Business of Story

Tania Katan, author of Creative Trespassing: How to Put the Spark and Joy Back into Your Work and Life, shares her journey on how to smuggle creativity into even the most soul-sucking workplaces to inspire productivity. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Maestro Roger Nierenberg, creator of The Music Paradigm and author of MAESTRO: A Surprising Story About Leading and Listening, reveals how he uses the powerful storytelling forces of a symphony orchestra to create more empathic and influential business leaders. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Mike Huber, Senior Director of Business Strategy and Education for Vertical Measures, explore how they teach SEO through a new storybook: The Customer Journey: How an Owned Audience can Transform Your Business Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Neal Smoller is a holistic pharmacist who is fed up with our health care system – both the medical and natural products industries – and shares how he developed his brand story for his new venture, Woodstock Vitamins, to provide better products, better advice and better information without any BS. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Dr. George Basile, Biophysicist and Professor in the School of Sustainability at Arizona State University, describes how you can use the fundamental organizational force of brand storytelling to reframe social challenges like climate change as strategic business opportunities. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

As our attention spans grow shorter, most of us look for new ways to absorb stories. But it's challenging to make your story stand out amongst all the noise and distraction. On this week's show, welcome to the world of the virtually immersive novel where tech and the printed work take you on a Sci-Fi adventure. The creator, L.S. Larson, president of Axon, formerly Taser International, shares his inspiration for creating the future of storytelling and how your brand can immerse your audience in your stories, too. "What exists today is just not enough." —L. S. Larson L.S. believes that writing out of passion creates authenticity in promoting your brand story. After becoming a father of three daughters, L.S. set out to write a sci-fi series that would not only be fun but also show his girls that they can be great inventors and make a massive impact. Marrying technology and art, the Intergalactic Institute of Science and Technology (IGIST) Experience app immerses the reader and transports you to the IGIST Universe. The innovative app combines the essential elements of an e-reader with gamification you might find in Fortnite or your favorite filter on TikTok. But the real power of the experience stems from the compelling story that is elegantly enhanced by all the capabilities of your smartphone. So, is it a book? A game? An augmented reality app? Turns out its a little bit of everything. His immersive novel enhances the story with photorealistic illustrations and animations that pop up throughout the text. As readers progress through the story, they earn badges and coins which they can then use to purchase character portraits and stickers, as well as character cards. In this week's show, learn about the world's first immersive novel and how you can use these storytelling techniques for your brand. "No matter what problems we face and idea can prevail." —L.S. Larson Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

You hold the power to create the life you want. But the world has become so chaotic and so full of noise it's difficult to distinguish your own authentic story from the story the world is telling you. Therefore, it is important to pause and take a journey back to awaken the aliveness that is sleeping within you through the power of a purpose-driven brand story. Eighteen years ago, Chad Gabriel started out as a webmaster for Tuthill and eventually moved up the leadership ladder to his current role as Sherpa of Purpose — an ambassador of the company's mission to wake the world. He is also the host and narrator of a documentary series, "The Search for Aliveness" where he features incredible, real-life stories from different people from all over the world, talking about their distinct views on what makes them feel alive. On this week's show, Chad will share his team's insights learned from creating a documentary series on aliveness and how we can wake up to our world and the life we truly were meant to live. As Tuthill says, "Aliveness is an energy, a belief and a way of life that brings passion to everything we do. It exists in everyone, everywhere. As children, we imagined we could do or be anything, but as we grow and learn many of us are conditioned to believe that the aspirations we had are impossible, dimming our spark and losing the chance to live the life we were born to live." Chad will inspire you to look within yourself and silence the negative stories you used to believe in. Through this, you can reveal your true purpose and use it to direct yourself along the path where you can start living the life you want to live. "The fruits are in the roots." —Chad Gabriel By discovering your purpose, you can invigorate stories of passion and aliveness in your brand and translate that passion into the work that you do, to the people you work with and into the products and services that you offer. Listen to this week's episode to start waking the world with your purpose, with your aliveness, and with your authentic brand story. "People can create the lives they want to live through awareness and choice." —Chad Gabriel Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

All businesses have stories. It doesn't matter if you own a small-scale business, a medium enterprise, or a large corporation – they all come together with a common denominator: a brand story worth telling. So how do you know when it's time to evolve your business and your brand story? With every company's evolution and growth, the brand story needs to evolve because you want your people to take part in that evolution. But what comes first the business or brand story evolution? My guest this week, John Oeschle, is the president and CEO at CRM and marketing automation software provider, Swiftpage. You may remember John from an earlier Business of Story episode when he was on the journey of building a thriving brand culture through storytelling. John explores the importance of evolving your brand story to transform your business, but that starts with getting your employees to buy into the new narrative. He believes courage, passion and tenacity play vital roles in the success of your business. Does your brand have what it takes to evolve and thrive in a crowded, changing market? "I want you to do something that scares you. It scares you, then you break through the fear, and you accomplish it. And then you can tell your story." —John Oeschle Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

We all tell ourselves stories. We all have collective, imagined realities. But these stories are critical because they can either make or break you. Therefore, it's also important to take a step back, re-evaluate, and re-write these internal stories to make sure they're in line with our personal and professional goals and our subconscious mind isn't tearing them down. "There is nothing either good or bad, but thinking makes it so." —Hamlet I have never quoted Shakespeare in any of the past Business of Story episodes, but that line seems appropriate for this episode. This week's guest is an editor of sorts who helps people re-write their internal narratives to achieve external success. And he does it in a truly original and fascinating way. Jason Linett is a speaker, author, and award-winning hypnotist who helps leaders build million dollar brands through crafting and living into new stories. And he performs these reframings through hypnosis. His new book, Work Smart Business: Lessons Learned from Hypnotizing 250,000 People and Building a Million-Dollar Brand, is filled with examples of how this strategy has worked for many successful business owners. Jason will teach you how to re-write your internal narratives through hypnosis. He'll show you how to craft a new story by allowing yourself to "dehypnotize" the personal blocks you have built around yourself, hindering your business' or professional growth from success. "My work is focused on what's great about you, how do we harness that, how do we put that to use?" —Jason Linett Jason will convince you to rid yourself of the self-imposed excuses that lie dangerously in all of our "becauses" and shift towards "this is why". He will help you get back to your true self, celebrate your relationships and discover your own magical moment. Tune in to step forward into a whole new story of building business success. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

How "woo woo" does it sound if I tell you we are all made of stardust? I guess it depends on the messenger. If you hear it from someone who has a doctorate in astrophysics and has mastered the study of the entire solar system, it might sound like a natural science phenomenon. The real question is: how do you make people actually care about the amazing findings science brings us? How do you create context for complex subjects that captivates our divided, hurried attention? The answer is revealed in this week's Business of Story by our guest, Dr. Ghina Halabi, Ph.D. She is a Space Scientist at Cambridge University, founder of shespeakscience.com and the first Ph.D. Astrophysicist to graduate from the American University in Lebanon. She shares her story as a young woman fighting to create opportunity in a sea of people trying to find their place under the sun. Learn why we shouldn't be afraid of challenges and how a mere curiosity can lead to the discovery of who you are designed to become. "This is how I've lived my life so far. Enjoying a challenge, overcoming it and moving on to the next thing." —Dr. Ghina Halabi Dr. Halabi will speak on her perspective about how we are all products of stardust, and that celestial bodies have their own life cycles and stories, just as humans do. Her discovery of the golden thread that connects everything together will be the greatest tool you can share on your own journey to help you overcome your "story phobia". "Story is the heart of Science." —Dr. Ghina Halabi Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.