Selling the Couch

This is the follow-up to last week’s podcast about creating a professional livestream. We’ve already covered the gear you’ll need, so today’s show focuses on creating the content for your livestream. Join me for Part 2!If you listened to Episode 258, you might be saying, “OK, Melvin, I have the gear, so what else do I need to do to prep for my livestream?” I’m glad you asked! After only doing livestreams for a few months, I’ve already learned a lot (including some very cool timesaving hacks and helpful tools), and I’m eager to share those experiences with you.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopTry Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

As rewarding as it is to start your own podcast and share your knowledge and expertise with the world, there is one thing that makes it even better--and that’s monetizing your podcast. Wouldn’t it be a dream come true to make money from your podcast? You might think it’s the impossible dream, but today’s show brings practical information and simple tips for monetization that can expand your reach, extend the life of your podcast, and free up more of your time for quality content creation.Christy Haussler is the founder of Team Podcast, a full-service podcast editing and production company. She’s been my podcast editor since 2015, when I realized I needed help with podcast editing. Christy and her team work behind the scenes to produce, edit, and upload podcasts, and they are the main reason the STC podcast goes out each week. Christy began her podcast editing service around the same time as STC, and her team currently edits about 60 different podcasts and about 300 episodes each month. Christy has a unique and interesting perspective on what people are doing to create income through podcasting, and she’s here to share those insights with us.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).As rewarding as it is to start your own podcast and share your knowledge and expertise with the world, there is one thing that makes it even better--and that’s monetizing your podcast. Wouldn’t it be a dream come true to make money from your podcast? You might think it’s the impossible dream, but today’s show brings practical information and simple tips for monetization that can expand your reach, extend the life of your podcast, and free up more of your time for quality content creation.Christy Haussler is the founder of Team Podcast, a full-service podcast editing and production company. She’s been my podcast editor since 2015, when I realized I needed help with podcast editing. Christy and her team work behind the scenes to produce, edit, and upload podcasts, and they are the main reason the STC podcast goes out each week. Christy began her podcast editing service around the same time as STC, and her team currently edits about 60 different podcasts and about 300 episodes each month. Christy has a unique and interesting perspective on what people are doing to create income through podcasting, and she’s here to share those insights with us.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

The pandemic and months of quarantine have many of us relying more than ever on video. We use video for meetings, live sessions, live-streaming, and other content, so it’s important to have the best quality possible. Join us to learn more.Michael Rothermel is my videographer who filmed the welcome video for STC back in 2017. We were part of the same faith community while Michael lived in the Philly area, and I can’t believe I haven’t had him on the show until now. He’ll share his top tips to improve the quality of live videos.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopTry Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

This is the last episode until September while I take some time off to focus on self-care before the summer ends. Today’s episode is a valuable one if you are thinking about launching an online course sometime soon or in the future. My encouragement to you is to do it! Get started! Join me for this solo episode in which we discuss the basics.You’ll Learn● The most common reasons to launch an online course: to put your message out there to impact more people in different locations, to feel more fulfilled in your purpose, to diversify income streams, and to spark more creativity● The highlights of my online course creation story that began in 2015---complete with all the doubts and fears● How my first online course has surpassed my wildest dreams in passing the $200K mark in revenue● What it means to me to build a successful online course:○ I can build a life around my loved ones and self-care instead of fitting my loved ones and self-care around my career.○ We as a family can contribute time and resources to organizations that make the world a better place.○ I can create my ideal retirement schedule years before I actually retire. ● Why I want you to write down the completion to this statement: “A successful online course for me would mean . . .”● Five pieces of advice to help you avoid the mistakes I made:○ Online course creation is a long road---don’t rush it!○ Don’t pick an online course platform because it’s cheap or free.○ The first version of your online course will not be the final version.○ See your online course as part of a larger value ladder rather than a one-off offering.○ Build your course in community with others.● Why you might want to join my newest online course that will launch soon!Resources mentioned:The online course platform that I use: www.sellingthecouch.com/cartraToday's Sponsor: Online Course SchoolI know that many of us want to launch a successful online course, whether it's to share our message with a larger audience or to diversify our income beyond 1:1 work.Speaking from personal experience, I also know that there are a ton of barriers to getting started: the tech, the mental hurdles, being unsure of whether our course will make money, or even how to market and grow our online course.Online Course School is a live 8-week cohort-based experience where you'll gather with other therapist course creators to create your online course. It includes teaching workshops from Mel and the STC team, weekly assignments, and opportunities to work together to get things done.By the end of our time together, you'll have your lessons and modules outlined, know what tech, software, and platform you need to record your online course, a working sales page, and have a concrete growth plan for your online course.We'll be launching our first cohort in Sept 2021 with six members. If this sounds like something you'd love to be a part of, please check out my free A to Z Online Course Guide.The guide will help you learn from my mistakes over the past 6+ years of being an online course creator and lessons I've learned from moving the Healthcasters podcasting course from a $297 first sale to over 275 students and passing the $200k revenue mark in 2021.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Today’s topic is a popular one that affects many people. I’m not ashamed to say that I have struggled with mental health and depression. It’s especially important to know how to balance mental health and the challenges of entrepreneurship. Join us for this incredibly open and honest conversation. Our Featured Guest-Rebekah Shackney, LCSWRebekah Shackney has struggled with depression, which runs on both sides of her family. She’s here to share her story and how her life and business have been impacted. She will help guide us and share what she has learned in building a successful practice around therapy and DBT groups. If you hear those voices of doubt and fear in your head, join us to hear Rebekah’s helpful insight about the delicate dance of managing mental health and the demands of entrepreneurship. Rebekah ShackneyYou’ll Learn:● How Rebekah’s struggle with genetic depression began● Why one of the worst parts of depression is believing the lies that depression tells you● How motherhood intensified depression for Rebekah as she experienced postpartum depression as she tried to balance work and parenthood● How Rebekah started out in private practice but didn’t feel successful or “good enough”● How she was paralyzed by envy of others and their success● How she found the energy and determination to make changes and adjustments● Why Rebekah started a podcast, A Therapist Takes Her Own Advice● How she changed her money mindset to squelch the voices of doubt and fear● Techniques that Rebekah has used to confront fear and get through it● How Rebekah can show up and do what she wants to do in life to serve and help others● How DBT can help people take ownership, accept their situation, and take steps to make changes● Rebekah’s #1 piece of advice to clinicians: “Pay for the supervision you need and deserve.”Today's Sponsor: Online Course SchoolI know that many of us want to launch a successful online course, whether it's to share our message with a larger audience or to diversify our income beyond 1:1 work.Speaking from personal experience, I also know that there are a ton of barriers to getting started: the tech, the mental hurdles, being unsure of whether our course will make money, or even how to market and grow our online course.Online Course School is a live 8-week cohort-based experience where you'll gather with other therapist course creators to create your online course. It includes teaching workshops from Mel and the STC team, weekly assignments, and opportunities to work together to get things done.By the end of our time together, you'll have your lessons and modules outlined, know what tech, software, and platform you need to record your online course, a working sales page, and have a concrete growth plan for your online course.We'll be launching our first cohort in Sept 2021 with six members. If this sounds like something you'd love to be a part of, please check out my free A to Z Online Course Guide.The guide will help you learn from my mistakes over the past 6+ years of being an online course creator and lessons I've learned from moving the Healthcasters podcasting course from a $297 first sale to over 275 students and passing the $200k revenue mark in 2021.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

I have to admit that the topic of personal finance excites the nerd in me. I love reading and learning more about all things around finance! Investing intelligently and planning for retirement are often intimidating areas in which we can always benefit from expert advice. Join us to learn how you can make solid investment decisions and better prepare for your future.Our Featured Guest-Dave Frank, Certified Financial PlannerDave Frank is the founder of Turning Point Financial Life Planning, which focuses on helping clinicians in private practice manage their retirement and finances. Dave has a heart to empower therapists around money and finances so they can be more present and centered in all areas of personal and professional life. In today’s show, we will begin by looking at the information and misinformation about investing that have come forward during the pandemic. Dave shares strategies for financial management, including why investing in the stock market is a good idea. Our conversation turns to retirement options for solo and group practitioners and a brief look at cryptocurrency. Turning Point Financial Life PlanningUse the promo code “STC” for 20% off Dave’s Quick Start Coaching Intensive!You’ll Learn●     Why most people don’t know the basics of sound investing●     Why “passively managed, low-cost, tax efficient mutual funds” are the best tools for long-term investing---(Dave explains the terminology!)●     The difference between investing and gambling for long-term financial goals●     The important question about investing: What are my goals?●     The basics of mutual funds●     A sound and simple investing strategy that Dave recommends●     Why your allocations should shift to funds with less volatility and less return as you near retirement age●     Dave’s investment advice for beginners about getting started with target-date accounts and emergency savings●     Why solo practitioners should be careful not to overcontribute to a retirement account●     Dave’s opinion about investing in cryptocurrency--does it make sense for therapists?Today's Sponsor: Online Course SchoolI know that many of us want to launch a successful online course whether it's to share our message with a larger audience or to diversify our income beyond 1:1 work.Speaking from personal experience, I also know that there are a ton of barriers to getting started: the tech, the mental hurdles, being unsure of whether our course will make money, or even how to market and grow our online course.Online Course School is a live 8-week cohort-based experience where you'll gather with other therapist course creators to create your online course. It includes teaching workshops from Mel and the STC team, weekly assignments, and opportunities to work together to get things done.By the end of our time together, you'll have your lessons and modules outlined, know what tech, software, and platform you need to record your online course, a working sales page, and have a concrete growth plan for your online course. We'll be launching our first cohort in Sept 2021 with six members. If this sounds like something you'd love to be apart of, please check out my free A to Z Online Course Guide. The guide will help you learn from my mistakes over the past 6+ years of being an online course creator and lessons I've learned from moving the Healthcasters podcasting course from a $297 first sale to over 275 students and passing the $200k revenue mark in 2021.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopTry Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Today’s show is a live coaching call regarding a topic that has been very relevant to me recently. We are talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar.Our Featured Guest-Kristen Boice, LMFTKristen Boice is a therapist in private practice and a fellow podcaster. She has realized the need among her listeners for an online course. Her podcast, Close the Chapter, is about closing the chapter on certain things in our lives so we can open ourselves up to new opportunities. In today’s coaching call, I’ll share some lessons I’ve learned along the way about online courses. We’ll talk about the rationale behind creating a live course vs. a pre-recorded one. We will wrap up with a pre-launch strategy to help get buyers for your course before you launch.Pathways To Healing Counseling Kristen BoiceYou’ll Learn●     Why Kristen started her podcast about two years ago to provide another opportunity for deeper work for her clients●     How an online course can help you get more information out to curious people●     The options for your course and other services●     Why niching down is a big challenge for therapists●     How Kristen sees the epidemic of people feeling “not good enough” and being scared to speak up●     How a niche can help you offer value and find your sweet spot●     How the best courses take people from one place to another●     Why Kristen focuses on helping with the hard conversations●     How to use phraseology that appeals to people and addresses their need●     Step-by-step actions to build your email list and create effective opt-ins●     How to create value on the front end of your course by validating your contentToday's Sponsor: Online Course SchoolI know that many of us want to launch a successful online course whether it's to share our message with a larger audience or to diversify our income beyond 1:1 work.Speaking from personal experience, I also know that there are a ton of barriers to getting started: the tech, the mental hurdles, being unsure of whether our course will make money, or even how to market and grow our online course. Online Course School is a live 8-week cohort-based experience where you'll gather with other therapist course creators to create your online course. It includes teaching workshops from Meland the STC team, weekly assignments, and opportunities to work together to get things done. By the end of our time together, you'll have your lessons and modules outlined, know what tech, software, and platform you need to record your online course, a working sales page, and have a concrete growth plan for your online course.We'll be launching our first cohort in Sept 2021 with six members. If this sounds like something you'd love to be a part of, please check out my free A to Z Online Course Guide.The guide will help you learn from my mistakes over the past 6+ years of being an online course creator and lessons I've learned from moving the Healthcasters podcasting course from a $297 first sale to over 275 students and passing the $200k revenue mark in 2021. RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopTry Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Staying true to our values is important in the work we do as clinicians. True business success for us is not based solely on the revenue we generate but on many other important aspects, such as working in a way that our genuine gifts and talents show forth in the meaningful and purposeful work that we do. Join us to learn more.Our Featured Guest-Jennifer Kasey, PsyDJennifer Kasey is a good friend, mentor, and sister in the Christian faith. She and I met way back in 2009 in Nashville, and I’m thrilled that she’s joining us today. She’ll share her perspective on making a slow and intentional transition to full-time private practice. She started as a psychologist at Vanderbilt’s University Counseling Center and then transitioned to a large healthcare system with a small private practice on the side. Over this decade of transitional change, Jennifer has learned many valuable lessons. She will share the logical steps she took in her transition to full-time private practice, the hard moments in the journey, and what she has cherished most about the process.RedirectionCounselingYou’ll Learn●     Why the first logical step toward private practice for Jennifer was a whiteboard with color-coded short-term and long-term goals●     How she took the next steps of applying for her LLC, creating her website, setting up her business account, downloading bookkeeping software, updating her Psychology Today profile, and more●     A breakdown of Jennifer’s items included on her whiteboard--and why she still looks at it every day in her office●     How Jennifer’s mindset has changed as she gained confidence and let go of fear●     How the hard moments in private practice showed her to learn from the NOs●     How Jennifer learned to stay true to herself, her goals, and values and not live in the “shoulds”●     How Jennifer finds contentment in being herself and staying with her “true North”●     Why you can’t follow after someone else’s definition of success●     What Jennifer cherishes most about building her practice slowly and intentionally: freedom, creativity, and a sense of empowermentToday's Sponsor: Online Course SchoolI know that many of us want to launch a successful online course whether it's to share our message with a larger audience or to diversify our income beyond 1:1 work. Speaking from personal experience, I also know that there are a ton of barriers to getting starting: the tech, the mental hurdles, being unsure of whether our course will make money, or even how to market and grow our online course.Online Course School is a live 8-week cohort-based experience where you'll gather with other therapist course creators to create your online course. It includes teaching workshops Mel and the STC team, weekly assignments, and opportunities to work together to get things done.By the end of our time together, you'll have your lessons and modules outlined, know what tech, software, and platform you need to record your online course, a working sales page, and have a concrete growth plan for your online course. We'll be launching our first cohort in Sept 2021 with 6 members. If this sounds like something you'd love to be a part of please check out my free A to Z Online Course Guide. The guide will help you learn from my mistakes over the past 6+ years of being an online course creator and lessons I've learned from moving the Healthcasters podcasting course from a $297 first sale to over 275 students and passing the $200k revenue mark in 2021/DOWNLOAD THE ONLINE COURSE GUIDE RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

In any solo episode, I love to be transparent in sharing the behind-the-scenes processes in the entrepreneurial journey. On social media, we see highlights and the finished product, but we rarely see the struggle and obstacles in getting there. Today’s focus is on confronting and overcoming fear as I go through the process of building a new product. My hope is that this episode will give you encouragement and inspiration to keep going in whatever new endeavors you undertake. You’ll Learn●     Three ways to combat the voices of doubt and fear:○     Work on showing the imperfect side of building something vs. just the finished product■     Learning and growing “in the open” helps others learn from both your failures and successes. (From Show Your Work, see Resources)■     Bringing what you fear will be judged by others can help dissipate the fear and bring encouragement and support. ○     Realize that the first version of anything will not be the final version.■     Putting out beta versions during the development process reduces the pressure to “get it perfect.”■     Getting feedback on beta versions is not an indictment of my expertise. (Use Survey Monkey, see Resources)○     Create an emotional and brainstorming safety net.■     Using layers of family, friends, and colleagues will create a support circle for you. ■     Getting emotional, practical, and technical support will vary according to the stages in which you find yourself.Resources:Mentioned in the show: Show Your Work by Austin KleonSurvey MonkeyToday’s Podcast Sponsor: HeadwayHeadway: Headway is building a new mental healthcaresystem by using cutting-edge software to connect clients with therapists whoaccept insurance, helping providers to expand their practices, and individualsto finally find a therapist they can afford.Solo and group practices in network through Headway can get betterrates, get paid automatically twice per month (no more rejected claims ordelayed payments), and get complimentary billing and admin support so you canfocus on serving your clients. And the best part...Headway is paid by insurancecompanies, so it’s free for us to use.Solo and group practices out of network through Headway also getfull admin support and access to the vast pool of potential clients who need touse their insurance to pay for care. And the best part...Headway is paid byinsurance companies, so it’s free for us to use.Learn More at https://sellingthecouch.com/headwayRESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

If the topic of building your personal brand on social media brings feelings of anxiety and insecurity, then today’s show is for you. As clinicians, we know it makes sense to have a digital footprint in the online world, but it’s difficult to know just how to establish yourself with authenticity and transparency. There are so many nuances to the intimidating world of social media! Today’s conversation will give you valuable insight and practical tips to help people get to know, like, and trust you. Join us to learn more. Our Featured Guest-Lisa Mustard, LMFTLisa Mustard is a personal brand coach, psychoeducator, therapist, podcaster, and self-described personal development junkie in South Carolina. This mom of two has created an awe-inspiring presence on social media around topics like fitness, health, mindset, and goals. Recording with her phone, Lisa proves that a high-quality, high-dollar studio is not a requirement for building your personal brand, and she does it in very unique and authentic ways. Lisa joins us to talk about what personal branding is, how much to share, and that all-important line between OK and TMI. We’ll wrap up with the most common mistake people make in personal branding and three tips that you can utilize today to start building your personal brand on social media. Lisa MustardYou’ll Learn●     What is a personal brand? Your reputation, what people say about you, and what you’re known for●     The best way to narrow your brand down to three specific things is to identify your top values and priorities●     Why you have to be clear and specific about how you want to move forward on social media●     How to decide how much to share online●     The most common mistake people make is----not taking the time to build a personal brand●     Three tips for a clinician who wants to build a personal brand:○     Identify your strengths, uniqueness, and how you help people○     Know your values and what you stand for○     Know where you want to go and what you want to accomplish●     Why you should realize that not everyone will resonate with your message---and that’s OK●     Why social media is the best place to build your personal brandToday’s Podcast Sponsor: HeadwayHeadway: Headway is building a new mental healthcaresystem by using cutting-edge software to connect clients with therapists whoaccept insurance, helping providers to expand their practices, and individualsto finally find a therapist they can afford.Solo and group practices in network through Headway can get betterrates, get paid automatically twice per month (no more rejected claims ordelayed payments), and get complimentary billing and admin support so you canfocus on serving your clients. And the best part...Headway is paid by insurancecompanies, so it’s free for us to use.Solo and group practices out of network through Headway also getfull admin support and access to the vast pool of potential clients who need touse their insurance to pay for care. And the best part...Headway is paid byinsurance companies, so it’s free for us to use.Learn More at https://sellingthecouch.com/headwayRESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop