The Brands On Brands Podcast

This week's Freestyle Friday is focusing on the marketing tactics you should use to build up your word-of-mouth businesses. Focus not on the people who find your content passable or "meh," but those who genuinely love it, since they often end up being your top referrers. Forge strong personal connections with these customers that makes them want to spread the word about what you have to offer. In this episode, Brandon breaks down why direct referrals bring in a lot more customers, explains how you can reach out to and strengthen your relationships with top referrers, and asks you to consider the best kinds of customers who can bring in more business for you. The Finer Details of This Episode: Why Brandon sees a silver lining his first three-star rating on Apple Podcasts. The "95:5" ratio that word-of-mouth referrals are capable of. The reason Brandon talks to his clients about referrals even before they get into logos or websites. Don't be apprehensive about asking your most loyal customers how they heard of you, or who told them about you. Make a point of rewarding the customers who do bring you referrals—it incentivizes them to bring in more. Brandon's challenge: this weekend, take a minute to write down a list of 10 types of people who would be effective at bringing in new business for you. Figuring out your niche is key to discerning who will bring you the best referrals. Do more than send your top referrers a thank you message; have a conversation with them. Quotes: "Your referrals are gonna drive your business." "The majority of your business will be because of happy customers." "Bring some value and some way back to the people that are pushing you to the customers that are coming in the doors." "You just gotta wrap your mind around what people would say about you when you're not in the room." "I'm trying to help every single person I encounter in one way, shape or form." "What is that framework that you are telling people that makes them think of you?" Links: Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it's not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love. In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improve your marketing strategy. If you want to really polish your image on Instagram, sign up at 6 Minute Grams on Brandon's site to view an exclusive video session where he'll coach you through the essentials of making your IG brand pop and draw attention. The Finer Details of This Episode: What does it really mean to build a brand, and why should you try thinking of a brand as a person. How having a strong customer community can actually build a brand for you. Looking for the sensitive points in your current marketing strategy that will allow you to amplify your image and convey a certain message. Quotes: "What are you trying to accomplish and what's that mission?" "It could be that you have a story to tell but you're not telling it everywhere you're looking." Links: 6 Minute Grams - https://www.brandonbrands.com/6minutegrams Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Chris DiVecchio is a fitness trainer, a lifestyle specialist, and a health and wellness expert. He founded Premier Mind & Body, a wellness and coaching company based out of Los Angeles, and is the author of 5x2 Method: Revealing the Power of Your Senses. Chris believes that the 23 hours a day we're outside the gym are just as important to your health and fitness, if not more so, than the 1 hour we spend training. In this episode, Chris discusses how he started a training business in his own backyard, explains how he dealt with the biggest curveball thrown his way, and reveals how he helped a client win a $1.2 million weight loss bet. The Finer Details of This Episode: How Chris' early life experiences influenced him to enter the world of bodybuilding . Why Chris moved away from the "grip it and rip it" method of weight training to one that emphasized the mind-body connection. What he did to transform his backyard startup into a booming business. When Chris realized that it's the time we spend outside the gym that has the biggest impact on our health. Where does Chris think his entrepreneurial spirit comes from? Chris reveals the first customers that really put their faith in what he had to offer. What Chris is really excited about right now and what he has planned for the near future. Why he believes brand personality and identity are even more important to your company's success than selling. What Chris hopes his customers will say about him when referring new clients. The biggest loss he's dealt with in the course of creating his business and how he made the most of it. How Chris stands out from the crowd and stays relevant. Why he feels boundaries between him and clients are important and what he does to avoid self-indulgence. What Chris loves the most about his chosen career. Quotes: "I believe so much in my own philosophies and my own principles. It's my own approach that I've applied to my own life." "80% of my clientele I work with right now are C-level executives who have spent the majority of their lives building their success and wealth at the expense of their health and wellness." "It's not always about doing more; sometimes it's about doing less." "If I can think it, it's possible. Let's do this, let's find a way." "You can't force transformation down somebody's throat. People have to be ready for that." "I've turned what turned out to be one of the biggest losses into the biggest win." "The outside gets fixed when the inside gets fixed." Mentions: Aesthetic Revolution, Gary Vaynerchuk, Jim Kwik, Nike Guest Links:Chris' homepage - https://www.chrisdivecchio.com/ Emergency 7 - https://www.emergency7.com/product-launch-sales-page25207804 Chris on Instagram - https://www.instagram.com/chrisdivecchio/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

When Brandon left his corporate job to become an entrepreneur, he quickly realized he needed to start investing in himself to grow fast enough to succeed. He needed to learn from others that came before him. Networking is key to that, which is why for this Freestyle Friday Brandon's diving into the fascinating world of Masterminds. In this episode, Brandon recounts his experiences attending Masterminds, and networking events, and reveals what you'll get out of his own upcoming Mastermind. The Finer Details of This Episode: Why anyone looking to market their business should work with a marketing coach as a first step. Breaking down what Masterminds are and how they've benefitted Brandon over the course of his marketing career. How Masterminds is the ideal alternative to the styles of networking Brandon ordinarily dislikes. To sign up for Brandon's own upcoming Mastermind, join our Brand Growth Now Facebook community or apply directly at http://www.BrandsOnBrandsOnBrands.com/apply. Quotes: "No matter how you got here I'm glad your path somehow led you to me." "It's essential to have a tribe of people that you can trust and lean on." "I wanted to give back in a way that was similar to what I got." "Get out there, conquer your dreams, build your brands." Links: Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

What moves the needle for your business? Today we discuss what marketing tasks to prioritize if you want your business to grow and move forward. This includes the adjustments and strategies that will make your brand pop just a little bit more than they did before because, if executed correctly, you'll stand out more to the part of the crowd that will really like what you have to say. This means leaning into your strengths, attending to where you're weakest, and ensuring you have a community to reach out to. In this episode, Brandon discusses five key areas that will move the needle on your business if you put the right kind of focus into them, and explains why simply putting the word out about your business should be the last thing you prioritize. The Finer Details of This Episode: Looking at the traditional "funnel" approach to marketing and how it's limited when it comes to working with small businesses. Why advocacy is where Brandon always starts when he works with a new client. How over-delivering can be key to getting you and your customer off on the right foot. Figure out what you want to be known for and stand out from the crowd, then from there seek out the tools that will allow you to distinguish yourself. Find common ground between your customers and use that to build a community around your business. What are you best at right now? Whether it be events, videos or podcasting, lean into that talent for all it's worth. Patch the "bottom of your bucket" by figuring out where your marketing is weakest and doing what you need to do so that it reaches people. Lastly, and of least priority, includes broader reach tactics to scale your business awareness Quotes: "A lot of times the things to focus on aren't the first thing on the list." "You have to create the experience and the script for them to be able to share your story appropriately." "Treating your customers as a community is an important step." "How do you get as many people as possible for the lowest possible cost?" Links: Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Neal Schaffer is a global keynote speaker, university educator, consultant and owner of media agency PDCA Social. He works with brands to craft effective social media strategies that allow them to reach their audiences without intruding on their online experience. Neal is also the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, and his upcoming book The Age of Influence is set to release in February 2020. In this episode, Neal describes how working in Asia shaped his approach to marketing, argues that "organic" social media ads aren't as effective as we think they are, and explains what entrepreneurs can take away from influencers. The Finer Details of This Episode: Neal describes when and how his interest in marketing really took off. How Neal's experience in Asia gave him a very holistic perspective on business. Why Neal's customers are where he finds inspiration for the content he writes. YouTube streamers and influencers: the Dot Com boom of today. The topics in Neal's upcoming book he believes are most relevant to his readers' success. Why mastering Facebook ads is kind of like Jon Snow learning to ride a dragon. Important lessons about influencers that entrepreneurs can take away from this episode. Neal's favorite examples of companies working well in tandem with influencers. Looking for better ways to connect with customers without interrupting their social media experiences. Why Neal views branding as "eternal" and essential to your company's long-term success. Quotes: "I like to add value. I like to help people. That's sort of my core DNA." "Don't ask me what I want to talk about. It's all about what your customers want to hear." "Social media should be as much of a collaboration as it is about marketing." "Now it's really about breaking down those barriers and making the audience part of your brand." Mentions: Volkswagen, Origins, Amazon, Apple Guest Links:Neal's homepage - https://nealschaffer.com/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Brandon's discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you're bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth. In this episode, Brandon describes what separates a buyer from a social media follower and explains how you can build your reputation through each successful sale. The Finer Details of This Episode: Thanking everybody who was kind enough to leave a review for Brands on Brands on Brands in the last week. Why you should approach social media in terms of accruing buyers rather than followers, and what differentiates the two. Building your reputation one person at a time so you eventually have a community of people willing to buy why you're selling. What the major priorities should be for your business and where you can find the highest ROI. Quotes: "There's so much information out there, but also there's enough that you can drown in it and not know what to do first versus second." "A follower does not necessarily equal a buyer." "Instead of converting followers into customers you're converting customers into followers." Links: Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

For the high six figure and seven figure businesses out there just getting started, $1K-$3K per month tends to be the advertising budget for anyone ready to grow their business with marketing. In the grand scheme of advertising resources, that's not a lot, but with smart spending and the right expertise you'll find that this limited budget can pay dividends. Thankfully, Brandon knows what to do to ensure you're wasting neither your money nor your time. In this episode, Brandon discusses five key ways you can optimize your monthly advertising resources so you can get the most bang for your buck and reach as many potential customers as possible. As well, Brandon has opened his coaching program up, so you can work one-on-one with him through either a VIP Strategy Day or a six-week course by signing up at www.BrandsOnBrandsOnBrands.com/apply! The Finer Details of This Episode: Why creating a professional logo is so key to maintaining an edge in the early stages of your brand. If your website is already in place, have someone take a look at it to ensure it's getting the traffic you desire and that it's conveying the key information about your brand it needs to get across. Figure out what are the key pieces of content your website is providing to visitors. If you're not a marketing expert, seek out a marketing consult who can review your strategy and determine if it's reaching the audience you want to reach. Why Facebook ads are the cheapest yet most effective way to spread the word about your business. BONUS TIP: get someone to coach you on an optimized email strategy so you can manage your relationship with existing customers and bring in new ones. Quotes: "Have someone design the voice and look of your business." "Invest in that content first." "Bring people in to talk about the priorities in your business." "Investing in someone who knows what they're talking about is way more important than just starting to execute tactically without any direction." "When you've been guided by market strategy and your website's humming too, suddenly you start to see a return." Links: Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Jenn Herman is an author, speaker, blogger and "Instagram expert." As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn's Trends to examine how the web's biggest brands make themselves household names. In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody's discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint. The Finer Details of This Episode: How Jenn went from just casually browsing Instagram to mastering it. What exactly are Instagram "pods," and how do they negatively impact the underlying algorithms? Breaking down how Instagram's central content recommendation algorithm works. Jenn's "quality over quantity" approach to accumulating Instagram followers. Why Instagram can be so valuable to an entrepreneur. How you can get your brand going on Instagram and why you should switch over to a business profile. The reason you need to attach a singular, identifiable job title to your Instagram profile. What is a user going to get out of engaging with your profile? The do's and don'ts of attaching a name, face and logo to your profile. What it means to post "thumb-stopping" content. Why you're better off putting your money into ads rather than a photoshoot. At what point should you consider outsourcing content creation? Why establishing a brand should always come before getting your sales numbers up. What Jenn has planned in the near future and what her ideal customer testimonial would be. Quotes: "I fell into this niche of being an Instagram expert because it was just something I loved and I genuinely put the time and effort into it." "This is all organic, targeted growth versus just saying 'Here's a bunch of people that like me'." "I'd rather have ten thousand followers and like a ten percent conversion rate versus a hundred thousand followers and like a half a percent conversion rate." "For me Instagram, as a community-building tool, is unmatched." "Most people that read your bio are only ever gonna read it the first time they come to your profile." "People tend to connect with humans more than they connect with logos." "Nobody can talk to your brand better than you." "In the long run, the branding gets you more sales, but the branding is what gets you there." Mentions: Instagram, TSA, The Love Bomb Co., The Royal Family, Sam Edelman, Samsung, E! News Guest Links:Jenn's Trends - https://www.jennstrends.com/ Jenn on Instagram - https://www.instagram.com/jenns_trends/ Jenn on Twitter - https://twitter.com/jenns_trends Jenn's Facebook group - https://www.facebook.com/jennstrendsonline Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

When Brandon was at the Thrive: Make Money Matter conference this past weekend, he heard some of the presenters speak on the subject of businesses that are neither for-profit nor nonprofit, rather "for-purpose," managing both the financial growth of the former with the altruism in the latter. Traditional nonprofit organizations do very important work, but they're ultimately limited by how many donations they receive. For-purpose businesses take the best of both worlds and create something even greater. In this episode, Brandon discusses the how and the why of a for-purpose business, relates his recent encounters with a couple of listeners, and explains how he's using this show as a means to bring a little extra good into the world. The Finer Details of This Episode: What does it mean to build a "for-purpose" business? Brandon thanks those listeners who've left reviews and tracks Brands on Brands on Brands' rise through the charts. Why you shouldn't be ashamed of having low viewership so early in the game. Which two "mystery listeners" Brandon had the chance to chat about the show with. What you're eligible for if you sign up for Brandon's coaching before this Sunday (June 9). How you can use your business as a tool for good, and how Brandon specifically is giving back using his coaching. A couple of key pieces of advice that Brandon took back from Thrive. Quotes: "If you build a business—an engine that can generate money—you can use that money for good." "How are you gonna do something that touches people and is built around more than protecting your lifestyle and those few things that you want to accomplish in life?" "This is long term for me. I'm investing in this and this will be here long after I'm gone." "What can you do to use your business as a tool to advocate for that cause that you already care deeply about." "I know what I have to offer, I know that I can help people, and I hope you guys see that and appreciate that." Links: Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!