REWORK

Basecamp's marketing designer, Adam Stoddard, talks about how Hey's visual brand came to be. He discusses influences from Pixar to Charles and Ray Eames to The Raveonettes, and reflects on what it's like to work as a department of one on such an all-encompassing project.Show NotesManos: The Hands of Fate - 00:04Mystery Science Theater 3000 - 00:07Our previous episode "Hey, What's Going On?" with Jason Fried and David Heinemeier Hansson giving an overview of Hey - 00:35Our previous episode "Designing Hey" with Jonas Downey - 00:38Our previous episode "An Email Account Is Born" with Merissa Dawson, on creating a demo account - 00:40Adam Stoddard on Twitter - 00:58Hey.com - 1:08"Screen emails like you screen calls" - 2:59"How it works" - 4:25Toy Story of Terror! - 8:42Procreate app - 9:27Charles and Ray Eames - 16:22A 2003 article about The Raveonettes albums that are written with just three chords and in one key - 21:12

To show off the features of HEY, Basecamp's new email service, we needed a fully featured and realistic demo account. That meant writing dozens of fictional emails—a task that fell to Merissa of Basecamp's customer support team. She comes on Rework to talk about her epistolary opus.Show NotesHEY website | @heyhey on Twitter - 00:22Team OMG - 1:39Notes to self feature - 5:32Clips feature - 5:35Reply Later feature - 5:42Screener feature - 5:51Fitzgerald "Fitz" Grant - 9:13"'A Star Is Born' and the Enduring Appeal of 'I Just Wanted to Take Another Look At You'" (Film School Rejects) - 9:29

Basecamp design lead Jonas Downey was one of the first people to experiment with what would eventually become Hey, Basecamp’s newly launched email service. Jonas comes on Rework to talk about building software for humans, preserving a sense of fun weirdness as a new product evolves, and managing a big launch during a tumultuous time.Show NotesHey - 00:21Our previous episode about Hey, featuring Basecamp co-founders Jason Fried and David Heinemeier Hansson - 00:27Apple vs. Hey - 00:40Jonas Downey on Twitter - 00:56Prairienet - 1:36Basecamp’s book on a calm workplace - 19:20

Basecamp has launched Hey, a new email platform with a strong point of view. It's also one of the stupidest things Basecamp has ever attempted. Co-founders Jason Fried and David Heinemeier Hansson talk about the philosophy around time, attention, and privacy that forms the backbone of Hey, why Inbox Zero is a tyrannical scam, and what Hey does differently. Show NotesHey.com | the Hey manifesto - 00:14Jason Fried on Twitter - 00:34DHH on Twitter - 00:48Jason and Ryan Singer discussed Hey's origins in Highrise in this product strategy Q&A - 3:20"Highrise is back with Basecamp" (Signal v. Noise) - 3:44Our previous episode about pixel tracking - 20:04Our previous episode talking about Superhuman - 24:01Ian Malcolm's "Your scientists..." clip from Jurassic Park - 30:45

On June 15, Basecamp launches a new email service called Hey. One of its features is that it blocks tracking pixels that report back to the sender when and how you read an email. In this episode, Basecamp's marketing team talks about their difficult search for an email newsletter provider that doesn't track subscribers. And Nabiha Syed, president of the new investigative journalism outlet The Markup, talks about their commitment to data minimization—including zero tracking, not even open rates, on their newsletters—and how that affects their relationship with readers.Show NotesBasecamp’s newsletter - 2:34Hey - 3:05Andy Didorosi on Twitter - 3:29Farnam Street newsletter - 5:47Adam Stoddard on Twitter - 7:23Mailchimp's postcard program | Opt out of receiving postcards - 9:21Sendy.co - 12:34Nabiha Syed's bio | Twitter - 14:04The Markup - 14:06The Markup's privacy policy - 14:28Nabiha’s letter - 16:27Martijn de Kuijper on Twitter | Revue - 18:40

Andy Hunter launched Bookshop.org in January as a platform to help independent bookstores take and fulfill online orders. Shortly afterward, the pandemic forced small businesses to close their physical doors and Bookshop.org found itself trying to manage three years of growth in three months. Andy comes on the show for a deep dive into how his business works, monopoly power in the book industry, and what steps Bookshop is taking to make sure growth and success don't compromise their mission.Show NotesAnnihilation by Jeff VanderMeer - 1:27"Nevermore, Amazon," our episode about The Raven Book Store - 2:06Andy Hunter on Twitter - 2:44Bookshop website | Twitter | Instagram - 2:44Catapult | Counterpoint | Soft Skull Press - 3:28Lit Hub - 3:32Ingram - 6:21Certified B Corporation - 9:25Politics and Prose Bookstore in Washington, D.C. - 10:18Tattered Cover Book Store in Denver, CO - 10:19Powell’s Books in Portland, OR - 10:20IndieBound - 13:30Morgan Entrekin - 15:34HappyFunCorp - 18:36Libro.fm - 19:37Hummingbird Digital Media - 20:16"Baker & Taylor to Drop Wholesale Book Distribution to Retailers" - 24:56BuzzFeed article about GrubHub collecting fees from restaurants even when customers call to place orders - 26:05Jitterbug Perfume by Tom Robbins - 30:23Astounding by Alec Nevala-Lee (Wailin's husband) - 30:45

The pandemic has caused enormous job losses and forced many companies to rethink the nature of work. In this episode, two Stanford students talk about the online resource they built to help fellow students whose summer internships were canceled, and Wildbit CEO Natalie Nagele returns to Rework to discuss the launch of People-First Jobs, a job board that connects seekers with human-centered companies.Show NotesAkshaya Dinesh's website | LinkedIn | Twitter - 1:10Andrew Tan's website | LinkedIn | Twitter - 1:28Verkada - 3:36LinkedIn post announcing the mentorship program - 5:36Remote Students - 8:10People-First Jobs website | Twitter - 10:17Wildbit - 10:21Natalie Nagele on Twitter - 10:30COVID-19 Resources on People-First Jobs - 17:27our recent episode about banning makers of employee surveillance technology - 18:53Kitty Hawk - 20:20

A growing number of companies have turned to employee surveillance software to monitor their newly remote workforce. Basecamp, which has taken a hardline stance against surveillance of all kinds, decided to ban makers of this "tattleware" from integrating with our products. Basecamp CTO David Heinemeier Hansson comes on the show to talk about how a special "Moral Quandaries" team at the company made the decision and how surveillance systems poison the future of remote work.Show NotesAwair air quality monitor - 00:34A presentation by DHH on "Why Air Quality Matters" - 1:15DHH on Twitter - 1:55Basecamp Terms of Service  -2:37Until the End of the Internet policy - 2:46Basecamp API - 3:54basecamp.com/extras - 4:09Article by Drew Harwell of the Washington Post about employee surveillance - 5:10REMOTE: Office Not Required by Jason Fried and David Heinemeier Hansson - 8:53The surveillance illustration from REMOTE - 9:00 GitHub repository for Basecamp policies - 14:00Signal v. Noise post about the new policy - 14:21Apple's "1984" commercial for the Macintosh - 17:10

The government may not consider comic book shops, indoor plant stores, and small boutiques "essential," but these businesses are vital to the unique fabric of their neighborhoods and downtowns. Without foot traffic, they're finding new ways to connect with customers and stay afloat, all while navigating supply chain disruptions and e-commerce logistics. Show NotesAlleyCat Comics website | Facebook | Instagram - 0:55Mighty Con - 1:36"New Comics Delayed Across Industry in Wake of Coronavirus Concerns" (The Hollywood Reporter) - 2:10Our previous episodes about small businesses and COVID covered fitness studios and family-oriented businesses - 2:37Hearth & Hammer General Store website | Facebook | Instagram - 3:29Walden Woods candle - 4:22The Zen Succulent website | Facebook | Instagram  - 8:00Modern Terrarium Studio by Megan George - 9:01Jordan Grace Owens website | collaboration with The Zen Succulent - 10:36Claire Daniel website | picture of her installation at The Zen Succulent - 11:02Mad Cave Studios GoFundMe for comic book shops - 13:25Image Comics announcement on their COVID measures - 13:37Megan George was able to get a Paycheck Protection Program loan, but most of her fellow women of color business owners were shut out - 16:04Sex Criminals - 19:31Moog Theremini - 21:16

We call up our friend and former colleague Esther Lee, who lives with her husband on a 35-foot sailboat named Hope in Jacksonville, Florida. Esther, an "idealist in hiding," talks about how living smaller gives her more space to turn outward and care for others, especially now.Show NotesEsther's bio at the Poetry Foundation - 00:25The Minimalists - 3:30Sailrite sewing machines - 9:30eXXpedition - 13:32eXXpedition's João Pessoa to Barbados leg has been rescheduled to 2022 - 13:45Sacrificial Metal by Esther Lee - 14:22Rudolf Laban - 14:52Wayfinders Now on Instagram | website - 17:55