

Business of Story
Park Howell, Brand Story Strategist
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Episodes
Mentioned books

Oct 28, 2019 • 1h 2min
#220 How to Turn Adversaries Into Allies With Your Storytelling
Bob Langert, the Senior Sustainability Advisor for The Context Group, retired VP of Sustainability at McDonald's and author of The Battle to Do Good: Inside McDonald's Sustainability Journey, shares how you can create allies for your social causes by honing your purpose-driven storytelling skills. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Oct 21, 2019 • 58min
#219 Can Story Structure Make Your Content Viral?
Keith Quesenberry, author of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, shares findings from his latest study on how intentional storytelling using a five-act story structure will provide you greater odds of your content going viral. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Oct 14, 2019 • 51min
#218 You Never Know Where Your Story Will Take You
Jeff Friedman, co-owner and captain at Maya's Legacy Whale Watching, and his wife Joelle Prochera explain how having the courage to follow a calling has resulted in an incredible story with profound impacts. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Oct 7, 2019 • 54min
#217 10 Stories Purpose-Driven Leaders Tell
Paul Smith, author of The 10 Stories Great Leaders Tell, walks you through the story examples and why, how and when you tell them to grow your people and your purpose-driven brand. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Sep 30, 2019 • 1h 1min
#216 How to Amp Up Your Stories for Purpose-Driven Brand Marketing
Alycia de Mesa, Founder of de Mesa Training & Advisory, an author of several books on branding and a classically-trained improvisational harpist shares how to create greater impact for good with your purpose-driven brand stories. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Sep 23, 2019 • 1h 3min
#215 Why Your Audience's Voice is Crucial in Your Storytelling
Kahlil Ashanti, an entertainer/entrepreneur who was a performer in the United States Air Force and Cirque du Soleil, created the pay-what-you-want ticketing platform of WeShowUp.io from lessons he learned by always placing his audience front and center in his storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Sep 16, 2019 • 50min
#214 How HBO's Real Sports Tells Stories on Purpose
Chapman Downes, the Peabody award-winning producer for HBO's Real Sports with Bryant Gumbel, now in its 22nd season, details how they craft stories that attract an avid audience and sometimes change the world through the telling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Sep 9, 2019 • 50min
#213 Why Brand Storytelling is an Endurance Sport
Bill Rozier, a World Marathon Majors conqueror and digital marketing pioneer responsible for a $100+ million pipeline in annual revenue for the $2 billion telco giant Ciena, shares his secrets for winning the endurance race of brand storytelling for B2B enterprises. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Sep 2, 2019 • 52min
#212 Learn How to Excel Through the Stories You Tell
Shaan Patel, founder of Prep Expert, a Shark Tank and Mark Cuban backed company, earned his MD/MBA from Yale and USC and is a dermatology resident physician at Temple University, teaches high school students how to use storytelling techniques to excel with the SAT & ACT tests and in life. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Aug 26, 2019 • 1h 10min
#211 How to Use the Transformative Power of Story for Social Causes
Jessica Blank, award-winning writer, director, actor and story consultant explores how storytelling can connect, inspire and motivate people to transform society for the better. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.


