

The Focus Group Podcast
The Bulwark
Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say.
https://www.thebulwark.com/podcast/focus-group/
https://www.thebulwark.com/podcast/focus-group/
Episodes
Mentioned books

21 snips
Dec 6, 2025 • 59min
S6 Ep14: (Focus) Group Therapy (with Astead Herndon)
Astead Herndon, a journalist and former host at The New York Times podcast, dives into the frustrations of swing voters who feel disenchanted by both political parties. He discusses the importance of listening to these voters and profiles Zohran Mamdani, revealing how his approach won even Trump's attention. The conversation explores voter desires for reforms like term limits and better representation, emphasizing that authenticity and a fighting spirit resonate more than ideological purity in today's political landscape.

8 snips
Nov 29, 2025 • 52min
S6 Ep13: Just Press The Deflation Button! (with Catherine Rampell)
Catherine Rampell, an economics editor at The Bulwark, breaks down the current state of the economy and the complex dynamics between political promises and real-world inflation. She delves into the challenges Trump faces in delivering on economic relief and explains why outright promises of lower prices are a perilous trap for politicians. The discussion includes insights from focus-group voters who voice their frustrations about high prices and altered holiday spending habits. Rampell emphasizes that while politicians can impact certain economic areas, expectations often exceed reality.

Nov 22, 2025 • 50min
S6 Ep12: Epstein Files & Illegal Orders (w/ Will Sommer and Sen. Elissa Slotkin)
Will Sommer, a journalist and author of the False Flag newsletter, dives into the shifting political landscape surrounding the Epstein files and reveals how Trump’s supporters are reacting. Senator Elissa Slotkin, a U.S. Senator from Michigan, discusses her PSA urging military personnel to refuse illegal orders, addressing concerns of misuse of power. She also reflects on the recent government shutdown, highlighting the frustrations of voters and strategic divides within the Democratic party, emphasizing the importance of clear communication and engagement.

Nov 15, 2025 • 55min
S6 Ep11: The GOP's Life After Trump (with Robert Draper)
There's always a possibility that Donald Trump will try to run for a third term. But plenty of Republicans don't even want that...for now. We asked some of Trump's base how they're feeling about a third term for him (their answers may surprise you!) and talk about Marjorie Taylor Greene's about-face, and the rise of antisemitism on the right. Robert Draper of The New York Times Magazine joins Sarah to walk through some of the key forces bubbling up on the right.
show notes
Get free shipping and 365 day returns this holiday season with Quince at https://Quince.com/THEFOCUSGROUP.
By Robert Draper:
Weapons of Mass Delusion
Nick Fuentes: A White Nationalist Problem for the Right

Nov 8, 2025 • 1h 4min
S6 Ep10: Gen Z: They're Zooming Apart (with Rachel Janfaza)
Rachel Janfaza, founder of The Up and Up and a Gen Z expert, dives into the evolving political landscape of young people. She highlights the striking shift of young women towards progressive causes, driven by concerns like reproductive rights and safety. Meanwhile, young men are veering right, influenced by social isolation and echo chambers. Janfaza discusses the generational split in priorities shaped by the pandemic, the pervasive role of AI in their lives, and how loneliness impacts political beliefs, emphasizing a need for community.

Nov 1, 2025 • 59min
S6 Ep9: Virginia: National Politics is Local (with Jeff Schapiro)
Jeff Schapiro, a former Richmond Times-Dispatch columnist and scholar at the University of Virginia Center for Politics, discusses the evolving political landscape in Virginia. He highlights how dissatisfaction with national politics is affecting local elections, specifically looking at Winsome Earle-Sears' challenges. The conversation dives into why voters are splitting their tickets, with Abigail Spanberger gaining support due to her appeal. Schapiro also examines the impact of data centers and potential consequences of presidential politics on voter behavior.

Oct 25, 2025 • 1h 2min
S6 Ep8: New Jersey: The 'No Narc' State (with Jonathan V. Last)
The New Jersey governor's race is a little too close for comfort, after New Jersey had one of the largest swings toward Donald Trump of any state in the country, and the Democratic candidate, Mikie Sherrill is on track for a sub-optimal performance on Election Day against a sometimes-MAGA Republican, Jack Ciattarelli. Sarah doesn't let JVL on The Focus Group very often, but made an exception because he's one of The Bulwark's resident New Jerseyans. You don't want to miss this one.

Oct 18, 2025 • 56min
S6 Ep7: New Yorkers Brace for Mamdani (with Harry Siegel)
Harry Siegel, a senior editor at The City and co-host of the FAQ NYC podcast, dives into the buzz surrounding Zohran Mamdani, the youthful democratic socialist poised to become New York City's next mayor. He discusses the peculiarities of the current mayoral race, including how recent events might shift voter sentiments. Siegel highlights Mamdani's appeal, particularly among young voters attracted to his affordability messaging, and examines the implications of a Mamdani victory for NYC's political landscape. With insights into voter motivations and campaign adjustments, it's a fascinating look at a transformative moment in city politics.

Oct 11, 2025 • 48min
S6 Ep6: They're 'Opening the Door' (with Andrew Egger)
Andrew Egger, a newsletter writer for The Bulwark and author of the Morning Shots newsletter, joins to dissect the current political landscape. He analyzes how swing voters are reacting to the Trump administration's increasingly authoritarian actions, revealing a mix of mild unease and surprising support. The conversation explores the challenges Trumpism poses to traditional conservatism, conflicts within the electorate about military interventions, and the complexities journalists face in covering these rapid developments.

35 snips
Oct 4, 2025 • 58min
S6 Ep5: I'd Do Anything To Win (But I Won't Do That) (with Dan Pfeiffer)
Dan Pfeiffer, co-host of Pod Save America and political strategist, joins to delve into the pulse of Democratic voters. He highlights their mixed feelings about government shutdowns and the necessity for a unified message against Trump. Pfeiffer discusses the significance of media savvy leaders like Gavin Newsom and the risks of over-relying on message testing. The conversation also tackles electability myths and whether Democrats should adopt tougher tactics, making the case for strategic aggressiveness while maintaining core values.


