

The Impact Multiplier CEO
Richard Medcalf
As a CEO, you’ve demonstrated your ability to solve complex problems and achieve extraordinary results. You've skills, resources and experience. But you have the potential for even greater impact and a more satisfying legacy. What will it take to multiply your positive impact - in the business, for your people, and in the world at large?
Join Richard Medcalf, Founder of Xquadrant, and high-impact CEOs from some of the world’s most exciting firms - for a perspective-shifting conversation at the intersection of strategy, leadership and purpose.
Welcome to the Impact Multiplier CEO podcast.
Join Richard Medcalf, Founder of Xquadrant, and high-impact CEOs from some of the world’s most exciting firms - for a perspective-shifting conversation at the intersection of strategy, leadership and purpose.
Welcome to the Impact Multiplier CEO podcast.
Episodes
Mentioned books

Feb 22, 2024 • 18min
Two levers that make you an 'exponentially impactful' leader (S14E04)
I’ve found there are two key approaches - and the crazy thing is that most leaders focus almost exclusively on one, which means they’re performing well below their potential.In this episode, we'll explore what these two levers of personal impact are, so that you can make bigger things happen with less blood, sweat, and tears.You'll learn The two ways you can 10X your impact beyond your existing level of successThe "forgotten lever" that even top leaders regularly overlookReal-life examples of putting these ideas into practice - and rapidly seeing business benefitsRESOURCES MENTIONED:Find out more about Rivendell, our exclusive programme for visionary CEOs of $20M-200M+ businesses determined to 10X their financial success and 10X their positive impact on the world https://xquadrant.com/services/ceo-mastermind/If you want to become a more strategic and impactful leader Impact Accelerator is a unique development programme for ambitious executives who want to lead at a new level. https://xquadrant.com/services/impact-accelerator/MORE FROM RICHARD:Subscribe to the Xquadrant Insider. Bite-sized weekly emails, with secrets from some of the world's top mission-driven leaders to help you transform yourself, your businesses and the world…without the grind!Discover The CEO Upgrade. A free 5-day strategic leadership challenge for rising-star CEOs.Follow Richard on LinkedIn, subscribe to our YouTube channel, or visit the Xquadrant website.Timestamps:00:00 Intro06:24 Taking a strategic leap forward09:53 Focusing on tasks, goals, anxiety, losing connection11:15 Be strategic, magnetic, and inspire with purpose14:13 Clients want someone with personality, not just suits

Feb 15, 2024 • 35min
S13E34: How to use 'story doing' to create systemic change, with Marci Zaroff (CEO, ECOfashion Corp)
We're continuing our season on "business as a force for good". Richard Medcalf speaks with Marci Zaroff, Founder/CEO of ECOfashion Corp. Marci coined the term “ECOfashion” in 1995 and is a serial entrepreneur as well as the author of “ECOrenaissance: Co-Creating A Stylish, Sexy and Sustainable World.” She is the winner of awards including “WWD ESG Leadership Award,” “New York Moves Power Women Award” and “Real Leaders Impact Award”.In this conversation, you’ll learn:What it means to be on the cutting edge, ahead of your time in promoting industry changeHow Marci innovated to create business ideas that the rest of the industry didn't see as possibleWhy you can raise standards AND keep products price-competitive (and how to do that)The "story-doing" approach to winning over your ecosystem and creating systemic changeResources/sources mentioned:Visit ECOfashion Corp (https://www.ecofashioncorp.com/)The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making Time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/For full show notes, head to https://xquadrant.com/marci-zaroffTimestamps: 0:00 Intro03:15 Advocating for holistic health & eco-friendly fashion 08:53 Eco fashion brand integrates Eastern and Western philosophy16:28 Organic industry growth, challenges, and future strategies22:50 Outdated pricing models, vertical integration, and collaboration.

Feb 12, 2024 • 14min
For breakthrough results, use strategy no.3 (S14E03)
Today we dive into three commonly used strategies that leaders commonly try to drive the results they want. *spoiler! - only one of them is the key to transformationGet ready to challenge your thinking, be inspired, and uncover the transformative power of mindset on this episode of The Impact Multiplier CEO.RESOURCES MENTIONED:Find out more about Rivendell our exclusive programme for visionary CEOs of $20M-200M+ businesses determined to 10X their financial success and 10X their positive impact on the world https://xquadrant.com/services/ceo-mastermind/If you want to become a more strategic and impactful leader Impact Accelerator is a unique development programme for ambitious executives who want to lead at a new level. https://xquadrant.com/services/impact-accelerator/MORE FROM RICHARD:Subscribe to the Xquadrant Insider. Bite-sized weekly emails, with secrets from some of the world's top mission-driven leaders to help you transform yourself, your businesses and the world…without the grind!Discover The CEO Upgrade. A free 5-day strategic leadership challenge for rising-star CEOs.Follow Richard on LinkedIn and subscribe to our YouTube channel, or visit the Xquadrant web site.Finally, to read more on this topic, go to https://xquadrant.com/breakthrough-results-strategy/Timestamps:0:00 Intro04:24 The Workaholic approach may limit long-term success08:28 Inspirational mission: impact, love, and imperfection12:34 Discover your potential, achieve breakthrough results, and transform

Feb 8, 2024 • 36sec
S13E33: Leading with Impact: Navigating Ethics and Culture with Brad Flowers(CEO, Bullhorn Creative)
We're continuing our season on "business as a force for good", Richard speaks with Brad Flowers, co-founder of Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book. In this conversation, you’ll learn:How and why Brad went from bike shop owner to award-winning creative agency founder for impact brands.Brad's three criteria for starting a business, and the business reasons for certifying as B-corpWhy the relationship between culture and brand is crucial to understandWhy you should read novels, as a business leaderResources/sources mentioned:The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/For full show notes, head to https://xquadrant.com/brad-flowersTimestamps:0:00 Intro03:33 New perspectives on business10:00 Why Impact Branding is Essential13:18 Developing Strategic Vision 17:16 The secrets for effective marketing26:02 The harm of cultural erosion31:56 Context for organizational decision-making tasks36:45 Future growth through collaboration with diverse talents

Feb 5, 2024 • 18min
How to commit to a legacy of exponential impact (S14E02)
If you want to learn how to take the first step towards committing to a legacy of exponential impact then today’s episode is for you!Learn the 6 steps you need to up-level your courage, face your fears, and take small practical steps to unlock your exponential legacy. If you're ready to embark on a journey of massive positive impact and personal fulfilment, tune in as host Richard Medcalf explores how you, too, can commit to a legacy of exponential impact.RESOURCES MENTIONED:Find out more about Rivendell, our exclusive programme for visionary CEOs of $20M-200M+ businesses determined to 10X their financial success and 10X their positive impact on the world https://xquadrant.com/services/ceo-mastermind/MORE FROM RICHARD:Discover your Exponential Future and what's next for you: https://xquadrant.com/go/whats-next/Subscribe to the Xquadrant Insider: Bite-sized weekly emails, with secrets from some of the world's top mission-driven leaders to help you transform yourself, your businesses and the world…without the grind!https://xquadrant.com/insider/.Discover The CEO Upgrade. A free 5-day strategic leadership challenge for rising-star CEOs. https://xquadrant.com/go/the-ceo-upgrade/Follow Richard on LinkedIn: https://www.linkedin.com/in/richardmedcalf/Visit our web site: https://xquadrant.com/.Timestamps: 0:00 Intro03:41 Reevaluating goals10:02 Using fear as a positive force for commitment12:06 Finding purpose for positive impact.16:36 Taking practical steps forward

Feb 1, 2024 • 42min
S13E32: Taking Silicon Valley thinking to healthcare, Anjali Kataria (CEO, Mytonomy)
We're continuing our season on "business as a force for good", Richard speaks with Anjali Kataria, CEO and Co-founder of Mytonomy. Mytonomy has quickly become the market leader in patient education and engagement, and Inc. Magazine has named Mytonomy as one of the fastest-growing software companies in the US, for four consecutive years. Before Mytonomy, Anjali served as EIR and Senior Technology Advisor in the Obama Administration.In this conversation, you’ll learn:Why did Anjali go all-in on Mytonomy and fundamentally change its directionHow taking a sauna can be an essential leadership tool(!)What's even better than taking time to reflect after a failureHow Mytonomy has become a market leader despite longstanding incumbentsResources/sources mentioned:mytonomy.comThe Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making Time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/For full show notes, head to https://xquadrant.com/anjali-kataria Timestamps: 00:00 Intro04:11 The Healthcare Impact06:31 How healthcare Can reach people at Home16:39 Government services18:21 The healthcare connection22:05 The strength of diverse collaboration27:05 Do you journal every day?30:38 Implementing consistent communication strategy for patient journeys33:04 Automation and integration for healthcare

Jan 26, 2024 • 25min
S1401 - How to find the mission that sets you on fire
Explore ideas and inspiration to discover your next level of success and fulfillment. Reflect on past experiences and shed labels that hold you back. Emphasize the importance of certitude and aligning values with long-term goals. Find a mission that ignites passion and creates unprecedented impact.

Jan 25, 2024 • 42min
S13E31: Get better every day, with Stan Middleman (CEO, Freedom Mortgage)
We're continuing our season on "business as a force for good." Richard speaks with Stan Middleman, who serves as the President and CEO of Freedom Mortgage, one of the largest and fastest-growing independent mortgage companies in the USA.In this conversation, you’ll learn:The mantra that has led Stan to business success at scale over the last 33 yearsStan's formula for being credible as a leaderThe 5-phase scaling model Stan employs to test out promising ideasHow Stan anticipated and profited from major market shifts (and how you can)The moment when Stan realised he was doing well, but was he doing good?Resources/sources mentioned:The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)Freedom Mortgage(https://www.freedommortgage.com/) Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making Time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/For full show notes, head to https://xquadrant.com/stan-middleman/Timestamps:0:00 Intro03:19 How to Believe IN Yourself08:09 Finding reliable individuals12:21 How to evaluate, test, scale, and cautiously implement ideas24:38 How to anticipate cyclical trends in mortgage origination30:20 Integrating social responsibility

Jan 18, 2024 • 38min
S13E30: Turning deep conviction into an industry leader, with Armand Arton (CEO, Arton Capital)
We're continuing our season on "business as a force for good." Richard Medcalf speaks with Armand Arton, CEO of Arton Capital. Armand started as an immigrant with under $5000 and now has world leaders on speed dial, having built one of the most respected businesses and a leader in his field of global human mobility.In this conversation, you’ll learn:What happened at age 15 that changed Armand's perspective on human mobility foreverHow did he become one of the youngest-ever licensed brokers in CanadaHow he pioneered a business at the intersection of finance and migrationThe tactics and mindset that helped Armand get in front of ministers and change policyHow Armand has benefitted from working with Richard as his 1:1 coach for the last couple of yearsResources/sources mentioned:https://armandarton.comhttps://artoncapital.comThe Impact Multiplier CEO Podcast (https://xquadrant.com/podcast/)Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making Time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/For full show notes, head to https://xquadrant.com/armand-artonTimestamps:0:00 Intro03:17 How to be grateful for your roots06:56 Becoming a successful broker by trading currency14:05 Advocating for refined migration policy in 11 countries21:28 The value of support24:06 Personal connection and teamwork31:21 The Rivendell experience

Jan 11, 2024 • 32min
S13E29: How to thrive after 80% business decline, with Matthew Guelke (CEO, The Plant Cafe Organic)
We're continuing our season on "business as a force for good." In this episode, Richard speaks with Matthew Guelke.Matthew is a social entrepreneur and the Founder and CEO of THE PLANT café Organic, a San Francisco-based restaurant group dedicated to bringing 100% organic and sustainable food to the public. The Plant became the first ever in the United States to achieve Platinum certification by Eat Real, and it was recognised in 2023 as one of the world's leading 30 sustainable Food & Beverage companies in the Real Leaders Impact Awards.In this conversation, you’ll learn:Why closing down 80% of his business was a great new startWhy Matthew rejected investor advice about brick-and-mortar storesThe "incubate then scale" modelAbout solving problems by addressing the convenience factorWhat the 90-year-old question is, and how it can help you find your missionResources/sources mentioned:https://theplantcafe.com The Impact Multiplier CEO Podcast (https://xquadrant.com/podcast/)Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.Ready for a big leap forward in your own leadership? Elevate your leadership forever with the book Making Time for Strategy: How to be less busy and more successful. Buy your book here: https://xquadrant.com/time/For full show notes, head to https://xquadrant.com/matthew-guelkeTimestamps: 0:00 Intro04:26 Switching to franchising after advice08:37 Better health for people and the planet15:38 Pure, quality food with dedicated staff19:33 Magnetism: Reconnecting, Identity and Legacy in Business.24:10 Plants everywhere, expanding the franchise to support farms.


