Founders Unfiltered

Arjun Vaidya was brought up in a family with a rich culture in Ayurveda. His Grandfather had started an ayurvedic clinic about 150 years ago. He went to study in the US, where he saw yoga repackaged and being sold all over the country. He pondered why India was lagging behind in it’s adoption, the land where it originated from. He returned to India and started a brand to bring ayurvedic products to the Indian audience. His vision was to contribute to India’s renaissance, by making ayurvedic products for Indian consumers. He started by repackaging ayurvedic products for new use cases. Capsule Chawanprash and Hangover shield being 2 such items that received a great demand. To build a D2C brand for Bharat, Arjun advises it’s crucial one should not consider their friends & themselves as the consumers. It’s important for the founders to talk to users every week at all times of the startup’s journey. He mentions that constant feedback and suggestions from users gave birth to many of Dr. Vaidya’s products that are now very successful. Today Dr. Vaidyas is trusted by over a million users from 1000+ cities. For more details visit: ajuniorvc.com/podcast

Last fortnight, Tata Digital acquired 1mg for $200M, hot on the heels of its acquisition of BigBasket and its investment in Cure.fit. Join us for a behind-the-scenes peek at the A Junior VC piece - AJVC Unfiltered 27: Can Tata's 20-Year Tech Pivot Spin Up a SuperApp? For more details - https://ajuniorvc.com/tata-digital-tcs-super-app-startups-unicorn-titan-ratan-tata/

Chinmay grew up in Bombay where he was surrounded by small businesses. His father had a textile factory and his mom ran a boutique tailor shop. They emphasized on Chinmay’s education so that he could get a stable job. After graduating from college, Chinmay got a job in Singapore as a software engineer. He later became a product manager and worked in Southeast Asia for 6 years. While working he met his co-founder Abhinay and found some great mentors, who encouraged them to startup. The two brainstormed over a lot of ideas and tried narrowing down one. Building for MSMEs was one that stood out.  In Indonesia, SMEs’ contribution makes up 60% of the GDP, indicating a huge opportunity. And the majority of the business was still carried out using traditional ways. Bukuwarung started out as a bookkeeping app for small shops, helping merchants maintain their cash flow. In just 2 years after its start, Bukuwarung is now trusted by over 6.5 million+ users in Indonesia. For more details visit: ajuniorvc.com/podcast

Last fortnight, D2C brand acquirer Mensa raised $50M, hot on the heels of beauty brand SUGAR’s $21M fundraise. Join us for a behind-the-scenes peek at the A Junior VC piece - Can India Consume D2C Brands?  Article Link: https://ajuniorvc.com/d2c-brands-startups-mamaearth-unicorn-nykaa-boat-influencer/ More info on: https://ajuniorvc.com/

After completing his MBA, Chaitanya started working as a management consultant in the US. There he learned about product management, user experience, and how large organizations function. He really enjoyed the work but didn’t like the travelling lifestyle and decided to quit to do something better. He came back to India and decided to startup in the consumer tech space. He ran the business profitably for some years and eventually exited the company and decide to remain in the startup ecosystem by working with Yourstory and LetsVenture. Finally while working at Tapzo he met his co-founder Ankit who shared a similar background - coming from a Middle-class family, studying engineering, and later founding a startup. While buying furniture for his new home, Ankit found out purchasing mattresses is a very costly affair. In search of a solution to buy a cheap mattress, eventually led them to Wakefit. Wakefit has been profitable from the start and remained completely bootstrapped for the first 3 years. For more details visit: https://ajuniorvc.com/podcast/

Last fortnight, Groww raised $83MM to become a unicorn, becoming the seventh fintech in India to do so. Join us for a behind-the-scenes peek at the A Junior VC piece "Can Groww Help Indian Investor Wealth Grow?" Article Link: https://ajuniorvc.com/groww-fintech-unicorn-india-mutual-fund-stocks-startup/ More info on: ajuniorvc.com

Sai grew up in Hyderabad and developed an interest in building things right from his high school. Studying at IIT Kanpur, he tinkered around with different ideas that didn’t work at the time. But taught him the importance of overcoming failures to grow. After graduation, he got a job at Zynga, a company making video games for social networks. It was there he learned the Art of Product Management and Game Design. His experience at Zynga had taught him that gaming works at scale only when Data, Device and Payments, All three are present. In 2016, UPI was launched and bridged that last gap. This insight gave birth to MPL, a mobile esports platform offering a plethora of games to users. Today, MPL is India’s largest mobile gaming platform, with 50+ games and over 60 million users in India. For more details visit: https://ajuniorvc.com/podcast/

Last fortnight, Urban Company raised $190M, propelling it to become a $2Bn unicorn, a record-breaking 13th for 2021. Join us for a behind-the-scenes peek at the A Junior VC piece "Can Urban Company Makeover India's Gig Economy?" Article Link: https://ajuniorvc.com/urban-company-clap-services-unicorn-gig-economy/ More info on: ajuniorvc.com

Seeing the rise of Indian talent in foreign movies coupled with their interest in film and media, Ashwin, Aditi, and Anirudh decided to come back to India and do something in the space. They started with a production studio creating films but soon pivoted to a content creation company as they witnessed the growth of social media. To build a community serving multiple interests, they created multiple brands under Pocket Aces with a unique content thesis for each. Today Pocket Aces is India’s leading original content company with over 700M monthly views. Their clients include all kinds of companies - large MNCs, FMCG brands, startups, and OTT platforms. Join us to learn how Ashwin, Aditi, and Anirudh built Pocket Aces to help solve boredom and provide entertainment to all of us. More info on: ajuniorvc.com/podcast

Abhimanyu's interest in tech began in college where he met his co-founder Anshuman. The two of them worked together on many projects before joining as full-time engineers at young high growth startups in the US. They discovered how hard it is to scale a talented tech team. They started Interview Bit, a website that helped people prepare for tech interviews using high-quality content. But they felt there was a bigger problem at hand to be solved. Scaler Academy is a virtual university that acts as a focused guide with mentors, relevant courses, and the correct learning environment. Abhimanyu talks about how important it is for companies to hire the right talent as bad hires hit the hardest in the tech domain. He explains the hiring process and suggests ways how both companies and employees should go about it. Join us to learn from Abhimanyu about building talent-dense organizations. More info on: ajuniorvc.com/podcast