The Bottom Line

In today's episode of The Bottom Line, Sevan is joined by Craig Sanford from Sierra Legal. After spending 19 years at a major law firm, Craig made the bold move to establish his own boutique legal practice with a unique remote-first model long before COVID-19 made it commonplace. In this episode, you'll hear Craig's insights into preparing a business for sale from a legal perspective, how Sierra Legal operates differently from traditional law firms by avoiding personal budgets for lawyers, and fascinating stories from Craig's extensive M&A experience - including how his team completed a $100 million transaction in just one week.   Resources and links: Sierra Legal website Craig Sanford on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

You’ll find a lot of newly minted millionaires on social media bragging about their new Lamborghinis and how business success is as easy as wanting it badly enough. By contrast, it feels like every other week we’re seeing news stories about major Australian businesses entering administration, liquidation, or otherwise struggling in the current economic climate. So what’s the difference between a business that succeeds and one that fails? In this episode, Sevan and David discuss the biggest reasons businesses fail. They debunk the unrealistic perceptions of business success perpetuated by social media algorithms and explain why a solid business plan, proper financial knowledge, and strategic partnerships are essential.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Eyob Yesus is the Chief Events Officer at Icon Corporate Events. Icon Corporate Events is a corporate event management firm with many years of experience planning and executing everything from conferences and exhibitions to galas and Christmas functions. In this episode, Eyob digs into different kinds of corporate events, their benefits, and how they tie into a larger marketing or branding strategy. He highlights the importance of running events with purpose and post-event activities before emphasising the need for face-to-face interactions in building communities and brand engagement in an increasingly online world.   Resources and links: Icon Corporate Events website Eyob Yesus on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

David Campbell is a Partner at Brand Rebellion. Brand Rebellion is a brand and workforce consultancy firm dedicated to helping organisations empower their workforce and enhance their brand. In this episode, David discusses why he and his wife founded Brand Rebellion and the lessons they’ve learnt along the way. He expands on the importance of employee engagement, continuous learning, and tailing business strategies for the individual. He also shares practical tips for fostering a positive workplace culture and enhancing productivity.   Resources and links: Brand Rebellion website David Campbell on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

In today’s episode, Sevan takes a seat in the guest chair as he is interviewed by David Posterino, co-host of The Bottom Line and director of AS Wealth Advisors. Sevan Tuna is the Managing Director at Alexander Spencer and host of The Bottom Line. Sevan shares his journey. He highlights the importance of mentorship and growth opportunities for all team members and how his strategic initiatives led to Alexander Spencer joining the ranks of Australia's top 100 accounting firms.   Resources and links: Sevan Tuna on LinkedIn Sevan Tuna on X   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Peter Craig is the Managing Director at ODC Design. ODC designs and constructs innovative, modern offices for businesses. Peter and the ODC team helped to execute the new offices for Sevan and the Alexander Spencer team. In this episode, Peter explains how office design has evolved over the past three decades and the important considerations business owners must consider when refurbishing an office. He also shares the one item he vetoed from Sevan’s office wishlist.   Resources and links: ODC Design website Peter Craig on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

David Posterino is the Managing Director at AS Wealth Advisors. AS Wealth Advisors provides personalised strategic financial guidance and wealth management advice. In this episode, David shares his journey from accounting to financial advising. He explains the benefits of having strong insurance policies and the essential nature of understanding client goals to help them reach their financial targets.   Resources and links: AS Wealth Advisors website David Posterino on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Frederic Joye is a Managing Partner at Arcanys Ventures. Arcanys Ventures offers investment to innovative and ambitious entrepreneurs to help them achieve their vision in the late-seed and series A stages of tech start-ups. In this episode, Frederic outlines how Arcanys Ventures created a unique investment model that combines talent provision with equity participation. He also provides valuable insights into tech start-up valuations, the importance of effective founders, and the challenges of raising money in the current economic climate.   Resources and links: Arcanys Ventures website Frederic Joye on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Dee Madigan is the Executive Creative Director at Campaign Edge. Campaign Edge is a full-service creative advertising agency. In this episode, Dee offers her insights on building strong brands, engaging audiences, and adapting to the evolving digital landscape. She emphasises the importance of creativity and discusses how understanding your brand and what you bring to the table enables you to execute a successful marketing campaign and build an emotional connection with potential customers.   Resources and links: Campaign Edge website Dee Madigan on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn   This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Robert Nisi is the Director and Co-founder of Astute Theory. Astute Theory aims to help businesses navigate the digital landscape by providing a unique cloud-based enterprise management system and digital implementation strategies. In this episode, Robert shares how businesses can leverage AI and customised software to improve efficiency and gain an edge over competitors. He addresses the challenges of adopting new technology and the benefits of gamification before he shares his advice for businesses looking to innovate and thrive in a rapidly evolving digital landscape.   Resources and links: Astute Theory website Venture Startup Club website Robert Nisi on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.