Level Up Your LinkedIn With Brian Schulman | BBB 083

Brian Schulman is the founder of Voice Your Vibe: part consulting firm for those looking to livestream on LinkedIn, part livestream itself. Dubbed the “godfather of LinkedIn video,” Brian was one of the first people to go live with video on LinkedIn. He actually took up previous guest Goldie Chan’s (episode 075) challenge to go live, and now he’s a top voice and top video creator on LinkedIn—not to mention one of Forbes’ featured entrepreneurs.

In this episode, Brian discusses LinkedIn’s advantages as a streaming platform, reveals his personal challenges growing up, and explains how LinkedIn users can network with each other in person.

The Finer Details of This Episode:

• The reason Brian sees the relatively small number of people streaming from LinkedIn as an advantage.
• What about LinkedIn stood out to Brian compared to so many other streaming platforms?
• The one thing Brian says people need to understand before bringing their material to LinkedIn.
• What initially held him back from taking on Goldie Chan’s challenge—and how he pushed through in the end.
• What it was like growing up and how he found strength in self-knowledge.
• What people fundamentally misunderstand about building relationships through LinkedIn.
• An overview of just some of the courses Brian offers through LinkedIn.
• How does Brian make himself comfortable in front of the camera?
• What is a LinkedIn Local and why you should consider going to the nearest one.

Quotes:

“It is the most organic opportunity to take advantage of.”

“I didn’t come to LinkedIn to do business—I came to LinkedIn to achieve my Why.”

“I want to tell a good story because everyone loves a good story.”

“It’s supposed to be terrible: it’s your first video!”

“It’s not rocket science; it’s being human first.”

“I’ve spent thousands of hours learning how to just get comfortable being uncomfortable.”

“I found a voice I never knew I had.”

Guest Links: THIS… Is LinkedIn Video - https://www.linkedin.com/pulse/linkedin-video-brian-schulman/

Voice Your Vibe - https://linkedinmasterclass.thinkific.com/

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