Business of Story

Ken Kerry, co-founder of Script to Screen, a leading direct response agency, and author of the new book This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business, shares how their approach to direct-response storytelling has generated over $6.5 billion in sales for products and services. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Evolutionary Biologist Dr. Randy Olson shares how to use the ABT storytelling framework in branding and business communications. Topics covered include the power and effectiveness of the ABT structure, its application in branding and prospecting, its impact on Twitter's character limit, and the importance of story circles for developing narrative skills.

Adam Goodman, the third-generation President & CEO of Goodmans Interior Structures in Phoenix, shows how a purpose-driven brand inspires your people, aligns your culture, informs your business strategy and enhances your sustainability. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Tania Katan, author of Creative Trespassing: How to Put the Spark and Joy Back into Your Work and Life, shares her journey on how to smuggle creativity into even the most soul-sucking workplaces to inspire productivity. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Maestro Roger Nierenberg, creator of The Music Paradigm and author of MAESTRO: A Surprising Story About Leading and Listening, reveals how he uses the powerful storytelling forces of a symphony orchestra to create more empathic and influential business leaders. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Mike Huber, Senior Director of Business Strategy and Education for Vertical Measures, explore how they teach SEO through a new storybook: The Customer Journey: How an Owned Audience can Transform Your Business Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Neal Smoller is a holistic pharmacist who is fed up with our health care system – both the medical and natural products industries – and shares how he developed his brand story for his new venture, Woodstock Vitamins, to provide better products, better advice and better information without any BS. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Dr. George Basile, Biophysicist and Professor in the School of Sustainability at Arizona State University, describes how you can use the fundamental organizational force of brand storytelling to reframe social challenges like climate change as strategic business opportunities. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

As our attention spans grow shorter, most of us look for new ways to absorb stories. But it's challenging to make your story stand out amongst all the noise and distraction. On this week's show, welcome to the world of the virtually immersive novel where tech and the printed work take you on a Sci-Fi adventure. The creator, L.S. Larson, president of Axon, formerly Taser International, shares his inspiration for creating the future of storytelling and how your brand can immerse your audience in your stories, too. "What exists today is just not enough." —L. S. Larson L.S. believes that writing out of passion creates authenticity in promoting your brand story. After becoming a father of three daughters, L.S. set out to write a sci-fi series that would not only be fun but also show his girls that they can be great inventors and make a massive impact. Marrying technology and art, the Intergalactic Institute of Science and Technology (IGIST) Experience app immerses the reader and transports you to the IGIST Universe. The innovative app combines the essential elements of an e-reader with gamification you might find in Fortnite or your favorite filter on TikTok. But the real power of the experience stems from the compelling story that is elegantly enhanced by all the capabilities of your smartphone. So, is it a book? A game? An augmented reality app? Turns out its a little bit of everything. His immersive novel enhances the story with photorealistic illustrations and animations that pop up throughout the text. As readers progress through the story, they earn badges and coins which they can then use to purchase character portraits and stickers, as well as character cards. In this week's show, learn about the world's first immersive novel and how you can use these storytelling techniques for your brand. "No matter what problems we face and idea can prevail." —L.S. Larson Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

You hold the power to create the life you want. But the world has become so chaotic and so full of noise it's difficult to distinguish your own authentic story from the story the world is telling you. Therefore, it is important to pause and take a journey back to awaken the aliveness that is sleeping within you through the power of a purpose-driven brand story. Eighteen years ago, Chad Gabriel started out as a webmaster for Tuthill and eventually moved up the leadership ladder to his current role as Sherpa of Purpose — an ambassador of the company's mission to wake the world. He is also the host and narrator of a documentary series, "The Search for Aliveness" where he features incredible, real-life stories from different people from all over the world, talking about their distinct views on what makes them feel alive. On this week's show, Chad will share his team's insights learned from creating a documentary series on aliveness and how we can wake up to our world and the life we truly were meant to live. As Tuthill says, "Aliveness is an energy, a belief and a way of life that brings passion to everything we do. It exists in everyone, everywhere. As children, we imagined we could do or be anything, but as we grow and learn many of us are conditioned to believe that the aspirations we had are impossible, dimming our spark and losing the chance to live the life we were born to live." Chad will inspire you to look within yourself and silence the negative stories you used to believe in. Through this, you can reveal your true purpose and use it to direct yourself along the path where you can start living the life you want to live. "The fruits are in the roots." —Chad Gabriel By discovering your purpose, you can invigorate stories of passion and aliveness in your brand and translate that passion into the work that you do, to the people you work with and into the products and services that you offer. Listen to this week's episode to start waking the world with your purpose, with your aliveness, and with your authentic brand story. "People can create the lives they want to live through awareness and choice." —Chad Gabriel Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.