
Martini Shot
When you’re filming a movie or a television show, when it’s the last shot of the day, the first assistant director will call out, “This is the Martini Shot!” I call these stories “Martini Shots” because they’re exactly the kinds of stories we tell — and lessons we learn — after we’ve wrapped for the day. - Rob Long theankler.com
Latest episodes

Apr 24, 2024 • 13min
Dumpster Diving on the Studio Lot
No doubt, the internet and technology vastly improved the tedious labor of writing scripts and making revisions. But Rob Long believes something was lost in the disappearance of an actual paper trail: Archaeological artifacts that reveal the process of jokes moving, characters losing lines, and test audiences wanting (and getting) a happy ending. And it turns out, like his friend, you didn’t even need to read Save the Cat! to learn how to write TV. All you needed was to roll up your sleeves and sift through the studio garbage. Transcript here. For more entertainment news, subscribe to The Ankler here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 17, 2024 • 12min
Burger King Kids Club
Remember the Burger King Kids Club, the chain’s ad campaign targeted to “the kids?” There was Kid Vid, the white, video game-playing leader; Jaws, the Black kid who loved to eat; and a boy in a wheelchair named (seriously) Wheels. The idea, Rob Long speculates, must have been devised at one of those offsite retreats, the kind TV execs love to do in Laguna. But hits rarely are born from suits tossing around banal concepts. Instead they begin with a writers’ novel idea, the equivalent of a delicious-looking hamburger.Also, we’ve been nominated for a Webby Award, vote for us here by April 18th!Transcript here. For more entertainment news, subscribe to The Ankler here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 10, 2024 • 14min
Gossipy, Critical, Snippy
Exploring the culture of criticism in Hollywood and the entertainment industry, emphasizing the importance of thoughtful speaking. Reflecting on the negative impact of nitpicking on relationships and enjoyment, and the balance needed for effective communication in business and show business.

Apr 3, 2024 • 14min
'It Only Made, Like, $50 Million'
Howard the Duck might not have won Best Picture, but if you’re a sandwich shop worker, or a young Rob Long at lunch with high-up producers, it’s probably best not to espouse how big a flop you thought it was. See, failure in Hollywood is a relative term. Movies fail, pilots fail, but after a failure of your own, it’s tough to see anything that makes it to the screen as defeat — especially if it came with a check. After all, getting paid in show business is getting paid to try. The later checks — the bigger ones — are about getting paid to succeed.Transcript here. For more entertainment news, subscribe to The Ankler. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 27, 2024 • 13min
The '10 Pages in One Night' Trick
When Orson Welles found an investor for a cheap little noir thriller, legend has it he devised a scheme. His opening sequence took up almost 10 pages of script, with descriptions and action all spread out. Except when he actually filmed it, he used only a high-tension, 12-minute “virtuoso” single tracking shot that became signature to Touch of Evil — but also fooled execs into thinking he’d be under budget and on time every day. As genius as Welles’ move was, Rob Long says he was also a practitioner of Haraka Baraka. And you should be too.Transcript here. For more entertainment news, subscribe to The Ankler. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 20, 2024 • 13min
The Scariest Word in Hollywood
Exploring Hollywood's reliance on series bibles over the Bible, Rob Long suggests a reexamination. Discussing the challenges of balancing creative concepts with commercial demands in the entertainment industry. Delving into the hesitation to embrace religion and faith in show business, contrasting skepticism towards biblical narratives with acceptance of esoteric practices.

Mar 6, 2024 • 10min
Shut Up and Pitch
Exploring the challenges of pitching in the entertainment industry, emphasizing the importance of identifying 'fun' over generic ideas during meetings. Discusses the value of throwing lively parties for networking and social connections, highlighting the significance of embracing spontaneity and joy in both personal and professional life.

Feb 28, 2024 • 13min
We Cannot Be Boring
Rob Long loved his tailor — a man who ran his shop with unpredictable, cigarette-stained weirdness. But when he died, the business became faster, and it was easier to communicate with the staff. It was even open into the evenings. The new and improved shop certainly made for a better business. But the old tailor, for all his idiosyncrasies, was highly entertaining. And that is why Rob is not as worried about AI as many other people are. It may be more efficient, but can it pull a hilarious non-sequitur when you really need one?Transcript here. Subscribe here to The Ankler. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 21, 2024 • 13min
I Don’t Get Any Important Phone Calls
Rob Long’s friend once wrote a line for a TV show where a character reveals he doesn’t have voicemail. You see, the character, explains, “I don’t get important phone calls.” The network executive in charge, however, was not having it, bellowing that no one would care about someone not important enough to not get important calls. And that was that. Rob himself has thoughts on the function assistants play as status symbol in the industry— and what his trip in a shipping container from Seattle to Shanghai may say about it all. Transcript here. Subscribe here to The Ankler. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 14, 2024 • 12min
The Imaginary List of Approved Writers
Liza Minelli, Private Detective. Sounds pretty good, right? Unfortunately, the series — Rob Long’s brainchild — will never see the light of day. Rob was told Minelli was “not available,” and in show business, when someone’s unavailable, you move on. It’s one of those unwritten rules, or mysterious studio lists, that we all believe in. But are any of them actually true? Transcript here. For more entertainment news, subscribe to The Ankler. Learn more about your ad choices. Visit megaphone.fm/adchoices
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