Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "The Business Storytelling Show." Join us. Try Market Muse to scale your content quality at http://marketmuse.com. Use promo code 15muse

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd, an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelling Show" to discuss the topic. Join us. And listen to Helen's podcast on AI here: https://creativitysquared.com

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive. Clement Decrop, author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic. Join us and grab a copy of his book here: https://amzn.to/3LXkRRQ

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain. Join us. File your trademark with Trademarkangel.com ---- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us. --- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Metrical, your behavioral customer engagement solution.

I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling can impact a business's bottom line and the evolution of content strategy. I shared insights on developing a "content performance culture" and offered practical advice for marketers at various experience levels. During our conversation, I drew parallels between sports and content creation, introducing the concept of the "next play mentality." We also discussed the importance of having the right people in the right roles within a content team. Whether you're an experienced marketer or new to the field, this episode provides useful tips and ideas to help improve your content strategy and drive results. Tune in to gain some new perspectives on content marketing and learn how to move your content from simply happening to truly performing.

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress? Sarah Gorsh and Courtney Smock, partners at Slingshot25, are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us. Connect with Slingshot here: http://slingshot25.com

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth (Kathleen Booth). Others have called community building the last great marketing strategy (Mark Schaefer). So it's worth considering how to build a community around your business.Stacey joins me on Episode 674 of "The Business Storytelling Show" to discuss just that. We dive (not delve 😉, since AI didn't write this) into the topic, including: What's a business community anyway? How is it different from having customers? The steps to build and maintain one. And more...

Content can drive business results when done well, correctly and efficiently. One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show." On Episode 673, we discuss: What is content ops? Why is it needed? How to set it up correctly. Download Andi's white paper on the topic here: https://hijinxmarketing.com/content-operations-white-paper/