Scale Up With Nick Bradley

Triple the insights this week, as Nick is joined by not one, but two guests, Roy Whitten and Scott Roy, co-founders of the Whitten & Roy Partnership, a sales consulting firm dedicated to transforming sales, management and leadership by prompting shifts in mindset, ability, and the power to change one’s own behaviour. Scott And Roy join the show their new book, 'Decision Intelligence Selling', and its underlying formula of Results = Attitude + Competence + Execution. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS The general consensus seems to be that selling involves the dark art of simply talking someone else into buying something. This tends to be because most people spend their lives in a fear state, and see anyone intrusive as a threat in some way. Sales people seem to stop listening after they hear the first need of the client. It is imperative that we listen on to understand the subtext beneath, and to identify the real need. The definition of influence is not you trying to convince someone that they should do something. It's about convincing someone about what you believe in, and taking them along for the ride The art of selling has nothing to do with spreadsheets. True selling is a conversation. It's the process by which we create a narrative that people want to be a part of. Our task as a sales manager is not to create the right selling environment for our sales people. It's about turning those people into sellers who can travers any environment. BEST MOMENTS 'That's a hundred million dollar idea if you can execute it' 'The one question that fish never ask each other is "Where is the water?"' 'The key thing in transformative learning is that the good stuff is always simple' 'Attitude actually has dimension. You can see it and you know what to do with it' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks     Whitten & Roy Partnership - https://www.wrpartnership.com Scott Roy LinkedIn - https://www.linkedin.com/in/scottaroy/ Roy Whitten LinkedIn - https://www.linkedin.com/in/roywhitten/ Decision Intelligence Selling by Roy Whitten and Scott Roy (Amazon) ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Putting your time to its best use is all about leverage, and there's no better way of doing it than to employ the use of Virtual Assistants (VAs) in order to make the most of your life and your income. In this week's '15 Minutes To Action' show, Nick tells you all about how to make the best use of this incredible resource. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Leveraging the skills of other people gives you a super-power of sorts, and the costs aren't as prohibitive as you think. Remember that you are investing in making your output as streamlined and efficient as possible. Be really clear on why you need to hire a virtual assistant. Ascertain if this really will save you time and money. Think about the impact this will have on your business. Over the course of a week, take notes on the tasks you're doing, and how long they're taking you to complete. You may be surprised at how much of your time is taken up by tasks that can be easily handed off. There are parts of the world in which the costs of living are significantly lower than in the Western world. This means that you can find VAs at a much more affordable rate. BEST MOMENTS 'I adore systems and processes and the ability to be able to leverage certain tasks' 'Seeing the opportunities is massive. That's what you need to scale' 'Time is more valuable than money!' 'If you don't think you can afford a VA, then you're not thinking with enough resourcefulness' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks     Resource Worldwide - https://resourceworldwide.co.uk ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this week's very special show, Nick talks to the legendary Jay Abraham, the American business executive, conference speaker, and author. Jay is best known for his work in developing strategies for direct response marketing in the 1970s. In 2000, Forbes listed him as one of the top five executive coaches in the US. He is the founder and CEO of the Abraham Group, and widely considered to be one of the greatest marketing minds in history. As well as his incredible story and insights, Jay discusses the details of his latest innovation, Exponential Growth, a programme designed to compound different things together in order to create certainty around the result you hope to obtain. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Universal principles are just that. If they're truly universal then they only require modification in small ways, and infrequently. Tying our understanding to these core principles gives us strength. It is entirely possible to be "successfully stuck" by accepting a growth rate or profit level that may seem suitable for your industry, when in fact your efforts should produce a lot more when compared to the business world as a whole. Leadership is not singular. Everyone in the business is a leader or a follower in a very dynamic way. We are students or teachers all at once, even those in a higher place in the hierarchy. Business, scale and growth are a matter of geometry, but the great minds are the ones who realise that there is geometry on top of geometry. There are always levels that can be explored and exploited beneath the surface. BEST MOMENTS  'I became the one-eyed man in the land of the blind' 'You have the ability as an entrepreneur to work on the geometry of your business' 'You're constantly growing not just yourself but all your people' 'It gives you a better context of understanding the psyche and the workings of your target audience's mind' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks     Jay Abraham - https://www.abraham.com Jay Abraham Twitter - https://twitter.com/RealJayAbraham Jay Abraham LinkedIn - https://www.linkedin.com/in/jayabrahamofficial/ Getting Everything You Can Out Of What You've Got by Jay Abraham (Amazon) ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this week's '15 Minutes To Action' episode, Nick talks about the ways in which you can use referrals in a strategic way, in order to drive your business, grow your customer and client base, and build revenue. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Asking for referrals can seem awkward, and even needy, but you need to alter your mindset on this. If you're providing quality, then asking for referrals shouldn't seem like a reach. Be clear with your clients up front about the fact that you gain new business through referrals, and ask them to spread the word if the service you provide is making them happy. Deliver on your promises. You can't expect referrals if you don't do great work. Amaze and delight your customers by going beyond. Look for ways to rewards your customers for sending referrals to you. This can be as simple as taking time out to thank someone, or it might involve some form of share deal. BEST MOMENTS 'If you don't do this, then you're missing an opportunity' 'You're giving them the permission to share that with others' 'Think of it as an affirmation. You now need to do something amazing!' 'Don't be scared of this stuff'  VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks   ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Nick talks to Craig Lemasters, CEO of GXG, a management consultancy dedicated to solving traditional consulting’s execution problem by curating intentional, focused conversations with expert operators who share the advantage of their knowledge and experience. Craig's message is simple - to help senior leaders get unstuck on tough challenges. It's a problem affecting many businesses on the way to scale-up, and in this week's show, Craig gives you some practical advice on how to get unstuck! Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Being "stuck" is the feeling of being overwhelmed and stressed, usually as a result of your businesses decline in growth. This leads to a lack of ideas and inspiration, which in turn leads to a plateau effect. Profitable growth has a remarkably healing effect upon any area of business that is in decline. Even conversation that tend toward the negative can be assuaged by the empowerment that comes through profitability. Those who begin businesses are usually reluctant to bring new people aboard for fear of diluting their original vision. But this is a sure-fire way to hit that plateau. We must surround ourselves with new people, new insights and new perspectives. We must have the humility to recognise that there are people out there who know more than we do. It is our responsibility as leaders to harness their knowledge and guidance, and learn. BEST MOMENTS 'Profitable growth tended to heal all the other things we argued about in companies' 'Scale up is the ability to spot talent and capability and build teams, and it's the ability to work with structure and process' 'Confidence is one of the missing words in the leadership formula' 'If you go back to the history of education, it's always been a wise person teaching a less wise person' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks   Craig Lemasters - https://craiglemasters.com Craig Lemasters LinkedIn - https://www.linkedin.com/in/craig-lemasters-72507321/ ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this week's '15 Minutes To Action' show, Nick talks you through the ways in which you can energise your speaking, and give a TedX-calibre presentation when you need to! Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Facing your fears down is the first step in improving in areas that might seem terrifying. Speaking is an art, and it requires a leap of faith, followed by practice. Narratives engage us on a primal level. Since the beginning of time, man has communicated ideas through storytelling. It's a case of developing your own style and finding the story at the core of your message. You have a limited time to get any message across. Use that time wisely, concisely, and utilise emotional connection when you can. Make sure you're passionate about what you're talking about. If you find it valuable, then other people will pick up on that. BEST MOMENTS 'I was once terrible at speaking!' 'Because I faced my fear in that way, I ended up getting significantly better' 'You have to have an ability to tell a story' 'It's not really about being perfect. The best people who present are the ones who show the most passion'  VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

Joining Nick on the show today is legendary entrepreneur, Martin Babinec, the man responsible for TriNet, about the concept of communities among businesses, and why and how sectors seem to come together in certain places in the world. Martin also discusses the importance of the role and responsibility that comes with doing well in business, and why it's crucial for those who lead to give back to the communities we create. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS An idea is never quite enough. We need to find the customer to whom that idea fits best. It's far better to appeal to a smaller base for whom your idea fits well, than to dilute that idea in the hopes of reaching more people. People assume that communities such as Silicon Valley are the best place to begin a start-up because of the money available there. In actual fact, start-ups do well there because of the culture. Leaders plant their flag in the sand, sometimes in unknown or untapped places. People follow these ideas and leaders, and the more that follow, the larger these communities become. This phenomenon is known as a "magnet city" All relationships, personal or business, begin with shared creative collision or referral by trusted source. When seeking to build a community, we must tap into these primal requirements. BEST MOMENTS  'I started to learn how to get relationships built that would lead me to those customers' 'Entrepreneurs who are successful give back to that next generation' 'They sit on the sidelines because they don't know how to help. They don't know how to plug in' 'Get the right people into the room' 'Culture is easier to influence in a smaller environment' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks   Martin Babinec - https://babinec.com Martin Babinec LinkedIn - https://www.linkedin.com/in/martinbabinec/ ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this week's edition of '15 Minutes To Action', Nick talks about the true meaning of private equity, and how it can help you recognise exactly what it is, and why it's important to understand it when it comes to your scale-up plans. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Private equity is a concept that sits within the financial landscape, known primarily as the private markets. It tends to be more complex than common banking. It is a form of financing where money is invested into a company in exchange for an ownership stake. Depending on where in the landscape your business operates, will depend on the private equity investment companies available to you. Each handles a specific sector. Instead of simply building a company and selling it, part of the strategy should be to make yourself known to reputable private equity firms. They key element in all areas of PE, is to ensure that there is growth potential. Whatever happens, the business must be undervalued in terms of what can happen when strategic growth and investment is applied. BEST MOMENTS 'Private equity in that whole world has been changing considerably with the onset of digital' 'The more you build your brand in that investment space, the more powerful it is when that time comes' 'Private equity is a key part of the end stage of scale-up' 'Have the intent to sell your business to private equity at some point' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

We often hear about the power of our network and the value it can bring, but how true really is this? It doesn't matter which stage of your business journey you're at right now, your network can help you, whether you're in start-up phase, scale-up, or exit mode. In this week's show, Nick talks to networking guru, and founder of Switch Events, Sid Vaidya, who explains the best ways to kick-start your business relationships, the importance of follow-up, why networking is a two-way street, and why your network really is your net worth in every stage of your business life. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  Building the right types of connections is fundamental to the type of person you wish to become. With this in mind, the power of networking has never been more important. Your network shapes and defines your outcome. Networking is a skill-set that you must develop. A network is a conversation that provides value for each participant. It's not just about what you can get out of someone. Fine tune your introduction and how you present yourself to someone. Tailor your opening elevator pitch to the event or meeting that you're attending. Make yourself as relevant as possible in the least amount of time. Following up is a bespoke process. The most important thing is to secure the meeting. From then, we can ensure we're using a more preferred method of communication, but get that meeting set in stone and take it from there. BEST MOMENTS 'I know how to build good communities and good connections. At the end of the day, that's what networking is' 'Show me your friends and I'll show you your future' 'Take it to the next level. Talk to them about what their story is. Understand what their passions are' 'Following up is your way to making sure that person remembers you' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks Switch Events Facebook - https://www.facebook.com/switchevents1/ Network With Sid - https://www.networkwithsid.com Sid Vaidya LInkedIn - https://www.linkedin.com/in/sidvee/ C3 Chat Show Podcast - https://podcasts.apple.com/us/podcast/c3-chat-show/id1476899388 ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this week’s edition of ’15 Minutes To Action’, Nick talks through the sometimes mystifying subject of how to best buy and sell a business. it’s a question he’s asked often, and so in this show, Nick shares with you the six insights that have taken him to the top of his game over the past fifteen years. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS In the world of business acquisition there are currently two dynamics:  Business owners who have been successful over the past decades, but who are reluctant to commit to another period of having to provide strength and growth. Businesses who are looking at acquisition in a much more focussed and strategic way, and who see the value in quickly scaling through acquiring a client base. If you’re selling a business, you need to make sure your areas of due diligence are working well, and if you’re buying you need to make sure there are no skeletons in the closet that will decrease potential value. Make sure you use your data in a very powerful way. Consider systems and metrics early, as you’ll be surprised later on, by how difficult it is to work without it when you need it. Keep records, implement systems and keep on top of it. You must manage the way in which you influence and negotiate all the way through a sales process. It’s case of framing. Remember that a deal isn’t done until the agreements have been finalised. The really hard work comes in the validation process. BEST MOMENTS ’The world we know is not going to back to the way it was’ ‘Pace and scale are important’ ‘Have the discipline and the metrics lined up!’ ‘You’ve got to be strong. You’ve got to be able to stay true to what you’ve created'  VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/