The Next CMO
Planful
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
Episodes
Mentioned books
Jan 7, 2022 • 41min
External Planning Assumptions for 2022 with Scott Todaro of Plannuh
Dec 29, 2021 • 33min
The Path to the CMO with Cari Jaquet and Jamie Barnett
Dec 17, 2021 • 34min
She grew up dreaming of being an accountant and ended up a CMO, with Deidre Hudson of Payability
Dec 7, 2021 • 42min
Designing Marketing Systems and Organization Based on Behavioral Science
Dec 2, 2021 • 39min
Marketing insurance from Drone Operators to Mall Santas with Rikin Diwan, SVP of Marketing for Thimble
Nov 23, 2021 • 44min
Starting as head of marketing in a remote world, with Amanda Reierson, head of marketing at Thumbtack
Nov 16, 2021 • 35min
Building a Marketing Technology Stack with Dan McGaw, CEO of McGaw.io
Nov 11, 2021 • 34min
Dealing with Marketing Data without a Data Science Team with John Wall from Trust Insights
Nov 3, 2021 • 36min
Digital Transformation with Erin Hutchinson, Global CMO of Merkle
Oct 5, 2021 • 41min
