TRXL

Evan Troxel
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Jul 22, 2025 • 37min

197: ‘The Hidden Struggles of Leading in AEC Tech’, with Phil Read and Harlan Brumm

Phil Read and Harlan Brumm join the podcast to talk about the often-overlooked transition from technical expert to team leader, and how the AEC Acoustics Leadership Retreat was designed to support this journey. We explore the power of shared experience, vulnerability, and creating space for meaningful personal and professional growth in an industry that rarely provides resources for this critical career shift.To learn more about Phil Read and Harlan Brumm, see the full show notes with links at https://trxl.co/197To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co_____Episode Sponsors:AVAILAVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.comConfluence Events & PodcastJoin AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com-----Sign up to become a TRXL member.Free members get email notifications when new episodes are released and when new posts are published on TRXL.coPaid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXLProvide feedback for this episode at https://trxl.co/feedback
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Jul 15, 2025 • 1h 21min

196: ‘An Undervalued Pipeline in Architecture’, with Joseph Lucido

Joseph Lucido joins the podcast to talk about the evolving role of community colleges in architectural education, emphasizing the need for equitable pathways, integration of technology, and preparing students for diverse career opportunities in architecture while addressing industry challenges and cultural shifts.To learn more about Joseph Lucido, see the full show notes with links at https://trxl.co/196To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co-----Episode Sponsors:AVAILAVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.comConfluence Events & PodcastJoin AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.comTRXL+ MembershipThis episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.-----Sign up to become a TRXL member.Free members get email notifications when new episodes are released and when new posts are published on TRXL.coPaid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXLProvide feedback for this episode at https://trxl.co/feedback
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Jul 8, 2025 • 1h 17min

195: ‘The Freedom to Break the Rules’, with Jesper Wallgren

Jesper Wallgren joins the podcast to talk about his journey from running a design studio in Sweden to building a focused software platform for multifamily residential planning called Finch. We explore the lessons learned from trying to do too much, the power of narrowing scope, how Finch integrates with tools like Rhino and Revit, and why letting architects break the rules is a feature—not a bug.To learn more about Jesper Wallgren, see the full show notes with links at https://trxl.co/195To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co_____Episode Sponsors:AVAILAVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.comConfluence Events & PodcastJoin AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.comTRXL Leadership EdgeTRXL's AEC Leadership Edge newsletter delivers insights on architectural practice and technology for busy professionals. Each edition features analysis of podcast conversations, key takeaways for AEC leaders, and concise episode summaries.Ready to gain your leadership edge? Join TRXL+ today and never miss an insight that could transform your practice.-----Sign up to become a TRXL member.Free members get email notifications when new episodes are released and when new posts are published on TRXL.coPaid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXLProvide feedback for this episode at https://trxl.co/feedback
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10 snips
Jul 1, 2025 • 1h 23min

194: ‘CEO as Knowledge Architect’, with Ellen Bensky and Christopher Parsons

Ellen Bensky and Christopher Parsons join the podcast to talk about how Turner Fleischer built a digital twin of their practice. We get into what it means to intentionally work on the firm—not just in it—and how Turner Fleischer has operationalized innovation inside a service-based business. Ellen shares how the firm protects time for internal research, why curiosity and empowerment are foundational to lasting change, and how knowledge management evolved into a strategic priority as the firm scaled from 60 to 250 people. We dive into the tools, teams, and processes behind their KM system, how learning and teaching became part of the firm’s DNA, and how AI is being used not to replace people but to simplify and amplify expert knowledge. Along the way, we unpack some of their most creative internal programs and reflect on the powerful role knowledge management plays not just inside the firm, but across the entire AEC community.To learn more about Ellen Bensky and Christopher Parsons, see the full show notes with links at https://trxl.co/194To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co_____Episode Sponsor:Knowledge ArchitectureKnowledge Architecture builds knowledge management software for AEC firms. Our flagship software product is Synthesis, the leading Intranet + AI Search solution for AEC firms. Synthesis integrates with common industry software like Deltek, Unanet, Newforma, and OpenAsset. Founded in 2009, Knowledge Architecture is privately-held, employee-owned, and passionate about co-creating and sharing best practices to advance the state of knowledge management in the AEC industry. Learn more at https://www.knowledge-architecture.com/.-----Sign up to become a TRXL member.Free members get email notifications when new episodes are released and when new posts are published on TRXL.coPaid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXLProvide feedback for this episode at https://trxl.co/feedback
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Jun 24, 2025 • 1h 29min

193: ‘Making Ideas Impactful’, with Darren Brooker

Darren Brooker joins the podcast to talk about how storytelling and visual communication, when used together, can transform the way ideas are received and acted upon. We discuss how architectural concepts are often misunderstood not because they’re bad ideas, but because they’re not communicated in a way that sticks. Darren explains why the key to influence lies in empathy, emotional engagement, and a deep understanding of how humans process information. Whether it’s helping decision-makers “see” the future, winning buy-in for a concept, or navigating the messy early stages of design, he shares lessons drawn from architecture, advertising, Pixar, and more.To learn more about Darren Brooker, see the full show notes with links at https://trxl.co/193To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co-----Episode Sponsors:AVAILAVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.comConfluence Events & PodcastJoin AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.comTRXL+ MembershipThis episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.-----Sign up to become a TRXL member.Free members get email notifications when new episodes are released and when new posts are published on TRXL.coPaid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXLProvide feedback for this episode at https://trxl.co/feedback
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6 snips
Jun 17, 2025 • 1h 26min

192: ‘Building an AI-First Practice’, with Patrick Chopson and Eric Cesal

Patrick Chopson, co-founder of Cove, and Eric Cesal, an architect and post-disaster expert, dive into the potential of AI in architecture. They discuss reimagining architectural workflows from the ground up rather than just adding AI tools to existing processes. The conversation covers the balancing act between innovation and accountability in design, the evolving relationship between architects and AI, and the necessity for education to keep up with technological changes. They also explore the unique opportunities for smaller teams to lead this transformation.
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Jun 3, 2025 • 1h 39min

191: ‘The Bastardization of Marketing in AEC’, with Kyle Morck

Kyle Morck joins the podcast to talk about about the widespread misuse of marketing in the AEC industry. We unpack why firms rely on vanity metrics that don’t move the needle, how real marketing success comes from long-term relationship building, and why personal branding inside firms is just as critical as the firm’s brand itself. Whether you’re in a marketing role, a firm leader, or an individual looking to build visibility, this conversation offers practical insights for communicating with purpose and standing out in a noisy industry.To learn more about Kyle Morck, see the full show notes with links at https://trxl.co/191To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co-----Episode Sponsors:TRXL Leadership EdgeTRXL's AEC Leadership Edge newsletter delivers insights on architectural practice and technology for busy professionals. Each edition features analysis of podcast conversations, key takeaways for AEC leaders, and concise episode summaries.Ready to gain your leadership edge? Join TRXL+ today and never miss an insight that could transform your practice.TRXL+ MembershipThis episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.-----Sign up to become a TRXL member.Free members get email notifications when new episodes are released and when new posts are published on TRXL.coPaid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXLProvide feedback for this episode at https://trxl.co/feedback
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May 27, 2025 • 1h 26min

190: ‘AI + KM = Smarter AEC Firms’, with Christopher Parsons

Christopher Parsons joins the podcast to talk about about the evolution of knowledge management (KM) in the AEC industry—from KM 1.0 (knowledge capture) to KM 2.0 (knowledge sharing), to KM 3.0 (knowledge in the flow of work). We explore how AI is catalyzing a shift toward real-time, firm-wide knowledge operations, and why success in this new era isn’t just about better tools—it’s about cultural, process, and operational change. Christopher shares the origin story of Knowledge Architecture, real examples of KM 3.0 in action, and why knowledge is now a team sport that requires clarity, community, and intentional communication to unlock its full value.To learn more about Christopher Parsons, see the full show notes with links at https://trxl.co/190To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.coProvide feedback for this episode at https://trxl.co/feedback
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May 20, 2025 • 1h 32min

189: ‘The Rise of the Balkan Architect’, with Milos Temerinski

Milos Temerinski joins the podcast to talk about his massively popular YouTube channel Balkan Architect, his journey from architecture student to full-time content creator, and how YouTube became a global classroom for Revit and other architectural software. We also talk about the power of self-directed learning, the realities of working with complex BIM tools, and why video is quickly becoming the most effective medium for knowledge transfer in AEC.To learn more about Milos Temerinski, see the full show notes with links at https://trxl.co/189To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co-----Episode Sponsors:AVAILAVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.comConfluence Events & PodcastJoin AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.comTRXL+ MembershipThis episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.-----Sign up to become a TRXL member.Free members get email notifications when new episodes are released and when new posts are published on TRXL.coPaid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXLProvide feedback for this episode at https://trxl.co/feedback
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12 snips
May 13, 2025 • 1h 14min

188: ‘Getting Comfortable Being Uncomfortable’, with Gavin Crump

In this discussion, architect and educator Gavin Crump shares his remarkable journey from a hesitant Revit user to a leading voice in AEC technology. He highlights programming as a creative outlet and recounts the emotional thrill of workflow automation. Gavin also addresses the importance of middle-tier roles in architecture, the need for architects to have quality tools, and the balance of introversion and extroversion in networking. His insights on building a public brand rooted in generosity resonate deeply with aspiring professionals.

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