The Personal Branding Podcast - Brands On Brands

Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast. In this episode, Brittany explains how you can draw in the exact kind of crowd you need by narrowing your focus, compares the two key components of clarity, and discusses her own personal branding heroes. The Finer Details of This Episode: What inspired Brittany to help others spread their influence across LinkedIn? The biggest lessons about personal branding that Brittany took away from working with Gary Vaynerchuk. Why Brittany thinks of personal branding as an “insurance policy.” How clarity becomes a foundational pillar in all successful personal brands. What you need to know about effectively niching down and drawing the crowd you want. Brittany debunks some persistent myths about personal branding and explains why it’s not selfish like some people think. The reason Brittany thinks the relationship between branding and selling is a symbiotic one. What other personal brands does Brittany look up to? Quotes: “If you have a job and you work for a living, you’re monetizing your personal brand.” “Own your name before somebody goes and does it for you.” “The more you actually niche down and get specific, the easier it is to grow.” “It’s not selfish if what you’re putting out is of service to somebody.” “The more you speak up and use your voice, the more confident you get.” “Selling is the art of mixing branding and sales.” Mentions: Gary Vaynerchuk Guest Links:Brittany’s homepage - https://www.brittanykrystle.com/ Beyond Influential Podcast - https://www.brittanykrystle.com/category/podcast/ Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Have you found your niche? Should you have a niche? Is it possible to niche down too far? In today's episode, we discuss how you can leverage your community to discover what products you should build and how to niche down. We also cover the balance between creating a niche product vs creating a niche personal brand. Sometimes you can find a way to keep your branding and content broader, while providing solutions to your community that solve problems at a more niche level. If you are just getting started on your personal brand, you can download Brandon's Personal Branding Toolkit at www.brandonbrands.com/blogkit To connect with Brandon directly, join his Facebook group, the Brand Growth Community, at www.brandonbrands.com/fb As always remember to subscribe to the podcast, leave a rating and a written review, and tell your friends if you like what you are hearing! www.brandsonbrandsonbrands.com

Creating content is hard! Creating content that moves your business forward is even harder, but it can be done! In this weeks episode of Brands On Brands On Brands, we discuss four steps to create killer content that converts. The four steps we dive into on the show are: 1. Choosing the right content formats 2. Creating consistency that you can count on 3. Content plan creation 4. Setting goals for your content And if you like these tips and want to dive deeper into how to create content that drives leads, I'll be teaching a lesson this month live within my Facebook group, the Brand Growth Community. You can join today at www.brandonbrands.com/fb If you'd are just getting started with creating content and want some tools to help get you started you can download my Personal Branding Toolkit at www.brandonbrands.com/blogkit As always, thanks for listening and don't forget to subscribe to the podcast, leave a rating and review, and share it with your friends! www.brandsonbrandsonbrands.com  

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He’s also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. Brian believes that social media is fair game for everyone and that you don’t need to be an expert or thought leader to succeed online. In this episode, Brian reveals what opened his eyes to video’s potential, explains why he stresses authenticity in every avenue of your work, and discusses why we can’t just blame technology for the world’s problems. The Finer Details of This Episode: Why “Press the damn button” became Brian’s rallying cry for his brand and how it reflects his skepticism toward perfectionism. How livestreaming pushed Brian to embrace the medium of video for his work. Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible. The reason why focusing on a desired audience, rather than where you feel comfortable, leads so many storytellers astray. The short- and long-term importance of authenticity in every possible interaction and presentation you’re a part of. How Brian earned the title of “Pager-Wearing Millennial” and why he’s proud of it. Brian’s advice for listeners who are committed to a niche, and also why you shouldn’t be afraid to keep your options open. Brian explains why consistency is key to online success right now. Why he doesn’t think social media is the real cause of many ills in modern society. Quotes: “I like connecting great people with great people to do great things.” “I believe every person has a story to tell.” “We have to stop thinking as a marketer and start thinking as a storyteller.” “I can’t say that I was passionate about every job that I’ve ever had, but I found a way to be passionate about the work I was doing.” “If you aren’t real with who you are at your core, I truly don’t believe building a community is possible.” “If we want the world to be more empathetic, we have to do it ourselves.” Mentions: Fiverr Guest Links:iSocialFanz - https://www.isocialfanz.com/ FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/ Just Try This Podcast - https://anchor.fm/just-try-this Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

This week we've been talking a lot about productivity and efficiency within our businesses. Brandon dives into some of the things he's doing right now to continue to make his business more efficient. In trying to make better use of his time, Brandon has spent this week grounding himself in the priority projects that need to move forward to help grow the business. Every Friday, continue to go behind-the-scenes with Brandon on his journey to build his brand. To connect with Brandon and his community of entrepreneurs, marketers, and creators, go to www.brandonbrands.com/fb to join the Brand Growth Community on Facebook. Please remember to subscribe, leave a rating and review, and share this show with your friends!

In this episode, we discuss the easy ways anyone can get started today building their personal brand. Brandon shares the tips and tricks that helped him build his brand so that you can skip ahead and do the same thing much faster.  The theme this week was business productivity and efficiency. And the key to unlocking your efficiency is by starting today and leveraging the tools that can help you get started. If you'd like to get Brandon's list of recommended tools, go to www.brandonbrands.com/blogkit and fill out the 2-second form to get your free download. At that link you will also find the link to brandon's blog post that tell's his full story on how he got started. As always, if you'd like to connect with Brandon as well as his community of entrepreneurs, you can join the Brand Growth Community on Facebook by going to this link: www.brandonbrands.com/fb Thanks for tuning in each week. Don't forget to subscribe to the podcast to get new episodes each week and leave a star rating and review. www.BrandsOnBrandsOnBrands.com    

Yvonne Heimann is CEO of Pacific Crest Media, which helps its clients develop a recognizable online presence, as well as the owner of and mentor at Ask Yvi, her own efficiency consulting firm. Yvi helps entrepreneurs determine the most effective ways to make their businesses work for them rather than the other way around, and is on a mission to help with “bulletproofing” your business—essentially making sure your business can run in your absence in case of emergency or another priority. In this episode, Yvonne discusses the very personal loss that shaped her path in life, explains how experimentation factors into nearly every part of her day, and emphasizes the importance of establishing trust with your customers over nearly everything else. The Finer Details of This Episode: Yvonne explains how she helps her clients out by effectively becoming a project manager for their businesses. The family tragedy that made Yvonne realize how her business wasn’t secure in the event of an emergency. How efficiency and experimentation are as much a part of Yvonne’s life as they are part of her work with clients. Yvonne describes the origin and underlying ethos of her Bulletproof Business Planner. Boundaries and the right tool: the secrets to Yvonne’s success communicating with others. The highs and lows Yvonne encountered launching and building up her business, as well as how her successful Facebook community developed. Why regardless of how technology evolves, you will always need to network effectively in order to succeed. Whether Yvonne thinks branding or selling is more important, and why it isn’t a necessity to stay “relevant.” Why knowing a customer trusts her is the best testimony Yvonne could possibly receive. Quotes: “As long as you’re interested in a person you’re always gonna come up with a couple questions.” “The right tool is the one you actually use.” “From funny topics to disgusting topics, I’ve always been an open book. If you ask me you’re always gonna get an answer.” “I don’t want you to put it off ’til tomorrow because we don’t know if tomorrow is gonna be there.” “You can make it happen but you can’t do it alone.” Mentions: Asus, Canon, Keurig, Ikea, Google Guest Links:Ask Yvi - https://askyvi.com/ Ask Yvi on Instagram - https://www.instagram.com/askyvi/ Ask Yvi Facebook page - https://www.facebook.com/askyvi Ask Yvi YouTube profile - https://askyvi.tips/aytsubscribe Bulletproof Business Planner - https://shop.askyvi.com/ Pacific Quest Media - https://pcm.cc/   Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Brands on Brands on Brands marked its 50th episode earlier this week—see Brandon’s interview with Oren Klaff. In light of this milestone, Brandon is taking a step back to put into perspective just how far he’s come with the show, how he’s branched out, and what are the most valuable lessons he’s taken away from it so far. He also discusses how having your own podcast just might be the most powerful networking tool in your possession. In this episode, Brandon impresses why you should give his Brand Growth Community a look if you want to become more involved online, reminds you that you don’t need to be an expert to be a good podcast host, and discusses the lessons he’s internalized after hosting his own live show. The Finer Details of This Episode: Brandon’s reminder that you should join his Brand Growth Community on Facebook at https://www.facebook.com/groups/BrandGrowthNow/.  Remember that your podcast doesn’t have to come from an area of expertise—your interest is enough to propel conversation if you find the right guests and topics. What Brandon’s been learning and gaining from his recent weekly live shows (Wednesdays @ 1PM PST at BrandGrowthLive.com). Brandon lays out the “secret sauce” to building your reputation and authority online. Quotes: “I think everyone out there should have a podcast.” “It’s mind boggling how much I've grown simply because I got out there and started asking questions to people that wanted to answer them.” “The opportunity’s right there. It’s not the hardest thing to do.” Links: Brand Growth Live - http://www.brandgrowthlive.com Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

In his interview with Brandon earlier this week (episode #050), sales expert Oren Klaff laid out why every entrepreneur and salesman needs their own “Winter is Coming”—Game of Thrones fans may know what he’s talking about. Essentially, you need to impress to your customer that a certain scenario or problem is inevitable, and that your product or service is the solution they need for when the time comes. But on that note, what solution do you have yourself when the winds of work change? In this episode, Brandon takes an honest look at the shifting nature of modern work, discusses his old fears of irrelevancy, and explains how pursuing his own brand has afforded him a degree of independence. The Finer Details of This Episode: Why big corporations might not be as well-prepared to deal with sudden changes and paradigm shifts as you might think. How the Internet and modern technology is changing the rules regarding standardization, specialization, and how rare or common your skillset is. The “journey of small steps” Brandon took to become less dependent on the corporate world and more viable as an entity on his own. If you have your own worries about adapting to the changing tides of business, or if you’ve actually successfully dealt with that turbulence, let Brandon know at brandon@brandonbrands.com! Quotes: “I needed to find a way to put myself out there in a way where I am no longer a resume—I am now a brand.” “Think about how to start building your own personal brands before you have that decision made for you.” Links: Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply Live Facebook FAQ every Wednesday @ 1PM PST https://www.brandgrowthlive.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves). In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three “layers” of a compelling personality. The Finer Details of This Episode: Oren explains what his book Flip the Script is about and what this show’s listeners can get out of it. How do you influence customers in an era where no one really wants to be sold to anymore? Oren breaks down the key piece of advice at the heart of Pitch Anything. Oren’s method for planting the seed of an idea What are “pre-wired ideas” and how do they work? Why every industry and line of business needs its own “Winter is coming” to innovate and survive. Oren discusses the different layers of your persona that make you compelling. Quotes: “Salespeople don’t know how to sell because today buyers don’t want to be sold.” “People want what they can’t have, they chase that which moves away from them, and they only value that which they pay for.” “The closer you get to something that’s new, novel, unusual, or never tried before, the more anxiety it creates.” “Your value system that cannot be altered by a sales meeting is what makes you compelling.” “Business, to me, is about relationships.” Guest Links: Oren’s homepage - https://orenklaff.com/ Pitch Anything - https://pitchanything.com/ Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!