Ep34: Building a consumer brand for Bharat ft. Dr. Vaidya's

Arjun Vaidya was brought up in a family with a rich culture in Ayurveda. His Grandfather had started an ayurvedic clinic about 150 years ago.
He went to study in the US, where he saw yoga repackaged and being sold all over the country. He pondered why India was lagging behind in it’s adoption, the land where it originated from.

He returned to India and started a brand to bring ayurvedic products to the Indian audience. His vision was to contribute to India’s renaissance, by making ayurvedic products for Indian consumers. He started by repackaging ayurvedic products for new use cases. Capsule Chawanprash and Hangover shield being 2 such items that received a great demand.

To build a D2C brand for Bharat, Arjun advises it’s crucial one should not consider their friends & themselves as the consumers. It’s important for the founders to talk to users every week at all times of the startup’s journey.

He mentions that constant feedback and suggestions from users gave birth to many of Dr. Vaidya’s products that are now very successful.

Today Dr. Vaidyas is trusted by over a million users from 1000+ cities.

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