The Three Month Vacation Podcast

Imagine making one change in your pricing strategy. Then let's say you make two. But let's say we make three changes. With three tiny changes, we have not just made tiny little moves, but have created a whole pricing environment. Or a trophic cascade, where one thing leads to the other, and then the entire cascading effect changes the way you do business. Your revenue goes up, which buys you more time. Wouldn't you like to know how to create this cascade? That's what today's episode is all about and how to go about putting together the elements of the cascade.

Either your article is too long and bloated or it's much too skimpy. When faced with either of these situations we are at a loss as to what needs to be done. Well, worry no more because "examples" are waiting to rush to your rescue. Let's find out how to use examples to extend or reduce content in articles, books, presentations and just about any other media that goes out to clients.

When you run a business, there are three things that seems to come up. The first is "ungrateful subscribers", the second is definitely "pirates" and the third is the "competition. No matter how hard you try, these three pesky occurrences seem hard to avoid, but as you'd expect, there's a way out.

Clickbait headlines seem to be designed to get our curiosity. But what makes a clickbait headline so attractive in the first place? And how do we write "normal" headlines that are far superior in getting the attention of the client?

Often contrarian advice is precisely what the client needs. But how do you present the concepts to clients? Don't you need a lot of proof and research? Here's how you can get your client to not just listen, but also implement your contrarian advice.

It's one thing to say "be contrarian" but you can stick out too much. And anyway, we don't particularly care to disagree. Yet, being contrarian gives you a uniqueness factor that gets the attention of the client. What steps do we need to take to get to this attention? And how do we go about it systematically? Let's find out.

Do you know why the Tesla is such a big car? Think about it for a second. Tesla Motors only make electric cars. The bigger the car, the heavier it's going to be and the greater the drain on the battery. So why make a big car? Why not make it more compact like other electric cars? The answer lies in the battery. The entire base of the car is nothing but a battery. The bigger the battery, the greater the distance the car can go. The top of the line Tesla can go 400 miles (that's over 640 kilometres) on a single charge. How did Tesla come up with technology that far supersedes the range of a fuel-driven car? The answer lies in a concept of contrarianism. Being a contrarian means you're not like sheep, just following what has been done in the past. Being contrarian means you're creating an end point and working backwards, without even knowing how you're going to get to the "finish line". Find out how to use the power of being contrarian to your advantage.

When we think of making the transition to our own business, why do we freeze? It's simply because we're not sure where to start. A business has so many aspects to it. Yet, most business people never start up a business. Find out what you really should be doing.

When it comes to testimonials, we tend to end up with rambling, not so great testimonials? How do we get powerful experiences, instead of watered down testimonials? Here are three quick (and relatively easy) ways to go about the task of getting great testimonials.

The final rerun of six re-runs: Can you really double your sales of a product you've created a while ago? And why are satellite products so very useful to clients and profitable to your info-product business? In this episode we look at info-products as we'd look at a piece of software like Photoshop. Find out the magic that already exists within your info-product and why you don't have to keep crazily searching for newer clients all the time.