TRXL 193: ‘Making Ideas Impactful’, with Darren Brooker
Darren Brooker joins the podcast to talk about how storytelling and visual communication, when used together, can transform the way ideas are received and acted upon. We discuss how architectural concepts are often misunderstood not because they’re bad ideas, but because they’re not communicated in a way that sticks. Darren explains why the key to influence lies in empathy, emotional engagement, and a deep understanding of how humans process information. Whether it’s helping decision-makers “see” the future, winning buy-in for a concept, or navigating the messy early stages of design, he shares lessons drawn from architecture, advertising, Pixar, and more.
To learn more about Darren Brooker, see the full show notes with links at https://trxl.co/193
To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co
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