Business of Story

Park Howell, Brand Story Strategist
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Jul 29, 2019 • 50min

# 207 What Brand Stories Women Want to Hear

Jamie Dunham, President, and Founder of Brand Wise shares what brand stories women want to hear and connect with from brands and why it matters. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Jul 22, 2019 • 1h 1min

# 206 How Storytelling Turns Argument Into a Positive Discussion

Gerald Graff and Cathy Birkenstein, authors of the wildly popular book on academic writing called They Say/I Say: The Moves That Matter in Academic Writing, share how you can use these communication templates to win over an audience while selling your point-of-view. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Jul 15, 2019 • 45min

#205 How to Compound the Growth of Your B2B Brand with Storytelling

Robert DiMeo, Co-Founder and Managing Director at DiMeo Schneider & Associates, a Chicago-based investment consulting firm and author of 50 Billion Reasons to Grow Your Practice: A Guide to Success & Enjoyment for Investment Advisors, shares how to compound the growth of your purpose-driven B2B practice with business storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Jul 8, 2019 • 47min

#204 How to Apply the Art of Visual Storytelling

Payman Taei, founder of Visme, a leading visual communication tool, draws out how you turn your data into drama through the use of visual storytelling and infographics. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Jul 1, 2019 • 1h

#203 How to Use Storytelling to Change Entrenched Views

Rick Smith, founder of TASER (Now Axon) and author of The End of Killing: How Our Newest Technologies Can Solve Humanity's Oldest Problems, shares how a story is the only way to change what many Americans value as the right to bear arms that leads to the senseless deaths of tens of thousands of people into believing in a technology solution that makes killing obsolete. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Jun 24, 2019 • 1h 1min

#202 How to Tell Short Stories When the Stakes are High

Kymberlee Weil of Strategic Samurai has coached 300+ TEDxspeakers and shares how to find your core idea, transform it into an unforgettable message using story, structure and staging to move people to action. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Jun 17, 2019 • 56min

#201 Why Your Brand Story is Essential for Survival

Drew McLellan, president of the Agency Management Institute, shares best practices for running your advertising, public relations, web, digital or design agency starting with understanding your origin story and why you do what you do. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Jun 10, 2019 • 1h 2min

#200 How to Use Storytelling in Your Direct Response Advertising

Ken Kerry, co-founder of Script to Screen, a leading direct response agency, and author of the new book This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business, shares how their approach to direct-response storytelling has generated over $6.5 billion in sales for products and services. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Jun 3, 2019 • 48min

#199 How to Use the ABT to Focus Your Brand Stories

Evolutionary Biologist Dr. Randy Olson shares how to use the ABT storytelling framework in branding and business communications. Topics covered include the power and effectiveness of the ABT structure, its application in branding and prospecting, its impact on Twitter's character limit, and the importance of story circles for developing narrative skills.
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May 27, 2019 • 53min

#198 How to Inspire People With Your Purpose-Driven Brand Story

Adam Goodman, the third-generation President & CEO of Goodmans Interior Structures in Phoenix, shows how a purpose-driven brand inspires your people, aligns your culture, informs your business strategy and enhances your sustainability. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

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