The Personal Branding Podcast - Brands On Brands

Today's guest is someone I have really wanted to talk to for a while, and we’re going to be talking about fandom together. His name is David Meerman Scott, and he's got a book that recently came out called Fanocracy. David is internationally acclaimed marketing and sales strategist, author, and keynote speaker. Now he's here talking about how fandoms can be built into the community, into the fabric of your business so that you can figure out how to connect better with your customers, build your stronger brands and businesses, and move them forward.  HIGHLIGHTS: Discover why people want to connect with your brand Learn how to create a human connection Find out how your passions support your fans QUOTES: "I believe that the pendulum has swung too far in the direction of superficial online communications at a time when we're just so eager for true human connection." "We all have ways that we relate to the things that we're a fan of. As fans, we feel ownership over the things that we're a fan of." "The idea of breaking down barriers is how can you let people into your inner sanctum? How can you give them a peek at something that they're not normally able to see?"   CONNECT WITH DAVID www.davidmeermanscott.com Twitter Instagram RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I get to talk with Chris Krimitsos about event marketing and how to build great communities. Chris holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His best-selling book, Start Ugly, is the go-to guide for those who are beginning their creative journey. When the experts need to understand how the on-demand audio space will continue to evolve, they contact Chris. HIGHLIGHTS: Find out how to start building a great community Learn how to find speakers for your events Discover how Chris build a network from scratch QUOTES: "Excitement is probably the number one ingredient outside of all the fundamentals." "You can't just create a group and say, 'Show up to see how great I am.'" "The mark of a great presentation is that people don't leave right away." CONNECT WITH CHRIS chriskrimitsos.com Instagram Facebook Twitter Podfest Start Ugly RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Today we talk about ROI with Andrew Cordle and about how he built his personal brand, the power of perception and brand experiences, and the value of investing in yourself. Andrew is a great teacher and speaker and is an accomplished entrepreneur and investor. His company, Money Is, dedicates itself to bringing financial and investing literacy to everyone.  He invested so much into his personal brand and shares with us today about where he started seeing his ROI. HIGHLIGHTS: Find out how to see ROI for personal branding Understand the importance of creating a feeling Learn Andrew's secret to his success QUOTES: "What they can never understand is it wasn't what I was saying. It was the emotional feeling that I had created in my rooms." "I was spending my money on my brand. They were building this massive company. What they didn't have was a brand and they needed it. They needed that piece. They didn't understand it. I was able to partner with a billion-dollar empire with no money in my pocket because I had invested in a brand." "As an entrepreneur understanding the long play, invest in the brand. That has always paid off for me." CONNECT WITH ANDREW andrewcordle.com Facebook Twitter Instagram RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I talk with Vincent Pugliese about lifestyle freedom. Vincent has been a professional photographer for more than twenty-three years and an international award-winning sports and documentary photographer. When he’s not with his family or shooting, Vincent also coaches freelancers on how to live a life of financial, time, and life freedom. He teaches those looking for time and money freedom through mastermind groups, The Freelance Tribe membership community, and through one-on-one coaching. HIGHLIGHTS: Discover Vincent's personal journey Understand the importance of lifestyle freedom Find out some secrets to generosity QUOTES: "What are you interested in? And what do people ask you about? You hear this a lot, what is something you would do for free?" "If there's anything that I would have wished I would have learned earlier, it would have been if I can develop and maintain and cultivate a network of people around me, doors open up from that." "The best advice I've ever gotten was tough, generous advice." CONNECT WITH VINCENT totallifefreedom.com Podcast Facebook RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

This week we're talking about your personal branding trends for 2022, the year of remote work. What should you expect in the personal branding space? What I'd like to say is we should expect more people. Let's welcome more people into this personal branding universe. I'm calling it the year of remote work.  Why is that? Given our past trajectory in the past two years, what we are seeing is more and more people working remotely. HIGHLIGHTS: Discover why remote work has continued to expand Find out how this trend affects your lifestyle Understand the importance of personal branding and remote work QUOTES: "There are more people now that have realized that remote work will unlock the opportunity for more mobility." "You've seen companies that are having more and more trouble finding the staff they need to complete their work. What they have to do is be more flexible. They have to give people opportunities to work remotely." "People are still looking for connection, but they're finding it virtually."    RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I’m excited to welcome our guest Gloria Chou to the show. We get to talk about getting started with PR, how to reach out and get noticed, and we’ll dive into personal branding as well. Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized by earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them.  HIGHLIGHTS: Find out why PR is important for your personal brand Discover the best method for cold calls or emails Learn why follow-up is so critical for success QUOTES: "In the saturated market, we need more than just eyeballs." "I think for us as consumers, we're more discerning than ever. We don't just buy something because of its value proposition. We want to know about the founder's story. We want to know if we're aligned in our mission and values." "Throughout years of cold calling and cold emailing, I started to pick up on patterns on when the pitch would be actually opened or actually responded to." CONNECT WITH GLORIA www.gloriachoupr.com Gloria's Free Resource Podcast: Small Business PR Instagram: @gloriachoupr www.gloriachoupr.com/masterclass RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

In this week's episode, I get to talk about creative independence with Jay Clouse. Jay is the creator of Freelancing School, which provides the training and community to help people make a living freelancing. With three courses, coaching, and community support, Freelancing School has the tools to help creatives thrive as business owners. He is also the founder of Unreal Collective, a community for founders, freelancers, and creators. HIGHLIGHTS: Understand the difference between creative and financial independence Learn why Jay is so consistent with deadlines Find out how to avoid frustration in your progress QUOTES: "It's easy for us to conclude some of the things that we need to do to get there. While it seems intuitive, it can also feel overwhelming. Where I see a lot of people struggle is they just don't get started." "If you tell yourself or other people that you're going to do a thing, and then you don't do it, you begin to build distrust with yourself, like your word doesn't mean anything to you." "Having these routines and rituals...removes so much existential questioning of, 'What should I do?' " CONNECT WITH JAY www.jayclouse.com https://freelancing.school/ www.Tweet100.com RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe just released a new book in October called "Thursday Is The New Friday", which examines a four-day workweek and its benefits. His podcast is one of the top 50 podcasts worldwide. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the Practice Of The Practice Podcast. HIGHLIGHTS: Understand why the 40-hour workweek was important at the time Learn how Joe used the 4-day work week for his own time management Be inspired to evolve beyond the status quo! QUOTES: "We have an opening right now for a handful of years to say, 'How do we want to reinvent society? How do we help ourselves to be the most creative, the most productive to address these future challenges?'" "The average person thinks that the more they work, the more they're going to get done. Unfortunately, the research just doesn't support that. There's a diminishing return at a certain point."  "Why would we spend that extra time at work instead of investing in our communities, investing in our children, doing fun things, and having a higher economic return for all of that?" CONNECT WITH JOE joesanok.com practiceofthepractice.com Twitter LinkedIn RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I'm excited to talk to Lindsay Doztlaf about how to build a coaching reputation. She is the owner and founder of the Coaching Masters mastermind, the host of the podcast, Mastering Coaching, which is how I found her, and she is a coach of coaches. Lindsay is here to discuss everything from how she built her personal brand, how she thinks about getting out there, and how she found her first few clients, as well as her thoughts on building your reputation, identity, and your message. HIGHLIGHTS: Why Lindsay thinks relationships are critical for reputation How she finds places to network What pitfalls to avoid when starting your coaching business QUOTES: "It's like the very first step for me was identifying as a life coach and just being able to tell people that that's what I did." "I didn't look specifically for entrepreneur groups or marketing groups, things like that. I was just going to meet other business people to talk about my business." "What I teach is, “But don't forget to also be a really good coach” because that helps with all of it. If you know, “My clients get results. I am really good at what I do,” it's going to affect everything. " CONNECT WITH LINDSAY Website Instagram Facebook RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

This week, we're talking about the three mistakes to avoid when growing your podcast. I have taken a look at what the best brands in the world do when creating content, what YouTubers are doing when they are growing their shows, what Bloggers are doing when they are growing their blogs, and all content creators out there. These are lessons that they've been implementing in their businesses and in their content that podcasters could learn from now. HIGHLIGHTS: Learn how using the wrong words is keeping you from getting discovered. Understand why planned content ideas are better than random content. Hear why focusing on just one channel is holding you back. QUOTES: "This all works together as an ecosystem. The podcast is not your one marketing channel, it is your creation hub." "You have to find your niche in terms of keywords and try to show up in the search for those things." RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!