Selling the Couch

Melvin Varghese, PhD
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Dec 30, 2021 • 30min

ENCORE: 3 Tips on Creating A Membership Site

Today’s solo episode topic may be one you’ve thought a lot about, or it may be something that hasn’t crossed your mind. We are discussing the ins and outs of creating a membership site, something that comes up frequently in discussions in the STC Facebook community. It’s something I’ve been trying to figure out over the past 13 months.We are talking about what goes into creating a membership site, how to launch it, how to create it, and more. I’m sharing the lessons I’ve learned along the way, and I really hope this closer look at creating a membership site is helpful for you, either right now, or as something you might utilize in the future.Join us!RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopTry Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
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Dec 23, 2021 • 30min

ENCORE: How Much Is "Enough" In Our Business?

When it comes to your business, how much is ENOUGH? How do you even know what enough is? These are questions we can all use some clarity about, along with evaluating the success of our business.Today’s show is a solo episode and the last one before I take the month of August off for a time of self-care and refreshment before returning with new shows in September. I’ve begun doing this a few times each year and have seen great benefit in the downtime. This particular break has added meaning, as we prepare to welcome our first baby in just a few weeks. I know that this transition to parenthood will mean changes in my personal life and in my business, so it’s a very fitting time to take a reflective look at this concept of ENOUGH.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
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Dec 16, 2021 • 24min

ENCORE: 5 Subtle Ways I Stay Productive Daily: Melvin Varghese, PhD

What techniques have you found that help you stay on task each day? Maybe you have some tried and true habits, or maybe you recognize the need to put in place a little more structure. Either way, there is inspiration waiting for you in today’s show!Solo episodes are always fun for me because I love getting to share with you what I’m learning. Today’s topic is about the habits I’ve incorporated to maximize my productivity on a week-to-week basis. For many of us, our self-worth is measured by how much we get done, and it’s taken work for me to get past that judgmental place. I’ve found some things that work well for me; some are based on experience, learning, and tweaking, and some are based on research. I hope my tips will inspire you to evaluate your productivity and see what might work better for you.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopTry Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.
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Dec 9, 2021 • 42min

ENCORE: A Deep Dive into Setting Fees That Ensure Our Profitability and Business Growth

Today’s topic is one that puzzles many clinicians and leaves us feeling uncomfortable. We’ve approached setting fees on past episodes, but today we are diving deeper into setting fees that ensure our profitability. How do we make sure our business is growing, thriving, and allowing for future expansion? Join us as we learn more with today’s guest.Reina Lombardi is an art therapist based in Florida. She has a wealth of experience and knowledge about debt, building a business, and setting fees. Reina understands the many challenges in owning a private practice, and she knows that we need to be profitable. I hope our conversation gives you a practical perspective on using objective data, and not emotions, to figure out where your numbers should be.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
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Dec 2, 2021 • 46min

ENCORE: Website SEO And Why It Is Important To Attract Ideal Clients In Private Practice with Maelisa Hall, PsyD

Today’s show is about search engine optimization (SEO), an essential aspect of your private practice website. The truth is that you can have the most beautifully designed website on the planet, but it won’t help your practice if it doesn’t attract people. If you’re confused about trying to navigate the world of SEO, then this is the show you don’t want to miss!Dr. Maelisa Hall is a licensed psychologist and digital marketing expert. She’s here to break down the intimidating world of SEO with language that’s easy to understand. She covers her three foundational tips and the things we need to do to beef up our website content to make sure our website has what it takes to attract those ideal clients.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopTry Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.
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Nov 25, 2021 • 34min

ENCORE: Creating a Sound Social Media Policy While Navigating the Intersection of Personal and Professional Life as Clinicians

As a clinician, do you have a social media policy? Is it something you’ve ever considered? If not, then this show may open your eyes to this topic. How can we as clinicians create a sound social media policy while navigating the intersection of our personal and professional lives?Dr. Keely Kolmes is a psychologist, speaker, consultant, writer, researcher, and innovator in San Francisco and Oakland, CA. Dr. Keely’s work covers many areas, but the development of a social media policy is one specific area of expertise. Let’s hear more about this interesting topic from Dr. Keely!RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
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Nov 17, 2021 • 34min

ENCORE: Signs That Private Practice Is Not For Someone And How To Move Away From It

Since STC usually focuses on aspects of the journey into private practice, today’s show is different. We are talking to someone who decided to take her skill set in another direction and move away from private practice. A traditional talk-therapy practice isn’t for everyone, and there are other therapeutic healing modalities that can be fulfilling and meaningful. Join us to learn more!Hayley Hansen is a body-centered healer based in Phoenix, Arizona. She was a Licensed Professional Counselor who became fascinated with bodywork healing methods through yoga; Hayley decided to give up her LPC license to pursue her calling. She shares her journey with us and what she’s learned along the way, including the early indicators that a traditional talk therapy practice just wasn’t the right fit for her. We will also discuss how she worked through internal and external struggles and decided to focus on bodywork healing methods.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopTry Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
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Nov 11, 2021 • 43min

ENCORE: Blogging As A Way To Build Your Practice And Reach Your Ideal Clients

We are tackling another topic relevant to the pandemic crisis. This particular time is a good chance to think about private practice in different ways than ever before. If you’ve ever considered blogging as a way to build your practice and expand your reach to your ideal clients, then this is the show for you.Lauren Hahn is a licensed mental health counselor in Orlando, Florida. She has built a successful private practice through blogging. In this episode, Lauran shares the process that she’s gone through for the past several years in starting her blog and evolving that blog to cater to her ideal clients. She explains where she finds inspiration and content for her posts that are now released regularly each week. We wrap up the conversation by discussing the most important lessons she’s learned along the way.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
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Nov 4, 2021 • 50min

ENCORE: The Process Of Launching a Membership Site To Survive The Pandemic

During times like these, it’s essential to think outside the box, but every decision has business and financial implications. One way to survive the pandemic shutdown is to pull back from one-on-one work and create income streams that aren’t dependent on being there in person. If you’re curious to know more, then join us for this episode.Jackie Flynn teaches therapists how to integrate EMDR Therapy and Play Therapy techniques, and she is launching a membership site this year. In this episode, Jackie and I will discuss what I’ve learned through my experiences, and we’ll brainstorm the process of launching a membership site. Jackie talks about her struggles regarding creating content and how to best release it, and we’ll discuss how to handle testimonials legally and ethically. This conversation takes a deep dive, and we have lots of helpful information to share.RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:❤️ STC Home Office Tour! 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Camera GearSUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopSign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
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Oct 28, 2021 • 32min

294: 5 Business Lessons Learned In 2021

This is the last podcast episode for this year as I take some extra time off to refresh, recharge, and get new episodes ready for 2022. In this solo episode, I’m reflecting and sharing the top five business lessons I have learned this year and what I’ll be focusing on for the upcoming year. You’ll Learn:● How I was intentional about taking an indefinite sabbatical from clinical work to focus fully on STC (See Episode 210 for the full story.)● Why humbling realizations came to me about the difficulties in running two businesses, delivering clarity about my calling, and my desire to build a life around my family● How this decision has significantly improved my mental health and sleep quality● Five Business Lessons I’ve Learned this Year:○ #1--”I don’t want to keep swapping Corelle plates.”■ I’m focusing now on four things: the STC podcast, The Healthcasters course and community, Online Course School, and a high-level Mastermind group--and this feels right to me.○ #2--What is ENOUGH?■ Success and personal worth are not solely measured in finances, and there are other aspects of life that are higher priorities.○ #3--I love teaching and want to create more space for that.■ Creating exercises to help students learn brings me great satisfaction and happiness.○ #4--I value a few deep and authentic relationships with fellow creators.■ I love these friendships and the connection we have to do life and our business journeys together. ○ #5--Slow and steady growth is fine. ■ This pace of life makes sense to me and suits me, and I couldn’t ask for anything more than this meaningful and purposeful life. ● My primary goals for 2022:○ Work intentionally on my money stuff.○ Focus on making Online Course School an amazing experience for therapists.One of the questions I get asked all the time as a podcaster is “what podcasts do you listen or subscribe to?” This might surprise you, but there's really only one show that I absolutely have to listen to . . . every week. Actually, every day. Like, I'll literally drop what I'm doing (unless I'm with the family of course) and listen to each episode when it drops.The show is Tesla Daily, which is why I couldn't be more thrilled to have its host Rob Maurer on the show today!If you want a behind-the-curtain peek at how someone with over 100,000 YouTube subscribers produces a hard-hitting podcast every day, you're in the right place. Rob built this show from the ground up and incredibly, launched his first episode from concept to publish in just 48 – 72 hours. Even more impressive is how Rob's built a trust-worthy brand in such a crowded space.What does it take to keep up production with a daily show like this? Why does Rob do what he does and how did he get started? How do you combine an audio-first podcast with the power of YouTube? And what does Rob do when Elon Musk posts a controversial tweet? All that and more today — press play, y'all!Our Featured GuestRob MaurerRob Maurer has been a Tesla retail investor since 2013 and started the Tesla Daily podcast in 2017 to help people understand the company and contextualize the flurry of news surrounding Tesla. In 2019, Rob expanded the podcast to YouTube, amassing 100,000 subscribers in less than a year.YouTubeTwitterYou'll Learn:How a gap in mainstream reporting and the pursuit of neuroplasticity led to Tesla DailyWhy producing his podcast on top of a full-time job led Rob to a critical decision pointHow Rob 10X'd his audience by taking Tesla Daily to YouTubeRob's workflow, end-to-end, for producing a podcast episode for podcast platforms and YouTubeWhat Rob focuses on when researching material for his podcastHow Rob handles stress and pressure from the growth of his showWhy naming his podcast Tesla Daily became a source of motivation for RobWhere Rob's revenue comes from and why he chose not to sell adspots when his show startedHow Rob pivots his show based on breaking news (or Elon Musk's Twitter feed)Rob's top advice for new content creatorsToday’s Sponsor: ZynnymeZynnyme was founded in 2010 by therapists and private practice owners, Kelly Higdon and Miranda Palmer. Kelly and Miranda have become good friends of mine who have helped me immensely on my business journey + they've helped over 50k of our colleagues. I credit their Business School Boot Camp for helping build the business and life that I imagined. Their values align with mine in helping clients build valuable and gratifying businesses while living healthy, happy, and sustainable lives. Check out their website for a wealth of resources and services + sign up for a free 4 day, live private practice marketing masterclass they're putting together to help us establish a private practice with the best outcomes and income at sellingthecouch.com/zynnyme RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These can be watched at a date/time that works for you):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): MY FAVORITE SOFTWARE:🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial): 🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial): 🤖 What I Use For Evergreen Webinars (Easy Webinar)🌐 My Website Host (SiteGround-Includes Discount)🎨 My WebSite Theme (Divi)MY FAVORITE GEAR:🎙️ My Podcasting Gear 📔 My Online Counseling + Coaching Gear🎥 My YouTube + Live Streaming Gear❤️ STC Home Office Tour! SUBSCRIBE TO THE STC PODCAST:Since 2015, I've hosted a weekly podcast for aspiring and current mental health private practitioners who think differently. On the podcast, I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. Or simply click below for ease =). SUBSCRIBE HERELET'S BE FRIENDS:💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues) 🌍 My website / blog📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)🐦 Twitter (I mainly tweet on overcoming mental hurdles to starting a podcast for your business )WHO'S THIS GUY? Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA. In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc). This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work. I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).Mentioned in this episode:Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshopTry Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

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