

Software People Stories
PM Power Consulting
Stories of what worked and sometimes what did not, in the course of discovering, designing, developing and delivering software based solutions – as shared by practitioners who went through these situations.
Episodes
Mentioned books

Sep 9, 2023 • 25min
Becoming a consultant with Dan Balcauski
In this episode, my co-host Gayatri continues her conversation with Dan Balcauski, founder and chief pricing officer at product tranquility, a company that helps high-volume B2B SaaS CEOs define pricing and packaging for new productsGayatri asked him what challenges he faced when he became a consultantDan sharesHow he did a solo backpacking around the world and the transformational experiences he gotHow he had to talk himself away from self-talk that would shoot any ideas for entrepreneurshipWanting to explore a ‘brain for hire’ model, to see if he could sell his expertiseValidating the niche to be in - of SaaS pricing advisoryWhy he did not consider a model of being a fractional product manager role, as a consultantWhat some of the inflexion points in his career have beenHow he has been able to support global clients, remotelyHis advice for young professionals who want to take up product management as a careerDan Balcauski, the founder and Chief Pricing Officer at Product Tranquility, dispels B2B SaaS Pricing Illusions.Dan is an expert in helping high-volume B2B SaaS CEOs define pricing and packaging for new products. He has 15 years of experience managing multiple products throughout their life cycles, from start-ups to publicly traded multinationals. A fun fact about him: before founding the company, he took a sabbatical and completed a solo, round-the-world expedition to 21 countries.Linkedin: https://www.linkedin.com/in/balcauski/

Sep 2, 2023 • 21min
Pricing Software Services with Dan Balcauski
In this episode, my co-host Gayatri is in conversation with Dan Balcauski, founder and chief pricing officer at product tranquility, a company that helps high-volume B2B SaaS CEOs define pricing and packaging for new productsIn this conversation he talks aboutHis student days in 1999, the peak dotcom eraGot a job in Austin, TexasGetting into engineering manager role, which included envisioning product roadmapsDeveloping an interest in articulating value of solutions Signing up for an MBA and doing work on pricingSeeing some of the mistakes made by others during mergers and acquisitionsSetting up his company about 4 years agoHow he learns from other experts and booksHis views and recommendations on pricing and inflationThe impact of Covid on pricing patterns in hardware and softwareListen on!Gayatri asked him what challenges he faced when he became a consultantThe answer to that question and a lot more interesting stuff in the next episode.Dan Balcauski, the founder and Chief Pricing Officer at Product Tranquility, dispels B2B SaaS Pricing Illusions.Dan is an expert in helping high-volume B2B SaaS CEOs define pricing and packaging for new products. He has 15 years of experience managing multiple products throughout their life cycles, from start-ups to publicly traded multinationals. A fun fact about him: before founding the company, he took a sabbatical and completed a solo, round-the-world expedition to 21 countries.Linkedin: https://www.linkedin.com/in/balcauski/

Aug 24, 2023 • 26min
Making teaching exciting with Shailaja Venkatasubramanyan
I continue my conversation with Shailaja Venkatasubramanyan.In the first part, she talks about how she got into Information systems and her career spanning education and startup sectors. How she balanced professional and personal demands and challenges.How she never hesitated to get into new areas and was always ready to learn.In this part of the conversation Shai talks aboutDifferences in teaching approaches for young adults and childrenHow she likes to learn when she is interested in a topic, and not for grades etcPeople learn best when they are invested in itI bring a lot of enthusiasm, by being funny and a pinch of entertainmentGiving interesting assignments (designing assignments that I would want to do)Also taught a strategy class: lot of case studies, that had a lot of learning valueOne of the aspects to address in teaching is to manage short attention spansHow teamwork is important even in academic coursesTrends and concerns related to Evolving Knowledge managementHer career tipsShailaja "Shai" Venkatsubramanyan is an Associate Professor Emeritus at the School of Information Systems and Technology at San Jose State University (SJSU), where she has taught and researched for over 15 years. She has a Ph.D. in Management Information Systems (MIS) from the University of Arizona, and is a Fellow of the Salzburg Global Seminar and a Master Teacher Award recipient.Shai is passionate about using technology and data to solve real-world problems and to make the world a better place. She has also worked as a General Manager at theCoderSchool, a franchise that teaches coding and programming skills to kids and teens, and as a Knowledge Engineer at Kanisa, a Silicon Valley start-up that developed innovative solutions for online customer service. She has expertise in MIS, data analysis, databases, online customer service, and coding education. She enjoys writing, teaching, and learning about various topics related to MIS and beyond.https://www.linkedin.com/in/shailaja-venkatsubramanyan-b47742

Aug 18, 2023 • 27min
Balancing professional and personal pressures with Shailaja Venkatasubramanyan
I am in conversation with Shailaja Venkatasubramanyan, who is an Associate Professor Emeritus at the School of Information Systems and Technology at San Jose State University. She is also a Fellow of the Salzburg Global Seminar and a Master Teacher Award recipient.A special note on this episode: during this conversation Shailaja talks about some very personal moments in her life that some may find disturbing or moving.In this conversation, she talks about:Wanting to do science, but was influenced to take up commerceEncouraged by her mother, choosing to study accounting in the USATaking up courses in Information systems and computer scienceBeing encouraged by a professor to take up PhD in information science and getting a PhD in Management Information SystemsFinding herself amidst engineers and how she got over the initial fearsTaking up a teaching job at Tulane University, but leaving that after a year to take up a position with a startup in CaliforniaHow she had to do literally a cross country trip one weekend a month for one more semesterEnjoying the work culture in a startup, till they decided to start a familyMoving to San Jose State university after a first meeting at a StarbucksThe hectic and intense pace of life, juggling work and family, with an incident at home that needed help from the Fire departmentRealizing that it is best to focus on one thing at a timeGoing through a tough phase personally, with family health challengesFacing some unfair situations and harassment at workNot getting an empathetic hearing from seniorsHow all these experiences made her more patientWanting to spend more time with her ailing father, choosing to pause her career and focus on familyFeeling happy about her choices as she has a sense of overall satisfactionHow she was able to find her niche, and differentiate her strengths, particularly when among others with more technical backgroundsAn example was about learning what she needed to know for processing satellite dataShailaja "Shai" Venkatsubramanyan is an Associate Professor Emeritus at the School of Information Systems and Technology at San Jose State University (SJSU), where she has taught and researched for over 15 years. She has a Ph.D. in Management Information Systems (MIS) from the University of Arizona, and is a Fellow of the Salzburg Global Seminar and a Master Teacher Award recipient.Shai is passionate about using technology and data to solve real-world problems and to make the world a better place. She has also worked as a General Manager at theCoderSchool, a franchise that teaches coding and programming skills to kids and teens, and as a Knowledge Engineer at Kanisa, a Silicon Valley start-up that developed innovative solutions for online customer service. She has expertise in MIS, data analysis, databases, online customer service, and coding education. She enjoys writing, teaching, and learning about various topics related to MIS and beyond.https://www.linkedin.com/in/shailaja-venkatsubramanyan-b47742

Aug 11, 2023 • 24min
Modeling the celestial objects with Kishore Kumar
This is a continuation of the conversation with Kishore Kumar.He talks about how he started his youtube channel and trigger for his interest on astronomy after ending his formal professional careerHe talks about how he prepares , be it scripting, location , photography, tools for animation, java scripts and creativity to produce one episode on his channel.His views on “Time” before and after astronomy in his life.If you want time for something you will find it.His advice or tips on career questionsKishore Kumar is a youtuber with a unique youtube channel called @ahargana. This channel has the singular purpose of explaining the astronomical basis of the Hindu panchanga using custom-built planetary orbital simulations.Kishore was not always a youtuber. In his previous avatar, Kishore was a software professional for over thirty five years playing a variety of roles from programmer to program manager, general manager and vice president in leading companies such as Tata Unisys, Cognizant and Siemens. He has earned a masters degree in computer science from SUNY at Buffalo, USA and a bachelors degree in Electronics and Communication Engineering from NIT Trichy. A lifelong self-learner, Kishore has leveraged all his learnings from his education and professional experience in the making of @Ahargana and contrary to appearance, considers it an entirely logical continuation of his life journey.Kishore may be reached at:Email: kishore.kumar@counterpointconsultants.comYoutube: youtube.com/@ahargana LinkedIn: linkedin.com/in/kishoresridharakumar

Aug 4, 2023 • 25min
Software professional to Youtuber with Kishore Kumar
Kishore Kumar is a software professional turned youtuber. He shares his career journey with SivaguruStarting career as system engineer later moved to programing on mainframes Moving to the USA and feeling the need of studies did his Masters in computer science . Learning AI way back in 1989 to 1991. How this helped later in his careerHow his career mirrors the Indian software industry which has changed shapes over years. How things changed from convincing the US for jobs to how later their trust on Indians helped increase workflow.Moving from service to product companyHis views on handling ambiguous requirements in old and new software development cyclesInfluencing teams with his systematic approach/processTalks about his personal transition while transitioning professionallyKishore Kumar is a youtuber with a unique youtube channel called @ahargana. This channel has the singular purpose of explaining the astronomical basis of the Hindu panchanga using custom-built planetary orbital simulations.Kishore was not always a youtuber. In his previous avatar, Kishore was a software professional for over thirty five years playing a variety of roles from programmer to program manager, general manager and vice president in leading companies such as Tata Unisys, Cognizant and Siemens. He has earned a masters degree in computer science from SUNY at Buffalo, USA and a bachelors degree in Electronics and Communication Engineering from NIT Trichy. A lifelong self-learner, Kishore has leveraged all his learnings from his education and professional experience in the making of @Ahargana and contrary to appearance, considers it an entirely logical continuation of his life journey.Kishore may be reached at:Email: kishore.kumar@counterpointconsultants.comYoutube: youtube.com/@aharganaLinkedIn: linkedin.com/in/kishoresridharakumar

Aug 1, 2023 • 37min
Being in the limelight puts a spotlight with Mathan Ramanujam
In the second part of the podcast episode, Gayatri Kalyanaraman is in conversation with Mathan Ramanujam, Product Influencer and Hardware Designer and Director at SiMa.ai, shares his career journeyMathan shares on values on why would you work in a startup - Working for today’s salary or invest in tomorrow’s growth He also shares matching personal believes in the firm and extracting learning from failures and failure in itself Talks about each person needs to think of themselves as an IC irrespective of product or service worldMathan shares his customer to customer philosophy - Ensuring that customer need from marketing to end product launch - Development and productisation and sales & customer desk to the customerPutting onself in the fray in the various roles - shares learning to put oneself in the same role Shares his experience in doing a verification in two different decadesMathan shares how his Contacts have helped in getting Contracts Creating your own psychological safety and how one can create that in the team with 8-15 yearsHow can you build high potential people by building safe environment for failure as well as skill buildingMathan shares how he relates to being system centric and hence able to manage community between hardware and software and thus being successful in the embedded industry Mathan Ramanujam is the director in SIMa.ai. SiMa.ai™ is a machine learning company delivering the industry’s first software-centric purpose-built MLSoC™ platform. Mathan is a front-runner, growing high performance team ground-up! He’s is using his versatile nature and cross-functional experience to to build CoE for Infrastructure IPs for ML SoC, while Challenging himself to learn ML/AI.Mathan has over 27 years of total industry experience with 17+ years of Team responsibilities. Mathan has taken multiple Si from concept to production, specialized in Digital design, with FPGA in the semiconductor industry. Mathan started his career in Atlaz Telecom and moved to the bay area for Arasan Chip Systems Inc.in the role of USB Device, Ethernet controller and XGMII IP development - RTL. Mathan later moved back to India took up team leadership roles in Nokia, Texas Instruments, QualComm, Western Digital and STMicroelectronics. Mathan Ramanujam has done his B.Tech in Bharathidasan University in Electronics and Communication Engineering. Mathan can be contacted at https://www.linkedin.com/in/mathan-ramanujam-4495082/

Jul 29, 2023 • 32min
Harnessing your curiosity with Mathan Ramanujam
In the first part of the podcast episode, Gayatri Kalyanaraman is in conversation with Mathan Ramanujam, Product Influencer and Hardware Designer and Director at SiMa.ai , shares his career journeyMathan started his journey as a hardware engineer at Atlaz Telecom and identified that creating Mathan’s growth can be traced very similar to Moore’s law - shares experiences on how tools, circuitry and semiconductor industry has exponential world and how he has adapted himselfSystem on the chip or SoC is the trend that’s making hardware Mathan realised his skill in building relationship and ability to deliver in the operational and later strategic rolesHe shares a few stories on being a product influencer and being invited to be part of panels on SoC and verificationHarnessing the team members strength and learning from them and ensure that the value is being always deliveredMathan shares stories on enabling people not different from learning to swim by giving a moving target and in the end people recognizing themselvesMathan talks about how he has ability to tell stories and discovered it Mathan shares a crumple zone as a story - End zone in view Story on moving from US to India and shares his experiencing of supporting his familyMathan shares India’s cities that are opening up for the embedded and hardware design Mathan Ramanujam is the director in SIMa.ai. SiMa.ai™ is a machine learning company delivering the industry’s first software-centric purpose-built MLSoC™ platform. Mathan is a front-runner, growing high performance team ground-up! He’s is using his versatile nature and cross-functional experience to to build CoE for Infrastructure IPs for ML SoC, while Challenging himself to learn ML/AI.Mathan has over 27 years of total industry experience with 17+ years of Team responsibilities. Mathan has taken multiple Si from concept to production, specialized in Digital design, with FPGA in the semiconductor industry. Mathan started his career in Atlaz Telecom and moved to the bay area for Arasan Chip Systems Inc.in the role of USB Device, Ethernet controller and XGMII IP development - RTL. Mathan later moved back to India took up team leadership roles in Nokia, Texas Instruments, QualComm, Western Digital and STMicroelectronics. Mathan Ramanujam has done his B.Tech in Bharathidasan University in Electronics and Communication Engineering. Mathan can be contacted at https://www.linkedin.com/in/mathan-ramanujam-4495082/

Jul 26, 2023 • 32min
Anticipating adverse events with Matt Genovese
Matt Genovese Founder and CEO of Planorama Design continues his conversation with Chitra and shares his thoughts on-Writing effective stories or work behind defining the requirements Working in collaboration with the development team, discussing the challenges of an APIIssues working with IOT projects and hardware have synchronous issues and different hardware failuresWhat failures to take care of and what can be ignoredImportance of functional verificationAlong with writing user stories, discovery and thinking is also importantWhole process of discovering problems, asking questions, naturally brings the right people in How diagrams help all the stakeholders understand/Visualize the flow togetherHow and when a design sprint happensHis message to someone who is aspiring hardware or software careers –Matt Genovese is the founder and CEO of Planorama Design, bringing over 25 years of career experience in high-tech, spanning semiconductors, hardware, IoT, IT, and software product development. He has a strong track record of planning, launching, and shipping products that work. Matt’s company, Planorama Design, is a software user experience design professional services company, designing complex, technical software that is simple and intuitive to use. Staffed with seasoned engineers and user experience (UX) designers, the company is headquartered in Austin, Texas, USA.Matt earned a B.S. in Computer Engineering from the Rochester Institute of Technology and an M.S. in Electrical Engineering from The University of Texas at Austin. He began his career at Motorola-Freescale Semiconductor in product & test engineering and moved into design verification of RISC processors and SoCs. Matt has also held product leadership roles for complex and technical software development. As a result of his deep professional experience, Matt strives to “get it right the first time” starting with the software application’s user experience design, down to the hardware at the bottom of the stack. Planorama helps drive product development processes that create products that work out of the gate. Social Media Handles:Way to reach Matt : https://planorama.design/podcast/Join AI Product Hive – an AI-focused Community for Product Managers, Designers, and Development Teams (Slack) https://aiproducthive.com/

Jul 22, 2023 • 29min
Diving inside the black box with Matt Genovese
Matt Genovese Founder and CEO of Planorama Design shares how he -Started learning programming as a kid on 8-bit computersFounding Planorama Design, software experimentsImpact of dinner table conversations around trigonometry, tinkering and electronics projectsNeed to know “why”, diving inside the black box, having the freedom to take things apart to learnWorking at Motorola, from fabrication to production, moving into functional design and verification for SoC for Power PC based RISC processorsPoints of view on the cost of releasing bugsBringing design into software engineering, getting requirements right to build the right productFocus on delivering hi-fidelity requirements for software engineers to do a great job, reduce time to deliver a quality productMatt Genovese is the founder and CEO of Planorama Design, bringing over 25 years of career experience in high-tech, spanning semiconductors, hardware, IoT, IT, and software product development. He has a strong track record of planning, launching, and shipping products that work. Matt’s company, Planorama Design, is a software user experience design professional services company, designing complex, technical software that is simple and intuitive to use. Staffed with seasoned engineers and user experience (UX) designers, the company is headquartered in Austin, Texas, USA.Matt earned a B.S. in Computer Engineering from the Rochester Institute of Technology and an M.S. in Electrical Engineering from The University of Texas at Austin. He began his career at Motorola-Freescale Semiconductor in product & test engineering and moved into design verification of RISC processors and SoCs. Matt has also held product leadership roles for complex and technical software development. As a result of his deep professional experience, Matt strives to “get it right the first time” starting with the software application’s user experience design, down to the hardware at the bottom of the stack. Planorama helps drive product development processes that create products that work out of the gate.Social Media Handles:Way to reach Matt : https://planorama.design/podcast/Join AI Product Hive - an AI-focused Community for Product Managers, Designers, and Development Teams (Slack)URL: https://aiproducthive.com/