Business of Story

Park Howell, Brand Story Strategist
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Dec 16, 2019 • 1h 5min

#227 How to Prepare for a Media Interview Like a Boss

Steve Kosch, founder of Media Training Network that coaches CEO's, politicians, authors, athletes, and speakers, shares his experience as an on-air personality for ABC, The Weather Channel, and CNN to help you own any media stage with your leadership storytelling. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Dec 9, 2019 • 1h 4min

#226 What's the Difference Between Rhetoric vs Narrative, Spin vs Story?

Dr. James McCabe, a Doctor of Philosophy from the University of Oxford and professional corporate storyteller, explores the difference between rhetoric versus narrative, spin versus story and how to be an emergent storyteller for the growth of your organization and your people. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Dec 2, 2019 • 1h 6min

#225 Simple vs Complex Narratives: Which Works Better?

Andrew Revkin, Director of Initiative on Communication Innovation & Impact for the Earth Institute at Columbia University, creator of the Dot Earth blog, author and former science and environmental writer for the New York Times, explores the power of simple and complex narratives for the sustainability of your message and mission. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Nov 25, 2019 • 1h 2min

#224 How Barefoot Wines Grows Through Business Audio Theater

Michael Houlihan and Bonnie Harvey, founders of Barefoot Wines, and co-authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand, reveal how they use business audio theater for more compelling brand storytelling. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Nov 18, 2019 • 1h 5min

#223 How to Storytell to Generation Z

Sarah Weise, CEO of Bixa, an award-winning research firm, and author of Instabrain: The New Rules for Marketing to Generation Z, shares how to storytell to this young and enormous consumer market. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Nov 11, 2019 • 57min

#222 Why Your Brand Storytelling Needs to be Familiar, But Novel

Derek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science of Popularity in the Age of Distraction, shares the magic of familiarity and novelty to make your stories connect with the human mind and move your audiences to action. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Nov 4, 2019 • 46min

#221 How to Align Employees With Your Brand Story

Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Oct 28, 2019 • 1h 2min

#220 How to Turn Adversaries Into Allies With Your Storytelling

Bob Langert, the Senior Sustainability Advisor for The Context Group, retired VP of Sustainability at McDonald's and author of The Battle to Do Good: Inside McDonald's Sustainability Journey, shares how you can create allies for your social causes by honing your purpose-driven storytelling skills. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Oct 21, 2019 • 58min

#219 Can Story Structure Make Your Content Viral?

Keith Quesenberry, author of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, shares findings from his latest study on how intentional storytelling using a five-act story structure will provide you greater odds of your content going viral. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
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Oct 14, 2019 • 51min

#218 You Never Know Where Your Story Will Take You

Jeff Friedman, co-owner and captain at Maya's Legacy Whale Watching, and his wife Joelle Prochera explain how having the courage to follow a calling has resulted in an incredible story with profound impacts. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

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