The Personal Branding Podcast - Brands On Brands

Welcome to the premiere episode of Brands on Brands on Brands, where marketing expert and coach Brandon Birkmeyer chats with other experts in his field about the ins and outs of their industry and what can be done to engage more with customers as society and technology evolve. Mark Schaefer has been generous enough to grace this show with his presence for its inaugural episode. Mark  is a marketing strategy consultant, keynote speaker, and author of Marketing Rebellion: The Most Human Company Wins. You can read about his thoughts on the profession on the blog {Grow}, or even hear about them on the podcast he hosts, The Marketing Companion. In this episode, Mark explains how you can make your brand more human and engaging, discusses what you should be doing to forge connections with your customers, and speculates on how we’ll need to adapt branding for the next generation. The Finer Details of This Episode:  What inspired Mark to write his newest book and how all of his writing fits into a singular overarching narrative. Why he’s concerned marketing agencies haven’t evolved enough with the times. How Mark’s grandfather inspired him to forge a career in marketing. The benefits of working to find a groove with customers rather vs. trying to change them. A few lessons that marketers and entrepreneurs can take away from Mark’s book right this instant. Is branding or selling more important for a business in the long term? Why Mark respects Glossier founder Emily Weiss and what he thinks other marketers can learn from her. Quotes:  “With this power shift, the whole world of marketing has now moved over to our customers.”  “Our company cultures have not kept up with the pulse of popular culture and our consumers.”  “I think the best storytelling will make the customer the hero.”  “I’ve built a platform where people believe in me, they trust me and they listen to me. That’s a great opportunity to create some good in the world.” Guest Links: Website: www.businessesgrow.com Book: Marketing Rebellion: The Most Human Business Wins Podcast: The Marketing Companion Blog: {Grow} Twitter: @MarkWSchaefer Facebook: www.facebook.com/mark.schaefer3   Brandon's Links: Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

It's my year end wrap up! This is a behind the scenes look at what I've learned across my first 88 episodes. We'll be taking a small break in December and then launching Season 2 in January! Thanks to everyone that's been a part of the journey with me this year. Your support is hugely appreciated. Big shout out to all the amazing guests we've had this year. Together, we've made this show a top 100 marketing podcast. It's been a huge year for me in terms of investing in personal growth and development. I've attended more events, taken more classes, invested in more coaching, and met more people than I have at any other point in my life. And I couldn't be happier with the results. I've heard it say that it's not enough to want to be great. You actually have to do something great. And while I don't think I've done that yet, I know I've set myself up to start to serve others and have impact in their lives and businesses. I've developed the skills, the platform, and the community that I will need to create opportunities to be great. This was the year of finding my voice, building community, and finding clarity in my business. Next year will be the year of nurturing what I've built to get better at coaching and helping people. And then it's all about scaling the business and sharing my message with as many people as possible. I'll be seeking out more speaking opportunities and PR to share my message and grow my community. And I'll continue to focus where I invest my time in terms of the next level of personal development and growth. What a crazy year. It's been exciting and stressful, encouraging and crushing, rewarding and demanding, and I've had plenty of wins and losses. The biggest thing I'm working on is patience. I know how much work it's going to take to get to the next level of my business, but I'm determined to focus on what's in front of me and to just take the next step forward. I appreciate everyone listening and following along on this journey. To connect with me and access more of my content and resources, go to: www.brandonbrands.com  

LinkedIn is a powerful tool to accelerate your business if you know how to use it the right way. Our guest today, Judi Fox, is a LinkedIn expert and coach, a speaker, a content strategist, and podcaster. In 2018, Judi grew her LinkedIn from 2,000 to 23,000 followers, had over 3 million views of her content, and averaged 600 likes and comments per post. She's now reverse engineered that process and sharing it with others in her content and in her course called "The LinkedIn Business Accelerator" at www.judifox.com Today we cover tips on how to start today growing your LinkedIn engagement and following, how to consistently create content, and what to think about when updating your LinkedIn profile. The Finer Details of This Episode: How to start growing on LinkedIn with focused engagement of 10-20 people in your industry. Why Judi started teaching courses about creating video content. Transitioning from corporate work into entrepreneurship. How to create more content by leveraging what comes naturally to you. How to choose the right words to use in your content. The #1 update you can make to your LinkedIn profile today. Quotes: “What you like and comment on does need to be high quality because people are watching that on LinkedIn." "Because we have so much information coming at us, the words we use matter. The words I use can make people gain trust or lose trust." "We can still reach mass numbers but do it in a more humanized way." "Treat your cover image like it's a business card." Guest Links: Get more 🦊 at www.judifox.com FOLLOW #FoxRocks LISTEN 🎙 The Judi Fox Show Podcast Follow www.instagram.com/judifoxrocks   Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com If you’re aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/. Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!  

It's list building season! This week we talk about how to set the priorities that drive your marketing to do list. Everyone has plenty of work keeping them busy, but how do you know if it's just busy work or work that's actually helping your bottom line. You can easily wastes thousands of dollars and hundreds of hours on marketing activities that don't actually move the needle in your business. The problem is that we mix up our priorities. Your marketing approach can work just like a well run farm. You need to think of your marketing cycle in seasons and each season you need to do some planting, nurturing, and harvesting. The first seeds you plant should be profit driving activities connected to your brand positioning and messaging as well as setting up your marketing infrastructure such as emails, crm, and list building activities. Then you can move on to nurturing your campaign. This includes listening, learning, revising and executing. You're main focus in this step is to make your offering stronger, update your messaging, and collect testimonials and referrals. And finally you can jump into harvesting where you roll out your updated offering to a wider audience. Continue to improve on what's working and then start all over again adding new marketing layers one at a time. The goal in all of this is to keep a sharp focus on profit driving activity, while building repeatable processes and learning that can grow your business. Enjoy the episode! Listen now at www.brandsonbrandsonbrands.com  

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, which teaches you how to create a visually engaging online presence through video content. And you can find more of her blogs and video content at XayLiBarclay.com. In this episode, XayLi discusses what it takes to make videos from start to finish, the value of having clarity of purpose and mindset, how to make a genuine impact in the digital space, and how to develop a personal brand. The Finer Details of This Episode: How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions. Why she started teaching courses about creating video content. What the value is of creating video content. How to use live video to nurture your audience. What got XayLi started on teaching course creation. Some core lessons on getting started with creating video content. Quotes: "I just didn't want to leave my baseline in the hands of someone else." "If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you." "Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward." "I want to help more people. That kept me going." Guest Links: For XayLi's video lessons - www.startshootgrow.com For XayLi's content - www.xaylibarclay.com For XayLi's free course - www.camfidence.com Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com If you’re aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/.  Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Happy Thanksgiving! Just taking a little time this episode to express my gratitude for your support this past year. We're celebrating as the Brands On Brands On Brands podcast hit #61 on the iTunes charts for marketing this week. This is driven 100% by the support of my great community and the awesome guests that have blessed the show. We also dive into the top 5 interviews that are on my "dream board" for the future. 1) Michael Jordan - about how he redefined what it means to be a personal brand and about building a cult following around basketball and shoes. 2) Kris Jenner - about orchestrating attention across traditional and new media channels and about starting the next generation of reality celebrity entertainment. 3) Tony Robbins - about building impact through community building and live events. 4) Lady Gaga - about creating intrigue and excitement by standing out and pushing social norms 5) Oprah Winfrey - about how she turned her daytime talk show into a massive media company. And because she's Oprah. More details in the episode. Listen up and have a great holiday! www.brandsonbrandsonbrands.com

Brian Schulman is the founder of Voice Your Vibe: part consulting firm for those looking to livestream on LinkedIn, part livestream itself. Dubbed the “godfather of LinkedIn video,” Brian was one of the first people to go live with video on LinkedIn. He actually took up previous guest Goldie Chan’s (episode 075) challenge to go live, and now he’s a top voice and top video creator on LinkedIn—not to mention one of Forbes’ featured entrepreneurs. In this episode, Brian discusses LinkedIn’s advantages as a streaming platform, reveals his personal challenges growing up, and explains how LinkedIn users can network with each other in person. The Finer Details of This Episode: The reason Brian sees the relatively small number of people streaming from LinkedIn as an advantage. What about LinkedIn stood out to Brian compared to so many other streaming platforms? The one thing Brian says people need to understand before bringing their material to LinkedIn. What initially held him back from taking on Goldie Chan’s challenge—and how he pushed through in the end. What it was like growing up and how he found strength in self-knowledge. What people fundamentally misunderstand about building relationships through LinkedIn. An overview of just some of the courses Brian offers through LinkedIn. How does Brian make himself comfortable in front of the camera? What is a LinkedIn Local and why you should consider going to the nearest one. Quotes: “It is the most organic opportunity to take advantage of.” “I didn’t come to LinkedIn to do business—I came to LinkedIn to achieve my Why.” “I want to tell a good story because everyone loves a good story.” “It’s supposed to be terrible: it’s your first video!” “It’s not rocket science; it’s being human first.” “I’ve spent thousands of hours learning how to just get comfortable being uncomfortable.” “I found a voice I never knew I had.” Guest Links: THIS… Is LinkedIn Video - https://www.linkedin.com/pulse/linkedin-video-brian-schulman/ Voice Your Vibe - https://linkedinmasterclass.thinkific.com/ Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com If you're aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/.  Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

This week I dive deeper into how to land a guest spot on a top 100 podcast. We had so many amazing ideas shared with us in the previous episode, that I wanted to highlight a couple and add some more perspective. Now don't be surprised that we talk a lot about mindset. If you want to get on to a top 100 podcast as a guest, you need the right mindset to succeed. We talk about patience, human connection, adding value, gratitude, intention and much more. These concepts make the difference between succeeded and failing. However, there are plenty of actionable steps you can implement as well, after you have the right mindset. Those more tactical ideas you can access in Nicole Holland's FREE course called "Get That Yes". If interested go to: www.brandonbrands.com/nicoleholland   Podcast guesting is a great way to get your name out there, build your influence, grow your audience, and become known. If you want to do it well, without making the easy mistakes along the way, learn from someone who know's what they are talking about. Have a great week! If you are interested in working with Brandon to build and launch your own podcast, apply at: www.brandonbrands.com/apply   As always you can tune in for more episodes of the podcast at: www.brandsonbrandsonbrands.com

Nicole Holland is a business owner, coach, and a top-rated podcaster on her own self-titled show, where she dispenses vital business strategy tips to her listeners. After years of working on her own show and with other podcasters, she knows the right and wrong ways to leverage the PR potential of this growing medium. In this episode, Nicole breaks down how you can make the best case for yourself as a podcast guest, reveals her biggest pet peeve when it comes to spreading awareness of your brand, and explains why it’s okay to start small. The Finer Details of This Episode: How going on other people’s podcasts taught Nicole that being a guest is an incredibly effective method for building your brand. Some of the barriers you should prepare for if you aim to guest on other shows. Nicole gives us the lowdown on her upcoming ebook that will help readers tailor the best possible pitch for their podcasts. Figuring out what other hosts want so you know what kind of value you can provide by guesting. Why you need to stop “cold-pitching” podcasts to other hosts. The reason you should start off guesting on smaller shows than go for a big one on your first try. Nicole helps you figure out which of her programs is best for your goals. Her parting advice for what you should and should NOT do when looking to grow your podcast influence. Quotes: “When you wow and impress and do good by somebody, they are gonna hand-deliver you to other people who can help you too.” “Just because you want to be on a show, doesn’t mean it’s gonna be easy—but it can be done.” “Pay attention to how the host is already demonstrating that they want to receive a potential ‘great fit’ guest.” “Downloads are only one aspect.” “If we’re not getting you an ROI, I don’t want your money.” “If you aren’t getting the ‘yes’ from the host, then something’s wrong.” “Prove your process, prove your thesis, then come back and take the course.” Guest Links: Nicole’s homepage - https://thenicoleholland.com/ Enrol in Nicole’s FREE Get That Yes program - http://brandonbrands.com/nicoleholland  Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

It's our 80th episode and this week we talk about surviving entrepreneurship. There are a lot of challenges when you go out on your own and try to build your own business. This dives into some of the keys to getting through all the mental hurdles you have to jump in your first year of business. We highlight some of thoughts from Travis Chappell from a previous show (episode #005) about keeping the promises we make to ourselves, trusting the process, investing in your ideas, and pushing through the hard times, even when you are the only one who cares about your idea. There's true freedom in commitment. Only when you release yourself to the process and push through the hard times, can you reap the rewards of your hard work. www.brandsonbrandsonbrands.com