#003 Steve Sims | Building a High Profile Brand for Influential People

May 5, 2019

49:15

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Steve Sims is the founder of personal concierge service Bluefish and a speaker who has worked with Richard Branson, Elon Musk and many other rich and influential figures. Forbes has called him “the real life Wizard of Oz,” acting as a kind of Make-a-Wish Foundation for the super rich and providing them with bespoke experiences beyond their wildest dreams. He is also the host of The Art of Making Things Happen podcast and author of Bluefishing: The Art of Making Things Happen.

In this episode, our host Brandon Birkmeyer speaks with Steve about some of the unique services Bluefish provides for its high profile clients. And Steve explains how he turned his little startup into an extremely well-connected business, and discusses which brands he has the greatest faith in.

The Finer Details of This Episode:

What exactly Bluefish does on a daily basis and who its clients are.
How does Steve get out the word about Bluefish and what he thinks the problem is with modern communication.
Why networking and building relationships have been so essential to Bluefish’s success.
The ups and downs Steve endured turning his little branding company into the massive concierge service it is today.
Steve’s tips for maintaining relationships with influential people.
Weighing the merits of branding vs. selling in the long term.
The moments Steve thinks have been the biggest turning points in his career.
Which brands Steve is currently obsessed with and which ones he really trusts.
What Steve secretly wishes a customer would say about him in a testimonial.

Quotes:

“Never ask a question where someone can answer with a ‘yes’ or ‘no’.”

“I focused on my substance over my shine and that’s what built up my credibility.”

“I created by my own brand by my identity and my values.”

“If you don’t have a client, no matter how pretty your logo is you’re fucked.”

“I try to find growth in whatever I do.”

Mentions:

Richard Branson, Elton John, Andrea Bocelli, Journey, Ferrari,

Guest's Brand Shout-outs: Ducati, Suntory Whisky, McIntosh Laboratory, Apple, Starbucks, McDonalds

Brandon’s Brand Shout-outs: Skippy Peanut Butter

Guest Links:

Website: www.stevedsims.com