The Brands On Brands Podcast

"Tenacity in sales and marketing is the number one thing that keeps entrepreneurs from achieving their financial and business goals." This is the message that stood out from our conversation in episode #067 with Kelly Roach. We dive into this concept and what actions we can take to be more tenacious in our businesses. www.brandsonbrandsonbrands.com

Kelly Roach is a professional coach known throughout the industry as "The Business Catalyst." Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Success Radio podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media. In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation. The Finer Details of This Episode: How Kelly went from Fortune 500 to business coaching, and why business owners should consider seeking out her services. Kelly's advice for those looking to make a significant shift in their career and overcoming the fear that holds them back. The difference between productive and non-productive tasks and understanding the "80/20 rule" that will get you ahead. What business owners need to understand about using social media effectively. Kelly's path from football cheerleading to Fortune 500 sales management, and why she thinks having a corporate background can be very important for entrepreneurs. The reason Kelly believes it is absolutely imperative to take total responsibility for your life if you hope to achieve your goals. Why consistent service was essential to Kelly building her brand and reputation as a coach. How to successfully scale up your business by building and curating a healthy community around it. Quotes: "If you're stuck at a certain plateau in your business for any period of time, there's something you're not seeing." "There's no time for scrolling if you actually want that to convert into a viable income stream for you." "I never had anything handed to me and I think that's the best thing that ever happened to me." "You were given the dreams that you were given because you were intended to achieve them." "If you show up for people, they'll show up for you." Guest Links:Kelly's homepage - https://kellyroachcoaching.com/ Unstoppable Success Radio podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/ Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Talking about the tools out there like Email marketing and CRM that help us grow our business. Specifically, we dive into one big take away from my conversation with Jon Ferrara, founder of Nimble, and the godfather of CRM tools. How do you decide what you are going to say to your customers once you have a great CRM system set up? We dive into how to tackle that question head on leveraging the power of spam. How to use spam as a benchmark to determine best practices. www.brandonbrands.com

Jon Ferrara is the of founder Nimble, the hit customer relationship management (CRM) software company. Jon helped to pioneer CRM systems and learned early on that the tools we use to keep track of customer information and records are essential to building strong relationships with the people we sell to and help us stick out from the competition in their minds. In this episode, Jon discusses the ins, outs, ups and downs of CRM, explains what Nimble in particular brings to the marketplace, and describes his chance encounter with a famous musician that shaped how he thinks about his work. The Finer Details of This Episode: Jon breaks down the particulars of CRM and what those systems have meant to his career. What are some of the issues modern CRMs run into, and how does Nimble address them? Jon's process for establishing your brand as the first and foremost option in the minds of potential customers. Some of the bad habits that sale people listening to this episode should try to avoid when pitching to prospective clients. Exploring the "Dunbar limit" and what it means for networking with customers. What prompted Jon to turn Nimble from an idea into an actual program that has changed how salespeople interact with customers? What about Jon's line of work really makes his day, and what one of his doctor's celebrity patients made him realize. Why having a central brand network is key to your company's success. The reason "shut up and listen" might be the most important decision you make when engaging with potential customers. Quotes: "Your job on this planet is to grow by helping other people grow." "People don't buy great products, they buy better versions of themselves." "I think we're going through a renaissance in relationships through the evolution and revolution of social media." "People need to see your eyes and your face because that's how they connect to you." "If you add value to others at scale, you can get anything that you want in life." Guest Links:Nimble homepage (use the code JON40 to get 40% off your first three months of Nimble) - https://www.nimble.com/ Jon's email - jon@nimble.com Jon on Twitter - https://twitter.com/Jon_Ferrara Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

In this episode, we talk more about the importance of having systems and processes in your business. We also dive into the value of investing in yourself, finding your voice, and building a personal brand. We also talk about the Human Worth Project. We're on a mission to help dreamers realize their ambitions. Through mentorship, resources, education, and tools, we hope to empower people to take their first steps towards building their personal brand. A personal brand is the #1 thing you can do to position yourself, build your reputation, and grow your influence. And a great way to get started on your personal branding journey is with podcasting. To find out why, give the show a listen! To join connect with Brandon, join the Brand Growth Community on Facebook by going to www.brandonbrands.com/fb For access to all of Brandon's free tools and resources, you can now go to www.brandonbrands.com/resources to download today! If you are liking the show, please remember to subscribe, rate, review, and share!

This week, we have more systems, more processes, and more tools for podcasters to use to grow their audience and the business behind their podcast. One of the tactics I'm a huge fan of is building your list of customers. Today we talk about how you can start figuring out how to leverage tools and systems to build awesome content that you can offer to your customers in exchange for their contact information. That's what this whole thing is about. You need their contact information. And the way to get that is by providing some sort of value upfront. If you want my tips to accomplish that, listen to the episode and download the step-by-step guide at: www.brandonbrands.com/podguide Thanks for listening. Remember to subscribe to the channel so you get the latest episodes each week downloaded straight into your listening app. You are also welcome to connect with me directly by joining my Facebook group at: www.brandonbrands.com/fb

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you're running into a brick wall with your company's social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. Brooke also co-hosts the podcast Marketing Companion with Mark Schaefer, which covers a wide and informative variety of topics in the marketing world. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as explains how to carve out your niche on the web. The Finer Details of This Episode: How Brooke sought out and went about collaborating with Mark Schaefer. What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business. When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product. Why templates are key to streamlining your work as a marketer and getting the most bang for your buck. Some of the tools and content management systems Brooke uses in her marketing work. What factors you should consider when seeking out a branding specialist for your own company. Who is Brooke and B Squared Media's ideal client? Why Brooke and her colleagues offer "customer care" as opposed to "customer service." The reason Brooke went from thinking selling was more important than branding to the other way around. Quotes: "You wanna work smarter, not harder with your content." "As an entrepreneur, anytime you can save time and save money, that's a golden ticket for a win." "You need to be the Goldilocks of social media tools… go find out which is just right for you." "No one can be your brand the way you can." "How are you going to tie those efforts to actual business outcomes?" "Really smart branding also sells without selling." Guest Links: B Squared Media - https://bsquared.media/ Get your free B Squared Media "swipe file" - https://bsquared.media/swipefile/ Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/ Brooke on Twitter - https://twitter.com/BrookeSellas Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Five years ago was the best time to start a podcast. The next best time is now. Rocket your reputation, your network, your authority, your experience, your confidence, your community, and your leads all with podcasting. Now I'm not going to tell you it's easy. It takes a lot of work to do it well and a lot of time to get it done. But the the rewards are worth the investment. Today I'm excited to talk about what's been going on with my podcast, how I plan to help other's get their podcast started, and my goal to save people time on production and editing so that they can focus on promoting their show and growing their list. I have some simple steps that I've shared out to promote new podcast episodes, but this is just a teaser. You are welcome to download it at www.brandonbrands.com/podguide But the real value is in joining the list of subscribers so that as I drop the full length tutorials, templates, guides, and other resources, you'll have the first round access. I also will be working with a select group of podcasters in a beta training program to build out the promotional muscles of your podcast. You can email at brandon@brandonbrands.com if you are interested in coaching. For more access to me and my community, join the Brand Growth Community on Facebook at www.brandonbrands.com/fb Please remember to subscribe, rate, and review the podcast if you find it valuable. Thanks!

In this episode, we talk about how to create a personal brand that supports your business, builds credibility, and generates leads. We dive into the specifics on creating content and building out your brand platform, and discuss the differences between social media and ownable media channels. To learn more about personal branding and connect with Brandon directly, join the Brand Growth Community on Facebook. Go to www.brandonbrands.com/fb to find the group. If you want to get started today, you can download Your Personal Branding Toolkit at www.brandonbrands.com/blogkit Thanks for tuning in each week and don't forget to subscribe, rate, and review the show to show your support!

Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast. In this episode, Brittany explains how you can draw in the exact kind of crowd you need by narrowing your focus, compares the two key components of clarity, and discusses her own personal branding heroes. The Finer Details of This Episode: What inspired Brittany to help others spread their influence across LinkedIn? The biggest lessons about personal branding that Brittany took away from working with Gary Vaynerchuk. Why Brittany thinks of personal branding as an "insurance policy." How clarity becomes a foundational pillar in all successful personal brands. What you need to know about effectively niching down and drawing the crowd you want. Brittany debunks some persistent myths about personal branding and explains why it's not selfish like some people think. The reason Brittany thinks the relationship between branding and selling is a symbiotic one. What other personal brands does Brittany look up to? Quotes: "If you have a job and you work for a living, you're monetizing your personal brand." "Own your name before somebody goes and does it for you." "The more you actually niche down and get specific, the easier it is to grow." "It's not selfish if what you're putting out is of service to somebody." "The more you speak up and use your voice, the more confident you get." "Selling is the art of mixing branding and sales." Mentions: Gary Vaynerchuk Guest Links:Brittany's homepage - https://www.brittanykrystle.com/ Beyond Influential Podcast - https://www.brittanykrystle.com/category/podcast/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!