

The So What from BCG
Boston Consulting Group BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow.
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Episodes
Mentioned books

Nov 5, 2025 • 20min
What’s Next in Medtech Matters to Us All
Vikram Aggarwal, a global leader in medical devices at BCG, sheds light on the $900 billion medtech industry. He discusses the slowing pace of innovation and how rethinking regulation and talent can accelerate breakthroughs. Vikram highlights AI in diagnostics and the rise of robotics as key trends. He also addresses the STEM talent shortage and emphasizes the need for collaborative partnerships to strengthen the innovation ecosystem. The conversation reveals insights on how to navigate the changing landscape of medtech and drive future advancements.

Oct 29, 2025 • 16min
BCG Presents: The CEO Radar
Rich Lesser, Global Chair of Boston Consulting Group, discusses the urgent need for CEOs to embrace AI amidst ongoing challenges in its implementation. Vlad Lukić, BCG's Tech and Digital Advantage leader, highlights the disparity between CEO intentions and ground-level execution, advising firms to focus on ROI and strategic pilots. They delve into essential CEO traits like resilience and adaptability, the implications of tariffs, and the emerging role of agentic AI—all while emphasizing the importance of transparent communication about AI initiatives to gain competitive advantage.

18 snips
Oct 22, 2025 • 23min
Your Next Business Move Should Be in Orbit
Troy Thomas, BCG's global lead for space business, dives into the transformative potential of satellite technology. He emphasizes how space has become crucial for economic growth and operational efficiency across various sectors, from agriculture to finance. Troy explains that every company will eventually need a tailored space strategy to harness these advancements. He also addresses the challenges of satellite congestion and the importance of resilience in leveraging space services. Ultimately, he urges businesses to seize space opportunities as a vital part of their future.

Oct 8, 2025 • 20min
The Button That Broke the Internet (and Built It Too)
The like button is more than a symbol — it’s a case study in how innovation really happens. Martin Reeves, chairman of the BCG Henderson Institute and co-author of Like: The Button That Changed the World, unpacks the messy, social, and often surprising process behind major breakthroughs — and what leaders can learn from it as they navigate the AI era. Learn More: Martin Reeves: https://on.bcg.com/4pWlAph Like: The Button That Changed the World: https://www.amazon.com/Like-Button-That-Changed-World/dp/B0D8XM8GZT What the Like Button Can Teach Us About Innovation: https://on.bcg.com/48MmONK Vote for Georgie Here: https://vote.lovieawards.com/PublicVoting#/2025/podcasts/features/best-hostsChapters: 00:00-01:18 Introduction 01:19-02:50 The Story of ‘Like’ 02:51-03:42 Was the like button an invention? 03:43-05:00 Why do we like to ‘like’? 05:01-05:31 Is online liking the same as real world liking? 05:32-06:38 What has been the economic impact? 06:39-08:01 How to get innovation right 08:02-08:28 How do you foster an innovative environment? 08:29-09:33 What role does storytelling play? 09:34-12:10 The like button and regulation 12:11-13:21 What lessons can be applied to new tech? 13:22-14:31 The structure of the book14:32-16:44 Surprises when researching for the book 16:45-17:57 The business of thought leadership 17:58-18:46 What is the future of thought leadership? 18:47-19:34 What is next for innovation? 19:35-20:01 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Sep 24, 2025 • 19min
Cracking the Code of Customer Contradictions
Lauren Taylor, the global leader of BCG’s Center for Customer Insight, unpacks the complexities of consumer behavior. She emphasizes the significance of understanding not just what consumers say, but the motivations behind their actions. Lauren explores the emotional drivers influencing purchases and the importance of segmenting customers based on context and needs. With insights on the power of AI in revealing patterns, she cautions against relying solely on data without human context, urging businesses to listen deeply to their customers for actionable strategies.

Sep 10, 2025 • 22min
M&A Is Heating Up. Is Your Dealmaking Still on Ice?
Daniel Friedman, BCG’s global leader of transactions and integrations, shares his insights on the revitalizing M&A landscape. He emphasizes the importance of taking bold actions now to seize rare opportunities that could emerge in a recovering market. Friedman dives into the advantages of pursuing deals during downturns, citing higher potential returns. He discusses how AI is changing due diligence and the proactive strategies needed for success. Finally, he highlights regional and sector trends, particularly the resurgence in Asia Pacific, as companies navigate uncertainty.

Aug 27, 2025 • 22min
Don't Be a Statistic. Make Transformation Work.
Kristy Ellmer, a leader at BCG Transform and co-author of a book on the science of change, delves into successful business transformations. She argues that involving employees is crucial and discusses the challenges of the 'messy middle' phase. Kristy emphasizes balancing structured approaches with flexibility, highlighting the need for behavior changes and storytelling to sustain motivation. She also warns about the disconnect between leaders' and employees' perceptions of change, advocating for deeper employee engagement to bridge that gap.

Aug 13, 2025 • 21min
Become the CEO of Your Health and Longevity
What happens when people live decades longer than before—but not necessarily healthier? Iana Kouris, customer experience leader at BCG X, explores how companies can help people live longer healthier. Businesses can jumpstart the longevity economy by leveraging CX, behavioral design and change management to develop new products for prevention and customized for the growing elderly population, as well as supporting their employees on this journey. Learn More: Iana Kouris: https://on.bcg.com/4fvFrXv BCGX: https://on.bcg.com/4ltCU1A How Digital and AI Will Reshape Health Care in 2025: https://on.bcg.com/4mEGBCu This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Jul 30, 2025 • 18min
The Real ROI of AI in Private Equity
Private equity is under pressure to deliver returns in a tougher environment. Clark O’Niell, BCG’s global lead for AI infrastructure and cyber in the private investors & private equity practice, shares how the smartest investors are using AI to move beyond hype, drive impact at scale, and future-proof their portfolios. It’s about focus over fragmentation—and combining judgment with new tools. Learn More: Clark O’Niell: https://on.bcg.com/46tTmep BCG’s Latest Thinking on Private Equity: https://on.bcg.com/4598Fa5 IT Spending Pulse: AI Agents and GenAI Reshape Priorities: https://on.bcg.com/4mmjVXG The So What from BCG on YouTube: https://www.youtube.com/playlist?list=PLMJgyXjV5gMI9JV-GcF_D1Y6zyf1Eab_0This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Jul 16, 2025 • 26min
Winning the Rest of the 20s
Rich Lesser, BCG’s global chair, and Martin Reeves, chairman of the BCG Henderson Institute, reflect on the shocks and surprises that shaped the first half of the decade and what they reveal about the future. They explore the traits leaders need today: building trust, staying geopolitically aware, and adopting AI in a people-centered way. Learn More: Rich Lesser: https://on.bcg.com/4lZrWla Martin Reeves: https://on.bcg.com/4lXaAVX Winning in the 20s: https://on.bcg.com/4lpe1oo Winning the ’20s: A Leadership Agenda for the Next Decade: https://on.bcg.com/40iscDs This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp


