
The Focus Group Podcast
Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say.
https://www.thebulwark.com/podcast/focus-group/
Latest episodes

Oct 12, 2024 • 57min
S4 Ep55: Great Lakes, "Meh" Candidates (with Craig Gilbert and Craig Mauger)
Michigan and Wisconsin aren't just presidential battlegrounds; their Senate races are getting more competitive down the stretch. So how are swing voters thinking about their options?
Craig Gilbert, former DC bureau chief for the Milwaukee Journal Sentinel, and Craig Mauger, political reporter for the Detroit News, join Sarah to break down the electoral landscape in the upper midwest.
Show notes:
By Craig Gilbert: What polling tells us about Wisconsin's undecided voters
The Bulwark's Swing State Swing

Oct 5, 2024 • 58min
S4 Ep54: The Grandpa vs. the Slimy Lawyer (with John Heilemann)
The pundit class thought JD Vance performed better than Tim Walz in the vice presidential debate. Voters thought Vance was a good performer, but they couldn't quite shake their skepticism. Puck News's John Heilemann joins Sarah to review voters' reactions to the VP debate and the history of VP picks more broadly.

Sep 28, 2024 • 57min
S4 Ep53: Trump Is All They Know (with Peter Hamby)
Peter Hamby, a political commentator and expert on youth voting trends, dives into the unique perspectives of first-time voters shaped by Donald Trump's influence. He discusses the intriguing divide among young conservatives and progressives, particularly in their support for figures like Kamala Harris and Trump. Hamby highlights the evolving political landscape, the anxieties young adults face regarding future planning, and how patriotism is being redefined in today's society. A compelling exploration of the intersection between youth culture and politics!

Sep 23, 2024 • 1h 11min
S4 Ep52: Bonus Episode/Crosspost: Sarah Longwell on 'Possible'
In this conversation, political strategist Sarah Longwell shares insights from her extensive work with focus groups. She discusses how voter sentiments are shifting as elections approach, particularly concerning Biden's age and Harris's image. Longwell explores the evolving role of AI in political analysis and the importance of authentic messaging. The discussion touches on the challenges of identity within politics, particularly for LGBTQ+ Republicans, and emphasizes the need for unity amid today's polarization. Her reflections offer a hopeful perspective on political engagement.

Sep 21, 2024 • 53min
S4 Ep51: Splittin' Tickets? (with Jessica Taylor)
We're taking a break from the presidential race this week. The battle for control of the Senate is running through red states, with former Trump voters. Some of them are more persuadable than others. Jessica Taylor of the Cook Political Report joins Sarah to discuss the Senate races in Ohio, Montana, and Texas, and the role of abortion politics in this year's Senate races.

Sep 14, 2024 • 1h 2min
S4 Ep50: She Was Built for This (with Dana Bash)
Kamala Harris crushed Donald Trump in this week's debate...and swing voters noticed. CNN's Dana Bash joins Sarah to discuss her new book, this week's debate, her experience as the co-moderator of the June 27 debate, and the role of moderator fact-checking in both debates.
show notes
By Dana Bash and David Fisher:
America's Deadliest Election: The Cautionary Tale of the Most Violent Election in American History

Sep 7, 2024 • 1h 6min
S4 Ep49: Can Kamala Be Unburdened? (with Benjy Sarlin)
Kamala Harris's campaign has created a month of immaculate vibes, but plenty of voters are still skeptical. Semafor Washington bureau chief Benjy Sarlin joins Sarah to discuss the state of the race going into the second debate, and Harris's standing with skeptical former Biden voters.
show notes
Adam Carlson's Crosstab Aggregator
Relevant past episodes:
With black voters:
March 2024, with Ashley Allison
July 2024, with Audie Cornish
With hispanic voters:
October 2023, with Ruy Teixeira
June 2024, with Amy Walter

Aug 31, 2024 • 48min
S4 Ep48: DNC Part 2: The Dems' Defibrillator (with John Anzalone)
John Anzalone, a Democratic pollster known for his expertise in swing voter sentiment, joins the conversation to dissect the aftermath of the Democratic National Convention. He highlights how the upbeat atmosphere is resonating with swing voters, including some former Trump supporters curious about Kamala Harris. They explore critical strategies for engaging diverse voter demographics and the importance of positive messaging versus fear-driven narratives. Anzalone also analyzes the evolving perceptions of Harris and how relatable political figures can bridge divides.

Aug 24, 2024 • 43min
S4 Ep47: DNC-Palooza, Part 1 (with Joe Perticone)
In a lively discussion, national political reporter Joe Perticone shares insights from the Democratic National Convention in Chicago. He highlights the mixed reactions from swing voters regarding the Harris-Walz ticket and emphasizes the limited engagement with convention coverage. The conversation also delves into the contrasting atmospheres of the DNC and RNC, unveiling the challenges faced by the Democrats. Additionally, they explore the implications of personal likability in shaping voter perceptions and the evolving political alliances within the party.

Aug 17, 2024 • 52min
S4 Ep46: MAGA According to JD Vance (with Ian Ward)
Ian Ward, a POLITICO reporter, sheds light on JD Vance's complex relationship with Trump and the evolving 'new right' movement. Vance’s controversial views and aspirations create a fascinating discussion on the future of the GOP. They delve into Project 2025's struggle within Trump's sphere, highlighting its conflicts and implications. Ian analyzes how Vance’s elite background both aids and hinders his connection with voters, raising questions about his credibility and the ideological shifts shaping modern conservatism.
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