneurship is a marathon, not a sprint, but it can feel extra cumbersome when we're stuck in a marketing rut, drowning in admin tasks, or struggling to close new deals. How can we maintain momentum when times are good, and shake things up when they go stale again? This week, Annie P. is joined by award-winning entrepreneurship coach, TEDx speaker, and all-around powerhouse, Bri Seeley. Bri has a twofold challenge for listeners: 1. go bold already, and 2. focus on revenue. She breaks down why and how to do this (and accidentally brainstorms like 4 books in the process) before diving into a puddle of fangirling with Annie. What can we all learn from the living legend, tenacious talent, and larger-than-life moxie of The Rocket Man himself, Sir Elton Hercules John? What's Inside: 0:00 - Intro & Theme 2:27 - Main Interview with Bri 33:24 - Elton John Tie-in 51:24 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Bri through her website and Instagram. Don't forget to check out her podcast, Success Becomes Me. This episode joins the fabulous Legitimate Divas playlist, featuring business lessons from Cher, Lady Gaga, and more. Find them all at https://lnns.co/-NvLcgxPZT4. *** LAST CHANCE: In other thrilling news, Annie P. Ruggles has been nominated for Best Business Coach of 2022. If this show brightens your week or lightens your load, please vote for Annie at https://thebestofsmallbusinessawards.com/ between now and 12/9/22. ***
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Nov 28, 2022 • 1h 18min

99: ICYMI: The Business of Fandom: Live from FAN EXPO Chicago 2022

Holy heck! Annie P. Ruggles' strategy novella and companion guide, "The Coach Who Would Not Sell" comes out today! To mark the occasion (and give Annie a bit of a break), we're bringing back our 1st ever LIVE episode - recorded on the floor of Chicago's Comic Con. Enjoy this wonder of an episode - and then redeem your free copy of "The Coach Who Would Not Sell" at SellCoachSell.com. Use the Special Access Code TLTQSentMe. --- It's the very first special episode of TLTQ - and it's a glorious nerdfest. Annie P. Ruggles recently brought her brand of entrepreneurial enthusiasm to the show floor at FAN EXPO Chicago and sat down with 14 phenomenal makers to discuss life at the intersection of art, business, pop culture, and sales. How did they find their own style in a sea of similarity? How has their own fandom inspired their work? How have they built community around shared passions? Let's find out. What's inside: 0:00 Theme Song & Introduction 3:13 Alexandra Brodt Illustration (www.alexandrabrodt.com) 8:35 Andrew Heath Design + Illustration (www.andrew-heath.com) 11:09 Brianne Adelman of FrankenWerks Studios (www.frankenwerksstudios.com) 16:16 Darryl Young Design (www.darrylyoungdesign.com) 19:23 Drew Blank, Arter & Writist (www.drewblank.com) 25:38 Marcelo Biott (www.themarcelo.com) 30:55 Marcus Currie of Soul Bullet Entertainment (soul-bullet-entertainment.square.site) 33:26 Meg Earhart of Sparkle! Designs (www.shopsparkledesigns.com) 38:49 Minerva Fox (www.artbyminervafox.com) 41:50 Red Harkinson of Red Den Studio (www.facebook.com/RedDenStudio) 45:20 Rob Hogan (robhogan.me) 59:31 Tabitha Minnich of Geeky Girl Stitches (www.facebook.com/geekygirlstitches) 1:01:59 Tina Isola (www.tinaisola.com) 1:04:49 Tony Moy (www.tonymoy.art) 1:11:50 Final Thought & Homework *** for a visual companion to this episode, including much of the art mentioned, visit https://www.anniepruggles.com/blog/FANEXPO2022*** This episode contains over 40 pop culture mentions including Lore Olympus, Lord of the Rings, Avatar: The Last Airbender, Kiki’s Delivery Service, Godzilla, the Nintendo Gameboy, Ghostbusters, Mad Max: Fury Road, Aliens, Beetlejuice, SNL's Mr. Bill, Jack Kirby, Empire Records, Parks and Recreation, News Radio, tick, tick...BOOM!, The Muppet Show, Heathers, Clue, The Rocky Horror Picture Show, Twilight, My Fair Lady, Dear Evan Hanson, Hans Christian Andersen, Pretty Soldier Sailor Moon, Vincent Van Gogh, The Powerpuff Girls, Elden Ring/Dark Souls, The MCU, Doctor Who, Andy Warhol, Moulin Rouge, Toulouse-Lautrec, Pokemon, My Neighbor Totoro, Star Wars’ Ahsoka Tano, Zelda: Breath of the Wild, Highlander, Spiderman, and The X-Men. Annie conducted most of the interviews while cosplaying as Grandma Yetta from The Nanny. Huge thanks to Jerry Milani and the FAN EXPO PR team for this opportunity. They put on a helluva show all over the US and Canada. For more information, head to FANEXPOHQ.com *Parentpreneur advisory: this episode contains a few bits of colorful language.
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Nov 22, 2022 • 1h 3min

98: On Enthusiasm, SEO, and The A-Team (feat. Seth Goldstein)

We all know mindset is a critical tool for entrepreneurs - but is your mindset working harmoniously with your marketing, and vice versa? In the struggle to break through the noise and reach potential buyers, how do we ensure our audience feels individually seen, safe, and supported - even in campaigns as impersonal as our SEO? This week, Annie P. is joined by her brother-in-exuberance, SEO expert, and super-connector Seth Goldstein. Seth is a marketing master and has his own recipe for showing up in a memorable, unique, and entirely genuine way. He brings a boatload of information about Imposter Syndrome, Buyer Personas, and the traps we fall into when we play small or get too loud. Then, what marketing, mindset, and project management tips can be gleaned from the 80s sensation, The A-Team? I pity the fool who doesn't listen and find out! What's Inside: 0:00 - Intro & Theme 2:01 - Main Interview with Seth 46:46 - The A-Team tie-in 59:46 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Seth through his website and LinkedIn. Don't forget to check out his podcast, Entrepreneur's Enigma! This episode joins the fabulous Legitimate 80s playlist, featuring business lessons from Pee-Wee, Ferris Bueller, Coming to American and more. Find them all at https://lnns.co/ofgZcUk-6Ns. *** In other thrilling news, Annie P. Ruggles has been nominated for Best Business Coach of 2022. If this show brightens your week or lightens your load, please vote for Annie at https://thebestofsmallbusinessawards.com/ between now and 12/9/22. ***
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Nov 15, 2022 • 55min

97: On Leaders, Role Models & Scandal (feat. Kristen Edwards)

What the heck does it actually mean to be a "natural leader?" And, if you're an un-natural leader, are you just out of luck? For being an isolated endeavor, solopreneurship sure demands a lot of people-wrangling. What skills do you actually need to motivate your clients and team members? And how can you stay motivated when your people get on your last nerve? This week, Annie P. is joined by the brilliant Kristen Edwards. As a success coach, HR professional, and Enneagram expert, Kristen knows a thing or two about what makes people tick - and how to best encourage them to get shizz done. Then, Kristen shares some tips from the playbook of problem-solver extraordinaire, Olivia Pope. What's Inside: 0:00 - Intro & Theme 1:38 - Main Interview with Kristen 32:05 - Scandal tie-in 50:50 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Kristen through her website and Instagram. Don't forget to check out her podcast, Amplify Ambition! Unsure what your Enneagram type is? Kristen recommends this assessment. ***  In other thrilling news, Annie P. Ruggles has been nominated for Best Business Coach of 2022. If this show brightens your week or lightens your load, please vote for Annie at https://thebestofsmallbusinessawards.com/ between now and 12/9/22. ***
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Oct 31, 2022 • 1h

96: On First Impressions, Bad Clients & Avatar: The Last Airbender (feat. Damion Taylor)

So - what do we do about the "just not your people" people? The bad fits? The awkward encounters? And - on the flipside - how can we ask for and receive support without feeling clingy, desperate, or amateur? It's time for a dose of entrepreneurial reality - but don't fret. We talk about a kids show at the end. This week, Annie P. is joined by the fabulous, endlessly talented Damion Taylor. Fresh off the debut of his own animated pilot (on top of approximately a zillion other projects), Damion knows a thing or two about boundaries, creative egos, representation, and chasing outcomes. Then, the episode collapses into a surprisingly actionable lovefest for arguably the most profound animated series of all time - Avatar: The Last Airbender. Flame-o, Hotman! What's Inside: 0:00 - Intro & Theme 1:57 - Main Interview with Damion 36:03 - Avatar tie-in 58:13 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Damion through his website, Instagram and Facebook. And don't forget to check out free his podcasts, Imagination & Fantasy and Prometheus Chats. PLUS - LAST CALL for phenomenal free events and resources this week, Josh Elledge's 3 Day Extravaganza, Fame & Profit (where I'm presenting Handling Objections with Empathy!) and Unleash Your Visibility - a marketing and mindset faire spanning two whole weeks (featuring my Making Selling Easy Without Getting Sleazy interview). Don't miss your chance to learn from me and dozens of other brilliant folks - for free!  For full show notes and more visit www.toolegitimatetoquit.com
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Oct 25, 2022 • 60min

95: On Joyfulness, Overworking & A League of Their Own (feat. Dr. Erin M. Baker)

Is joy fluffy or essential? A soft skill or a beacon? And on the flipside, is burnout a badge of honor? How can we keep the love alive in our small businesses, in spite of recessions, upheaval, bad news, and bitchy people? Unsure if/how happiness and success will ever coexist in your business? This episode is for you! This week, Dr. Erin M. Baker, Ph.D., is here to clear up some glaring misconceptions about fun, happiness, and getting sh*t done. Their new book, Joy-Full AF: The Essential Business Strategy We're Afraid To Put First, is a masterclass in infusing your essence, identity, and desires back into your business - but what lessons will Erin and Annie glean from 90s sensation and Amazon's brand new remake, A League of Their Own? Batter Up! Hear that call! The time has come for one and all to... listen to this episode. What's Inside: 0:00 - Intro & Theme 2:19 - Main Interview with Dr. Erin 36:50 - A League of Their Own tie-in 56:25 - Final Thought & Homework *Parentpreneur advisory: this episode contains a bunch of colorful language. Connect with Erin through their website and Instagram. And don't forget to check out their fabulous book, Joy-Full AF. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com.
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Oct 18, 2022 • 55min

94: Discoverability: A Candid Convo with Emmy Award-Winner & MTV Talent Executive Vinnie Potestivo

Mandy Moore, The Osbournes, Ashton Kutcher, The Millionaire Matchmaker - behind each media sensation, there was a helluva media/brand strategist - Vinnie Potestivo! As a network talent executive at MTV Networks from 1998 to 2007 (AHH!), he pioneered the way talent and artists claimed control of their narrative by making them hosts, stars, and even producers of their own hit series. Nowadays, Vinnie leads VPETalent as a media brand advisor, personal brand strategist, and content coach. He is also the host and creator of "I Have a Podcast" and podcast platform Ihaveapodcast.com. PS. Podcasters, you won't believe where he wants us to put our podcasts! It's a jam-packed, fan-girly but actionable conversation about what it takes to stand out, the importance of mutual respect in collaborations, why Annie would have made a great VJ, and the profound impact MTV had on so much more than just music videos. (This episode is lovingly dedicated to Kurt Loder, voice of a generation. You are the dang ultimate, Kurt.) *Parentpreneur advisory: this episode contains colorful language. Connect with Vinnie through his website VPE.tv and LinkedIn. And don't forget to check out his podcast, I Have a Podcast! Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. For full show notes and more visit www.toolegitimatetoquit.com.  

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