REWORK

We're taking off the month of August! During our hiatus, we'll be playing some vintage episodes of the 37signals Podcast, a show that Basecamp ran from 2009-2011 (and then forgot all about until Wailin came across the show during an unrelated Google search). In this episode, Basecamp (then 37signals) co-founders Jason Fried and David Heinemeier Hansson answer questions from Signal v. Noise readers about the company's affiliate program, staying motivated, playing the stock market, and more.We'll be back with new episodes of Rework next week!

We're taking off the month of August! During our hiatus, we'll be playing some vintage episodes of the 37signals Podcast, a show that Basecamp ran from 2009-2011 (and then forgot all about until Wailin came across the show during an unrelated Google search). In this episode, Basecamp (then 37signals) co-founders Jason Fried and David Heinemeier Hansson talk about when to give something away and when to charge.

We're taking off the month of August! During our hiatus, we'll be playing some vintage episodes of the 37signals Podcast, a show that Basecamp ran from 2009-2011 (and then forgot all about until Wailin came across the show during an unrelated Google search). In this episode, Basecamp (then 37signals) co-founders Jason Fried and David Heinemeier Hansson discuss a satirical press release they wrote to skewer overblown tech company valuations. That leads to a broader discussion about investment, exits, and serial entrepreneurship.

Our previous two episodes, Shape Up and Shape Up Roundtable - 00:37Welcome Industries website | Twitter | Instagram - 1:16Pam's bio at Northwestern University - 1:31Brandon Williams' website - 3:31Umbra - 3:39Brandon's original idea for Float | Umbra product page - 3:54Kickstarter for the cork bag - 5:23Kickstarter for the photo frame - 5:56Kickstarter for the measuring cups - 6:52Most funded Kickstarter campaigns - 7:31Yanko Design's Instagram - 13:01International Home + Housewares Show - 13:53Janler Corporation - 14:41The cups are made of a plastic called Tritan - 18:58Crazing is cracking on the surface of an object - 19:07MoMA Design Store - 22:35Welcome Industries page to purchase the cups - 23:48Drink those claws - 27:19Wailin's explanation of "Hot Girl Summer" is mortifyingly inaccurate, so read this explainer instead - 27:28

The podcast discusses applying Shape Up principles in real life, focusing on project slices for progress, Basecamp versatility, navigating project challenges, and balancing creativity and constraints in shaping projects.

Books by Basecamp - 00:13Shape Up: Stop Running in Circles and Ship Work that Matters - 00:17Ryan on Twitter - 00:19Breadboard on Wikipedia and in Shape Up - 6:30Forrest M. Mims III on Wikipedia - 7:00"Planning is Guessing," our episode featuring Jason Fried on six-week cycles (his segment starts at 10:03). See also his Signal v. Noise post, "What six weeks of work looks like" - 13:20"Bets, not Backlogs," a chapter in Shape Up - 16:17The section on appetite in Shape Up - 17:13The section on the circuit breaker in Shape Up - 19:16

Big Integer, our episode about the outage - 3:56DHH's posts on subsequent outages - 3:59"Basecamp is hiring a Head of Marketing" (Signal v. Noise) - 6:15archive of past talks by Basecampers - 6:29Books by Basecamp - 6:30Six Hours of Phone Calls, our episode about looking for an SEO consultant to help with Basecamp's Google ranking - 6:46Basecamp Support - 8:28"Basecamp is hiring Customer Support Representatives" (SvN) - 8:38"We're hiring a Director of Operations" (SvN) - 9:19"Basecamp is hiring a Senior Programmer" (SvN) - 11:12Workable - 14:38Hiring Is Not Hazing, our episode about code reviews and other aspects of tech interviews - 20:00Know Your Team, our episode about the company formerly known as the product Know Your Company - 29:25"Why work doesn't happen at work," Jason Fried's 2010 TEDxMidwest talk - 31:27

Adam Stoddard on Twitter - 00:45Jason's tweet asking for SEO consultant recommendations - 1:36For more on design challenges as part of the hiring process, check out our episode "Hiring Is Not Hazing" - 4:12

A peek inside Basecamp's office in Chicago - 00:21"The open-plan office is a terrible, horrible, no good, very bad idea" (Signal v. Noise) - 00:34"Library Rules: How to make an open office plan work" (Signal v. Noise) - 00:43Tommy George on Twitter - 1:30YouVersion Bible app - 1:31Zemana - 13:39

Nikki Sylianteng on Twitter - 00:34"Thanks to Popular Demand, Planters Cheez Balls and Cheez Curls Are Back" (Kraft Heinz press release) - 2:54Nikki's tweets about eating Cheez Curls - 3:24