
Sand Hill Road
A place to talk about startups, venture capital and tech. For a full download, double-click on sandhillroad.io
Latest episodes

Apr 23, 2021 • 33min
E23 Insights from building a VC firm in public with Initialized Capital founder Garry Tan
In this episode, Erasmus Elsner is talking to Garry Tan, co-founder of Initialized Capital about his journey as a content creator, founder and managing partner at Initialized Capital.
00:00 Intro
02:02 Garry's Twitter game
06:00 Keeping up the content cascade
08:12 Getting started on YouTube
10:50 Paying it forward at scale
14:45 Respecting the audience
18:00 Content creation is like building a startup
21:13 Garry as a founder
25:14 Founder "what ifs"
28:26 Garry as a VC

Apr 13, 2021 • 1h 5min
E22 Engineering the atomic cockroach of databases with Cockroach Labs co-founder Spencer Kimball
In this episode, Erasmus Elsner is talking to Spencer Kimball, co-founder and CEO of Cockroach Labs about building a database unicorn backed by some of Silicon Valley's top venture firms, incl. Benchmark, Sequoia Capital and Index Ventures. After recording the episode, Cockroach Labs raised $160m on a $2bn valuation in January 2021, reflecting the explosive growth and product innovation of 2020.
00:00 Intro
00:56 Cockroach Labs elevator pitch
04:29 Getting the band together
09:24 Exit to Square and paddling back into the startup surf
11:44 First version of CockroachDB
14:17 Open core model
20:43 Relicensing Cockroach DB
25:39 Open source as top of the funnel tool
30:25 Series A from Benchmark and Sequoia Capital
35:15 Series A extension from Index
37:01 Late state startup life at Series D
39:44 CockroachDB technology
48:11 Synchronous replication and CockroachDB
53:50 CAP Theorem and CockroachDB
58:10 CockroachDB and Kubernetes
1:01:10 Spencer's workout regime

Mar 5, 2021 • 57min
E21 Building a distributed warehouse network one parcel at a time with STORD co-founder Sean Henry
In this episode, Erasmus Elsner is talking to Sean Henry, co-founder and CEO of STORD about building a digital warehouse and distribution startup backed by some of Silicon Valley's top venture firms, incl. Susa Ventures, Kleiner Perkins and Founders Fund from Atlanta, Georgia.
00:00 Intro
01:11 Announcing the Series B led by Founders Fund
02:57 What solution does STORD offer?
04:27 Sean Henry's entrepreneurial journey from childhood
13:00 STORD business model
19:50 Solving the two-sided marketplace problem
25:35 Competitive landscape
28:55 Software-enabled marketplace: Software as a wedge to get supply side
35:15 STORD pricing
38:50 STORD as a distributed logistics and storage systems
45:15 Acquisition of Cove Logistics in summer of 2020
48:31 Raising money from Silicon Valley as an Atlanta based startup
54:45 What's next for STORD

Jan 8, 2021 • 39min
E20 Unpacking growth with Andy Johns, Partner at Unusual Ventures
In this episode, Erasmus Elsner is talking to Andy Johns (@ibringtraffic), Partner at Unusual Ventures about his growth journey at Facebook, Twitter, Quora and Wealthfront.
00:00 Intro
00:37 Growth at Facebook
03:50 Growth at Twitter
05:31 Growth at Quora
09:25 Growth at Wealthfront
12:11 Unusual Ventures
16:25 A balanced approach to growth
21:16 Shipping the org chart
24:29 Running experiments
28:05 Product development for innovation
31:40 Wonderschool
35:22 Ride Report
38:22 Finding out more about Andy

Dec 24, 2020 • 49min
E19 Moving from the monolith to a microservices architecture with effx founder Joey Parsons
In this episode, Erasmus Elsner and Cameron Weibel are joined by Joey Parsons, founder of effx to talk about moving from the monolith to a microservices architecture.
00:00
Intro
03:05
From rockstar engineer to found
06:02
Building early social network PicRave
$07:30
Taking the plunge with wife 5 months pregnant
09:00
Founder focus as a young father
10:06
Transitioning from Airbnb to Kleiner Perkins
12:03
Daily life as an entrepreneur in residence
13:46
Defining microservices
14:53
Explaining microservices to a kid
16:28
Microservices vs. structured programming
19:55
Functionality of microservices
22:20
User microservice example
24:15
Starting out: monolith vs. microservices architecture
25:42
Microservices teams: UI, middleware, DBA specialists
28:38
Data layer of microservices
30:56
Microservices vs. monolith debate
34:36
Moving to a microservices architecture at Airbnb
37:59
Managing microservices at Airbnb
42:12
effx and Kubernetes
43:44
Go to market strategy at effx
46:07
Raising the $3.9m Seed round

Dec 8, 2020 • 21min
E18 Looking for the next Cal moonshots with Caroline Winnett of UC Berkeley's SkyDeck
In this episode, Erasmus Elsner is joined by Caroline Winnett, Executive Director at UC Berkeley's accelerator and incubator SkyDeck.
00:00 Intro
01:51 What is SkyDeck?
02:57 Demo days during Covid-19
03:35 Caroline's founder journey at NeuroFocus
05:24 Joining SkyDeck and setting up the SkyDeck Fund
07:23 Berkeley SkyDeck carry split
08:35 Berkeley SkyDeck LP base
09:50 SkyDeck vs. YC, 500 Startups, Techstars
12:11 Cohort profile and eligibility requirements
14:37 Accelerator milestones
15:22 Breakout success stories
16:26 Berkeley within Silicon Valley ecosystem
18:33 Future of SkyDeck

Sep 17, 2020 • 31min
E17 Migrating lawyers to the cloud with legal technologist Richard Mabey, co-founder of Juro
In this episode, Erasmus Elsner is talking to Richard Mabey, co-founder of London-based legaltech startup Juro, backed by Union Square Ventures.
00:00 Intro
02:01 Magic circle years at Freshfields
03:35 Catching the entrepreneurial bug
05:15 Transitioning to legaltech via LegalZoom
07:26 Meeting co-founder Pavel Kovalevich
08:43 The Juro Minimum Viable Product (MVP)
09:54 Getting the first customer
13:15 Finding customer pains and building the core product features
15:06 Core feature set: painkiller vs. vitamin
17:05 Early pricing
18:34 Selling Saas to corporate lawyers
19:59 Tech stack of Juro
21:11 Seedcamp accelerator
22:40 $750k Seed Round led by Point Nine Capital
24:24 $2m Seed extension round
25:15 $5m Series A led by Union Square Ventures
26:15 Getting a warm intro at USV
27:01 Deploying the Series A
28:12 Navigating through the Corona pandemic

6 snips
Aug 29, 2020 • 45min
E16 Unpacking marketplaces and modern food delivery wars with Mike Ghaffary from Canvas Ventures
In this episode, Erasmus Elsner is talking to Mike Ghaffary, GP at Canvas Ventures.
00:00 Intro
02:21 Swiss army knife of education
04:04 Business school after Dotcom bubble burst
05:06 Founding Stitcher
06:14 Focusing on news
08:03 Becoming CEO of Eat24
09:39 Growing Eat24 to $700m top line
10:45 Food delivery wars
11:55 Grubhub Partnership that never launched
13:12 Jeremy Stoppelman and Steve Jobs on search on mobile
14:30 Becoming a successful angel investor
15:35 Making the most expensive iPhone app ever
16:37 Angel investment in Strava
17:20 Angel investment in Superhuman
17:50 Joining Social Capital
19:58 Mike’s experience at Social Capital
20:28 CloudKitchens investment
21:30 HubHaus investment
22:37 Joining Canvas Ventures
24:04 Flyhomes investment
27:52 Marketplace Deep Dive
28:27 Lenny Rachitsky: focus on supply or demand side?
30:06 Thomas Eisenmann: Two-sided networks
30:57 Uber: demand side vs. supply side subsidies
32:09 Local vs. global network effects
33:24 Sarah Tavel (Benchmark) on unlocking new supply
34:21 Local delivery war zones
35:36 Uber Eats entering the market
37:04 Public vs. privately held delivery war contenders
38:54 Marketplace take rate
40:38 Out-of bound marketplace take rates
41:57 Zero percent take rate

Aug 8, 2020 • 1h 5min
E15 Building a cloud unicorn for developers with Digital Ocean co-founder Moisey Uretzky
In this episode, Erasmus Elsner is talking to Moisey Uretzky, co-founder of Digital Ocean. Digital Ocean is a cloud infrastructure unicorn built for developers and headquartered in New York City. In this episode we journal the founder journey from getting into Techstars to scaling the company with venture debt to a recent unicorn valuation.
00:00 Setting the scene
03:55 The Uretzky family
05:22 Roots of intellectual curiosity
07:15 Mathematics and first principles thinking
09:18 Startups before Digital Ocean
14:16 Finding co-founders on Craigslist
19:16 Digital Ocean MVP
23:12 First major Product Iteration: 5$ SSD Plan
29:36 Getting into Techstars
32:35 Raising the Seed from IA Ventures
37:19 Raising the Series A from a16z
42:28 Using venture debt to scale up
47:19 Scaling up Digital Ocean
54:22 Competition with big tech cloud providers
59:00 Running Digital Ocean during the Corona pandemic

Jul 21, 2020 • 42min
E14 The great hits and misses of venture capital with Brendan Wales of e.ventures
In this episode, Erasmus Elsner is talking to Brendan Wales, general partner at e.ventures on investing in data infrastructure unicorn Segment at the Seed and passing on TikTok (then Musical.ly) at the Series A.
0:00 Sand Hill Road Intro
2:10 First job running a Golf shop while at college
3:20 First job out of college in 2009 and entrepreneurial ambitions
4:29 'I gotta get to the Valley' finding Zozi's on Crunchbase
6:06 Joining e.ventures in 2012
7:52 History and roots of e.ventures
9:53 e.ventures current fund and global footprint
11:10 Investing in Segment.io at the Seed along with Kleiner Perkins
15:08 Consumer-tech perspective on Segment
16:02 Passing on Musical.ly/TikTok
17:30 Warm introductions vs. metric-based discovery (digital exhaust)
20:30 Metrics requested from Musical.ly/TikTok founding team / key consumer social metrics
22:17 Machiavellian founder perspective on Musical.ly/TikTok consumer retention
24:35 Ex-post reflections why they passed on Musical.ly/TikTok
26:35 Comparison to the recent Clubhouse a16z-led Series A
28:50 Venture capital returns over the lifetime of a fund
31:10 Pattern matching for early markups
32:58 This Week's Seed Companies
35:24 EVA Growth Index / X-Factors
37:37 Nacelle: headless CMS for Shopify stores, backed by Index and Accomplice
39:05 Most recent investment: Airvet, $14m Series A led by Canvas Ventures