Scale Up With Nick Bradley

It's '15 Minutes To Action' time, and this week, Nick talks about the importance of perspective when it comes to your marketing strategy, and how to activate the marketing mechanism that will serve your customers in the ideal way. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS When planning our marketing tactics and strategies, you need to take a wide view of the business itself - to gain a far broader perspective about who you are and where you are. The whole reason that your business exists - its purpose for being - is that you're solving a problem for someone. You are taking someone from their current state to their desired state. The marketing mechanism is the vehicle by which you take your customer or client from their current state, to the state in which they desire to be. The "unspoken mechanism" is when there is nothing unique about your product or service, but no one is talking about it. BEST MOMENTS 'You've got to be able to see the landscape so that you can make better decisions' 'Your solution between those two dimensions is what's going to make the difference between you being successful or not' 'The marketing mechanism is what creates the differentiation for your business' 'What is your special sauce?' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks          ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

This week sees a new edition of 'Chat With Titans', where Nick talks to Frank McKinney, a real estate artist, seven-time international best-selling author, philanthro-capitalist, actor, speaker, and a man who describes himself as a "modern-day renaissance man". Frank joins Nick to discuss his formula for success, his incredible humanitarian projects around the world, and how he became one of the world's most successful real-estate investors. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS The route to wealth and financial freedom, is more often than not built upon real estate and property investment. It's always worth educating yourself as best you can in this area, so as to maximise your strategical toolbox. Sometimes the best way to build your reputation is to sacrifice the bottom line so as to show the world that you care about quality. When we build a successful personal brand, people become far more invested in the story as it plays out, and will actively seek out the next chapters. Success begins with mind-set. We can't hope to achieve financial freedom if we doubt ourselves. Get the mind right and the money follows. BEST MOMENTS 'I sacrificed bottom line for reputation' 'Get the mind right and the money will follow' 'It has to be about success in the business of life' 'It's about more than scaling up your business. It's about scaling up your life' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks          Frank McKinney - https://www.frank-mckinney.com ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this week’s ’15 Minutes To Action’, Nick talks you through one of the most crucial, but misunderstood parts of the sales process – closing – and the four techniques that'll help you to make sure you’re closing more effectively. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS If you spend time at the front end of your business – the marketing, trust and branding end – and you do that at scale, you’ll never have any trouble hitting the numbers. Sales is the lifeblood of business, but you must look at the entire experience from end-to-end. By studying the needs of the customer, we can present the idealised solution to their needs. A useful technique is to focus not upon the sale itself, but the benefits of what comes after the sale by supplying options centred around the post-sale process. BEST MOMENTS ‘There isn’t a day that goes by where I’m not pitching something or selling something’ ‘You’re getting people to know, like and trust your business, brand and service’ ‘They do their homework, which unlocks the ability to present great solutions’ ‘You’re getting their brain to think logically about what the next step is going to be’ VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks          ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

This week, Nick talks to Raul Hernandez Ochoa, the author of ‘Productive Profits, about the ways in which we can “productize” our services, the smarter ways to consider automation, and how best to implement systems and processes in order to scale more effectively.. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Coming up with ideas is important at the start. It is equally important to build in systems as soon as possible. We need to ask, once habits have been established, what are the operating KPIs that matter to your business in order to move forward. A habit it something you do yourself, something done by your team, or something a machine does. We need to be continually evolving by looking at the way we lead, empower, enable and motivate teams to work autonomously. BEST MOMENTS ‘It’s looking at the creative pieces and the analytical pieces’ ‘Is there a signature way of doing this?’ ‘These are the little tiny things that add the magic’ ‘It’s the connection back to the connection that was made’  VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks          Raul Hernandez Ochoa LinkedIn - https://www.linkedin.com/in/dogoodwork ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this week's '15 Minutes To Action' episode, Nick talks about acquisition entrepreneurship - what it means, how it works, and why this might be a strategy you need to consider on your scale-up journey. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS To make real money in business, you don't do it by running a business. You make it by selling a business. This is a capital event. Many thing that the entrepreneur journey runs from start-up to exit. But this is certainly the long way round. Start-up is not always necessary, and there is far less risk involved when you acquire and sell a business that already works. One in ten new businesses actually succeed. Only 1% of start-ups ever make it through to gaining the funding they require. Building a scaling a business that has a customer base and a product that sells, is far easier than beginning at year dot. Acquiring removes uncertainty. BEST MOMENTS 'I used to think back then that business growth was about marketing and sales' 'Building freedom, wealth and impact through business acquisition is a much more powerful and lucrative approach' 'It's a life-changing moment for any business owner' 'The path is littered with the wreckage of failed start-ups' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks          ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

This week, Nick's 'Entrepreneur In Focus' is Sergio Tigera, the host of the incredible podcast, Gamechangers LIVE - and an executive coach and leadership development consultant, who joins Nick to discuss the importance of a good work/life balance, how to break through limiting beliefs, and how to look at results in a far more practical way. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS The corporate life is certainly an attractive one and offers many benefits. This can be why so many get caught up in it, and find it difficult to strike out on their own. There comes a point in many careers, where the job can be done almost blindfolded. When we reach this point, we need to decide if our time can be used in more precious ways. We create true, positive, impactful change, by creating opportunities and change for others. The act of serving others is where true fulfilment lies. Playing in your comfort zone is comfortable. Stepping outside is like putting tension on a rubber band. You can feel pressure. But you'll never conquer your fear if you allow yourself to be subservient to it. BEST MOMENTS 'For 14 years I had the golden handcuffs on' 'I knew that I wasn't fulfilling my purpose' 'Impacting people's lives - that's where the passion is' 'We can't keep ourselves trapped by fear' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks          Sergio Tigera LinkedIn - https://www.linkedin.com/in/sergiotigera Gamechangers LIVE - https://www.gamechangerslive.co ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this week's '15 Minutes TO Action', Nick discusses a popular topic among the Scale Up Your Business community - should we be seeking external investment in order to scale, or should we use bootstrapping to get there? Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  Fundraising is the art of going out into the world of investors and raising capital in order to fund the scale-up ambitions you have. Bootstrapping is where you invest your own capital, or use funds from your founding team, or the profits from the business itself, in order to drive growth ambitions. Businesses have different cycles of growth, and so the need vary from time to time. It's not just the domain of start-up. We must ask ourselves if external investment is actually What will these funds actually do for your business? Can you survive and thrive without them? BEST MOMENTS 'Some businesses need a lot of capital to get off the ground' 'You're effectively giving up equity...' 'Do you really need to go after external investment?' 'You need to be clear right from the outset about what your exit strategy is' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks          ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

This week, Nick talks to Kara Goldin, the founder and CEO of Hint Water, one of the most popular soft drink manufacturers in the world. Kara joins Nick to discuss her business career, and also the central theme of her book, 'Undaunted: Overcoming Doubts and Doubters'. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Never underestimate the power of a brand. All it takes is for you to be associated with a name that's recognisable, and your status is instantly invigorated by that. The best results are the ones you gain from steeping outside of your comfort zone. Embarking into the unknown magnifies and multiplies your potential returns. Entrepreneurs are not enchanted creatures. They are simply the result of a series of circumstances that have emboldened them, or spurred them on to want to do better. The world is never changed by people who doubt. The world is altered for the better by people who dare to believe that the impossible can be overcome. BEST MOMENT 'Brands matter!' 'You have to be okay with going into the unknown' 'There's so many things in here that are going to let people know that it's okay - particularly for entrepreneurs' 'If you believe that the dots connect, then this is all part of the learning' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks          Kara Goldin LinkedIn - https://www.linkedin.com/in/karagoldin/ Undaunted by Kara Goldin (Amazon) The Kara Goldin Show - https://podcasts.apple.com/gb/podcast/the-kara-goldin-show/id1327208777 ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

To kick this week off, Nick is here with '15 Minutes To Action', in which he talks about why "Growth Precision" might be the concept you've been searching for when it comes to your own growth/scale plans. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Business growth is the outcome that everyone wants for their business. Growth is the lifeblood of business. Anyone can find a strategy that drives growth for a certain period of time, but it suddenly arrest and plateau, and we don't always know why. Growth precision is about having something absolutely predictable. You know what the actions are that drives growth, and can repeat them for similar outcomes. If you have growth that's erratic, you don't have growth precision. Consider your unique and remarkable value proposition. BEST MOMENTS  'If you're not growing, you're dying' 'What you really want is sustainable growth. Predictable growth' 'Businesses on the scale-up journey are demonstrating the more precise, predictable growth method' 'What you are driving is that level of predictability'  VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks          ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/

In this edition of 'Chat With Titans', Nick talks to David Meltzer, the Co-founder of Sports 1 Marketing and former CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. David joins the show to talk about his mission in life - to empower over a billion people to be happy - and the incredible journey of his life so far. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS People use money to buy their way into happiness, sometimes by purchasing things they don't even need. Ironically, they soon discover that all the money in the world can't get you there. The mindset that takes up upwards is the one that sees pain as an opportunity for growth and learning. A true friend is one that tells us "no". We need to be challenged by those who care about us. Without this, we cannot hope to be the best version of ourselves. The world is not filled with people out to stop you from achieving your goals. We need to see others as fellow travellers on life's road, and not as enemies to be defeated. BEST MOMENTS 'My journey is from a world of not enough' 'Everything happens for a reason' 'Pain is an indicator of a lesson to learn' 'You can lie to me, but don't lie to yourself' VALUABLE RESOURCES Scale Up Your Business – scaleup.vip/podcast Join the free Scale Up Your Business community: scaleup.vip/community Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks          David Meltzer - https://dmeltzer.com David Meltzer Instagram - https://www.instagram.com/davidmeltzer/?hl=en ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/