The Next CMO
Planful
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
Episodes
Mentioned books
Dec 22, 2020 • 36min
Making the leap to the top marketing job with Allison MacLeod of Flywire
Dec 8, 2020 • 37min
Testing and optimizing your digital before it goes live with Nitzan Shaer, CEO of Wevo
Dec 1, 2020 • 42min
Improving your marketing performance with data experiments with Jason Widup of metadata.io
Nov 25, 2020 • 46min
A framework for growth with Oren Greenberg from Kurve
Nov 15, 2020 • 30min
Lessons from a marketer of iconic brands including Nutella, Butterfinger, and Dove
Nov 10, 2020 • 35min
Driving Growth with Data with Mark Feldman of Custom Made Data
Nov 4, 2020 • 43min
Practical ABM Advice: MarketCapture and Blend
Oct 29, 2020 • 47min
Steve Baines: Salesforce Integration and Customization Zen Master
Oct 15, 2020 • 43min
Managing an Iconic Brand with Martha Boudreau, CMO of AARP
Oct 14, 2020 • 28min
