Last fortnight, Parle launched a campaign with RRR stars Ram Charan and Alia Bhatt, a first for the brand with the pairing as it targeted reaching 20,000 Cr of sales For more details visit: https://ajuniorvc.com/parle-bisleri-case-study-history-brands-positioning/ 

About AJVC: A Junior VC was started in 2018 with the belief that there is whitespace on conversations by venture capitalists in the entrepreneurial and startup ecosystem in India.   AJVC has 4 offerings - Startup Stories, Founders' Unfiltered Podcast, the Slack community, and Startup Concepts.   For more visit - https://ajuniorvc.com/podcast/

In May 2018, Walmart announced that it would pay $16 billion for 77% of Flipkart. Sachin decided to sell his 5.5% stake in the company he founded for Rs 7,650 crore. Three years later, he founded Navi with a vision to build a financial services behemoth over the next two decades. The vision to build Flipkart into a global behemoth had been tantalizingly close but snatched. And with Navi, the hunger to outdo reigned dominant. The plan was to create a $100 Bn company with Navi. From the beginning, the company focused on acquisitions to procure a universal banking license and meet the stringent criteria set by RBI and Sebi for a banking license.  Navi is already into Asset Management, Insurance, and Lending. The company is now looking to expand its horizon and wishes to do an IPO and expand its lending footprint.  Sachin Bansal is unlikely to make a mistake again, diluting its stake early on, and he is here for a long play. But will Navi achieve the $100Bn dream? Last fortnight Navi announced a 4,000 Cr IPO which would be one of India's biggest. Link to full article here: https://ajuniorvc.com/navi-unicorn-sachin-bansal-case-study-indian-tech-startup-ipo-fintech/ AJVC: https://ajuniorvc.com/

Join us as we talk to Aniket Deb, the Co-Founder of Bizongo about their story.   About Aniket Deb: He is the Co-Founder and COO at Bizongo, a full stack supply chain enablement platform for customised goods. He graduated from IIT Bombay in 2013 and founded Bizongo in 2015. While working for Housing.com, Opera Solutions, EY and Biocon prior to establishing his own company, he gained extensive experience.     About Bizongo: Bizongo is a full stack supply chain enablement platform for customised goods. The company today focuses upon packaging, textiles, apparels & other contract manufacturing goods as its product portfolio and has a network of over 1500 curated manufacturers across these categories. Through its proprietary digital platforms, such as Procure Live, Partner Hub, and Artwork Flow it is offering Digital Vendor Management, Supply Chain Automation & Supply Chain Financing as key services to its enterprise customers. Today, it services more than 120 enterprise customers in fashion & lifestyle, pharmaceuticals, consumer discretionary, consumer staples, home & personal care and e-commerce.

Last fortnight, Pune based Elastic Run crossed 1,000 Cr of revenue as it also raised $300M to build yet another Indian unicorn.   Link to the article: https://ajuniorvc.com/elasticrun-ecommerce-unicorn-rural-logistics-case-study-indian-startup-tech/ AJVC: https://ajuniorvc.com/

Founders Unfiltered Ep-51:  Brought to you by the Founders Unfiltered podcast by A Junior VC - Unscripted conversations with Indian founders about their story and the process of building a company. Hosted by Aviral and Mazin.   Join us as we talk to Harsh Pokharna, the Co-Founder & CEO of OkCredit about their story.   For more visit - https://ajuniorvc.com/podcast/

Last fortnight, Nepal became the first country outside India to adopt UPI, hot on the heels of the announcement of a digital heavy budget.    More details - https://ajuniorvc.com/india-stack-fintech-unicorn-upi-aadhar-explained-case-study-global/ AJVC: https://ajuniorvc.com/ 

Brought to you by the Founders Unfiltered podcast by A Junior VC - Unscripted conversations with Indian founders about their story and the process of building a company. Hosted by Aviral and Mazin. Join us as we talk to Nitin and Vasant, two of the co-founder of OfBusiness about their story. Asish’s desire to leave a crater of impact in the world, coupled with his “hands-on” nature of getting into the mud made him realise that his calling was in entrepreneurship. Even though he and his cofounders - Ruchi Kalra, Bhuvan Gupta - were in their late thirties, they decided to take the plunge. Convincing Ruchi to join OfBusiness was probably harder for Asish. Ruchi was not only Asish’s wife but was also a partner at the consulting firm they worked together. Bhuvan, back then head of Tech at Snapdeal, was a friend of Asish’s, and both of them were discussing starting up for quite some time. Asish was discussing the problem of finding a tech co-founder with Bhuvan, and he joined as a co-founder. Nitin Jain, an IIT Delhi Silver medallist and investment banker, and Vasant Sridhar joined the journey a month into the journey. They brought in skill sets that were complementary, but necessary for the success of the venture. You need to stand on the shoulders of a giant to look further. Asish did that just, by assembling a great team with complementary skill-sets. In 2015, OfBusiness v1.0 was born. About OfBusiness:  While commerce contributes 55% of its total net revenue, lending and SaaS have a pie of 43% and 2%, respectively. In terms of profits, lending is its biggest contributor followed by commerce. With these two pillars, Ofbusiness serves over 9,000 businesses. But perhaps more importantly it laid the foundation for unique digital services that allows SMEs to tap the global market. Bidassist gives their customers access to government and private tenders across the globe from North America to Russia to the Philippines. Over 6 lakhs business had used bidassist for government and global tenders. OfBusiness has issued loans of 10,000 Cr+, supports more than 5,000 clients and 2,000 suppliers across their suite of products. They have built a profitable business with a large and engaged user base that they are uniquely positioned to serve better than any other bank, fintech or e-commerce platform can stand alone. For more visit - https://ajuniorvc.com/podcast/

Last fortnight, DeHaat posted a 2x jump in revenue, growing to 350Cr, hot on the heels of the largest fundraise announcement for an Indian agritech. For more details visit - https://ajuniorvc.com/dehaat-agritech-india-startup-case-study-business-model-unicorn/

Brought to you by the Founders Unfiltered podcast by A Junior VC - Unscripted conversations with Indian founders about their story and the process of building a company. Hosted by Aviral and Mazin. Join us as we talk to Akhil Gupta, the co-founder and CTO of NoBroker about their story. Mr. Akhil Gupta started his career with Oracle after he graduated form college. Over the years, he watched IRCTC, MakeMyTrip, and BookMyShow launch and emerge as big players in their respective fields. He soon realized that physical intermediation is being disrupted by technology. This, combined with a few bad and expensive experiences he had while house-hunting in a new city, led to the idea of NoBroker, a real-estate search site. About Nobroker: NoBroker is a Bangalore based real estate search portal that connects flat owners and tenants directly with each other. Today, the unicorn has operates in several major Indian cities and has more than 7.5 million properties listed on its platform and over 16 million people have used its services. For more visit - https://ajuniorvc.com/podcast/