Eyob Yesus is the Chief Events Officer at Icon Corporate Events. Icon Corporate Events is a corporate event management firm with many years of experience planning and executing everything from conferences and exhibitions to galas and Christmas functions.

In this episode, Eyob digs into different kinds of corporate events, their benefits, and how they tie into a larger marketing or branding strategy. He highlights the importance of running events with purpose and post-event activities before emphasising the need for face-to-face interactions in building communities and brand engagement in an increasingly online world.

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This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Work hard, play hard: The strategic power of a corporate event