The Chris Voss Show

Revolutionizing PR: AI-Powered Just Reach Out Platform Explained by Jon Mest Justreachout.io About the Guest(s): Jon Mest is the CEO of JustReachOut, an AI-powered PR software platform aimed at making PR accessible and affordable for everyone from small business owners to large organizations. Jon Mest has an extensive career background that spans investment banking, technical sales, and customer success teams in big data analytics. Originally from Philadelphia, PA, Jon now resides in St. Pete, Florida with his family. Episode Summary: In this engaging episode of The Chris Voss Show, Chris Voss has an in-depth conversation with Jon Mest, the dynamic CEO of JustReachOut. The episode delves into the innovative ways JustReachOut is democratizing PR by leveraging AI, helping businesses, entrepreneurs, and nonprofits efficiently craft and pitch their stories without the hefty fees of traditional PR agencies. JustReachOut offers a suite of AI-powered tools designed to simplify and streamline the PR process. Jon Mest discusses the disruption AI brings in PR, breaking the barrier traditionally held by expensive agencies. He elaborates on various features of their platform, including journalist outreach, pitch requests, podcast outreach, broken link building, and guest post outreach. Jon also highlights how AI assists users in drafting personalized pitches, identifying relevant journalists, and maintaining effective media relations. Throughout the episode, listeners gain insights into how JustReachOut can empower businesses to take control of their own PR efforts, making it both efficient and cost-effective. Key Takeaways: Democratizing PR: JustReachOut leverages AI to make PR accessible and affordable for all, from small businesses to large organizations. AI in PR: The platform’s AI helps users craft compelling pitches, identify relevant journalists, and streamline outreach efforts. Comprehensive PR Tools: Features include journalist outreach, pitch requests, podcast outreach, broken link building, and guest post outreach, enabling users to manage their PR comprehensively. Disruption in Traditional PR: Jon Mest discusses the ways AI is disrupting the conventional PR industry by offering the same capabilities at a fraction of the cost. Hands-On Support: For those needing extra help, JustReachOut provides services like their Jumpstart Program to assist with narrative crafting and initial outreach. Notable Quotes: "Nobody knows your story better than you. If you are founding a company or you run a soap business, or you run a nonprofit, why pay another person to tell your story for you when you can do it yourself?" "The AI reads and interprets your brand information and provides you with hooks that will captivate journalists." "PR takes more than seven days, but our free trial lets you get a glimpse of what you can achieve with JustReachOut." "Even smaller, niche podcasts can be a great avenue to tell your story; with our tool, you can find and pitch these shows directly." "For new authors, JustReachOut is a great tool to promote your book and get it in front of the right audiences."

How Economics Explains the World: A Short History of Humanity by Andrew Leigh https://amzn.to/3zvqNiy “If you read just one book about economics, make it Andrew Leigh's clear, insightful, and remarkable (and short) work.” —Claudia Goldin, recipient of the 2023 Nobel Prize in Economics and Henry Lee Professor of Economics at Harvard University A sweeping, engrossing history of how economic forces have shaped the world—all in under 200 pages InHow Economics Explains the World, Harvard-trained economist Andrew Leigh presents a new way to understand the human story. From the dawn of agriculture to AI, here is story of how ingenuity, greed, and desire for betterment have, to an astonishing degree, determined our past, present, and future. This small book indeed tells a big story. It is the story of capitalism – of how our market system developed. It is the story of the discipline of economics, and some of the key figures who formed it. And it is the story of how economic forces have shaped world history. Why didn’t Africa colonize Europe instead of the other way around? What happened when countries erected trade and immigration barriers in the 1930s? Why did the Allies win World War II? Why did inequality in many advanced countries fall during the 1950s and 1960s? How did property rights drive China’s growth surge in the 1980s? How does climate change threaten our future prosperity? You’ll find answers to these questions and more in How Economics Explains the World.About the author Andrew Leigh is the Assistant Minister for Competition, Charities, Treasury and Employment, and Federal Member for Fenner in the Australian Parliament. Prior to being elected in 2010, Andrew was a professor of economics at the Australian National University. He holds a PhD in Public Policy from Harvard, having graduated from the University of Sydney with first class honours in Arts and Law. Andrew is a past recipient of the Economic Society of Australia's Young Economist Award and a Fellow of the Australian Academy of Social Sciences.

Robert Feldman, CEO, President, and Founder of WOWS Insurance Services on Fixing California's Insurance Crisis Wowsinsurance.com About the Guest(s): Robert Feldman is the CEO, President, and Founder of WOWS Insurance Services. With over 25 years of experience as an insurance broker, Robert possesses deep industry knowledge, particularly in the Western United States. He is a recognized thought leader in the insurance market and has served as a speaker for the California Association of Realtors. His expertise focuses on innovative insurance solutions for homes, especially in high-risk areas prone to fires. Episode Summary: In this episode of The Chris Voss Show, host Chris Voss interviews Robert Feldman, CEO and Founder of WOWS Insurance Services, about the ongoing crisis in the insurance industry, specifically in California and other Western states. Robert discusses the growing challenges homeowners face in securing insurance policies due to the increasing prevalence of wildfires and legislative changes. This episode dives deep into how WOWS Insurance is using innovative strategies to disrupt and resolve these critical issues. As insurance companies are withdrawing from markets and leaving homeowners in peril, Robert's groundbreaking approach aims to stabilize and revolutionize the industry. From making insurance policies transferable from sellers to buyers, to addressing the oversaturation of markets and skyrocketing rebuild costs, the conversation is a treasure trove of insights. Whether you’re a homeowner, broker, or someone interested in the insurance landscape, this episode delivers valuable information on how to navigate these turbulent times. Key Takeaways: Disruption in the Insurance Market: The withdrawal of major insurers like State Farm, Allstate, and Nationwide from California is creating a crisis for homeowners needing coverage. Innovative Solutions: WOWS Insurance offers transferable policies and spreads risk to bring back stability to the market. Impact of Wildfires: Fire-prone states are grappling with increased costs and non-renewals, making it vital for homeowners to proactively seek reliable insurance. Consumer Awareness: Homeowners must be diligent in examining their policies and rebuild costs to ensure adequate coverage. Legislative Involvement: Government bodies are slowly recognizing and addressing these issues, but innovative market solutions are leading the way. Notable Quotes: "We're fighting the fight, and we're going to change, effect change in California and the Western United States as time goes on to roll." - Robert Feldman "The number one problem, first and foremost, is oversaturation of the market." - Robert Feldman "If you don't have insurance for a house, the only way you can have a buyer come in and buy it is if they're paying all cash." - Robert Feldman "We're fixing insurance. We're gonna bring carriers back into the market and help bring the rates down." - Robert Feldman "It's a question of not just an insurance look; it's getting everybody involved, all hands on deck." - Robert Feldman

Secrets of Market Disruptors: How to Innovate Without Failure with Warren Schirtzinger Hightechstrategies.com About the Guest(s): Warren Schirtzinger is a leading authority in the field of diffusion research and technology adoption. With several influential studies published under his name, Warren's work primarily focuses on understanding the factors that influence the acceptance and adoption of innovations, such as new technologies or novel inventions. He places a strong emphasis on understanding the role of risk perception and how it can influence the spread of new ideas or products in the consumer market. Warren is associated with hightechstrategies.com and diffusionresearch.org, where he extends his expertise to businesses aiming to minimize risk and effectively market their innovations. Episode Summary: In this engaging episode of The Chris Voss Show, host Chris Voss sits down with Warren Schirtzinger, a preeminent expert on diffusion research and technology adoption. Warren shares his extensive knowledge on how businesses can reduce perceived risks to increase the adoption of new innovations. Their discussion spans from historical examples, like Thomas Edison’s lightbulb and the automobile revolution, to modern scenarios including the iPhone and Amazon. Warren highlights three critical elements for successful innovation: end-user harmony, reliability, and safety in numbers. Listeners get in-depth insights into how companies like Amazon started with low-risk products like books and gradually expanded their offerings. Chris and Warren explore case studies such as the unprecedented success of Vermont's COVID vaccination program, the rise of Uber, and innovative guarantees that boost consumer confidence. This hour-long conversation is packed with valuable advice for entrepreneurs, business leaders, and anyone interested in understanding how to drive acceptance and adoption of new products and ideas. Key Takeaways: End-User Harmony: Understanding and aligning with the end-user’s needs is crucial for innovation success. Reliability and Commitment: Demonstrating long-term commitment and reliability can significantly reduce the perceived risks of new products. Safety in Numbers: Innovations adopted in a social or community context have higher chances of success. Examples of Success: Case studies like the transition from gas lamps to electric light bulbs and Vermont’s COVID vaccination program illustrate successful risk reduction strategies. Stage-Based Innovation: Gradual rollouts and stage-based changes are more effective than sudden overhauls in gaining user adoption. Notable Quotes: "People don't just jump on new things. In fact, they actually resist change." "The most successful companies, the founder is the customer." "Safety in numbers is a full 33% of the total risk reduction." "Try before you buy is one of the biggest elements of end-user harmony." "Amazon began with books because they were ultra-low risk, well understood, and had an established ecosystem."

Transformative Kenyan Safaris with Karen Cleveland of Nunus Kenya Safaris Nunuskenyansafaris.com About the Guest(s): Karen Cleveland is the co-founder of NUNUs Kenyan Safaris, a company she started with her husband. With over 30 years of experience in corporate America, Karen transitioned into a role that combines her passions: she is a seasoned spiritual and mindfulness teacher, animal communicator, and safari experience guide. Karen has established a new company aimed at providing transformational safari adventures in Kenya, helping professionals reconnect with their inner selves through a unique blend of spiritual enrichment and thrilling wildlife encounters. Episode Summary: In this episode of The Chris Voss Show, Karen Cleveland shares her remarkable journey from corporate America to the wild terrains of Kenya. As the co-founder of NUNUs Kenyan Safaris, Karen discusses how she and her husband provide transformational safari experiences that reconnect people with nature and their inner selves. The episode dives deep into the unique offerings of her company, which include group and custom private safaris designed for professionals seeking adventure and mindfulness in equal measure. Karen elaborates on the different safari packages available, each tailored to provide a distinct encounter with the Kenyan wilderness. She highlights the benefits of unplugging from the digital world, the profound impact of face-to-face encounters with wildlife, and the importance of taking time for spiritual nourishment. Throughout the conversation, Karen reflects on her personal experiences and how they have shaped her unique safari offerings, making these adventures accessible and meaningful for people from all walks of life. Key Takeaways: Transformational Adventures: NUNUs Kenyan Safaris offers unique experiences that blend adventure, mindfulness, and self-care. Deep Connection with Nature: The safaris provide a profound opportunity to reconnect with nature and gain spiritual enrichment through encounters with wildlife. Tailored Experiences: The company offers a variety of safari packages, from budget-friendly to luxurious, catering to different needs and preferences. Unplug and Reflect: The safaris encourage participants to disconnect from their digital devices, promoting a deeper focus on personal reflection and awareness. Team Building Opportunities: The safaris are ideal for corporate team-building events, providing an adventurous yet reflective retreat for professional groups. Notable Quotes: "It's like looking into the soul of the world almost sometimes." "They have tropical beaches there in Kenya too." "I am happy to talk to anyone about Safari 24 hours a day." "You get a better experience with animals because they are not inherently afraid of people; you get a better connection." "Our safaris are designed to help participants reset, rejuvenate, and find lasting fulfillment."

The Long-Distance Leader, Second Edition: Revised Rules for Remarkable Remote and Hybrid Leadership (The Long-Distance Worklife Series) by Kevin Eikenberry, Wayne Turmel https://amzn.to/3TweCZK The new edition of this internationally acclaimed guide to remote and hybrid leadership comes with an updated and enriched framework for the modern workplace. It introduces new principles and retains proven strategies for effective leadership across distances. When The Long-Distance Leader was first published, it was pre-pandemic and remote work was in its infancy with 30% of managers leading at a distance—now that number is well over 50%. As more organizations adopt a remote workforce, the challenges of leading at a distance become more urgent than ever. The cofounders of the Remote Leadership Institute, Kevin Eikenberry and Wayne Turmel, show leaders how to guide their teams by recalling the foundational principles of leadership whether their teams are remote, hybrid, co-working, or something entirely new! The authors' "Three-O" Model refocuses leaders to think about outcomes, others, and ourselves—elements of leadership that remain unchanged, whether employees are down the hall or halfway around the world. By pairing it with the Remote Leadership Model, which emphasizes using technology as a tool and not a distraction, leaders can navigate the terrain of managing teams wherever they are. This second edition features updated exercises that ensure projects stay on track, keep productivity and morale high, and build lasting relationships, along with a new chapter on hybrid workplaces.

Unlocking the Power of Experiential Marketing with Pauline Oudin CEO and Partner of Gradient Experience Gradientexperience.com About the Guest(s): Pauline Oudin is the CEO and Partner of Gradient Experience, an experiential marketing agency that emphasizes elevating human connections to drive results. Throughout her career, Pauline has consistently delivered measurable successes for high-profile brands including Cartier, Beam Suntory, and the L'Oreal Group. A French native with over 30 years spent across the US and UK, she is celebrated for her innovative and creative approach to marketing by Fast Company. Episode Summary: In this engaging episode of The Chris Voss Show, host Chris Voss dives into the dynamic world of experiential marketing with his guest, Pauline Oudin. As the CEO and Partner of Gradient Experience, Pauline shares her expert insights on how transforming human interactions can powerfully elevate brand results. They explore the nuances of experiential marketing, distinguishing it from traditional marketing and discussing its long-term impact on consumer loyalty and brand recognition. Pauline illustrates the value of creating memorable experiences over passive advertising. Through detailed examples from high-profile clients such as Cartier and Beam Suntory, she explains how brands can foster emotional connections and enhance consumer engagement. Additionally, the conversation touches on the innovations in measurability within the field, demonstrating how modern tools can track the effectiveness of these interactive campaigns. Pauline emphasizes the importance of integrated, participatory, and community-building approaches in making these experiences truly impactful. Key Takeaways: Experiential Marketing Defined: Unlike traditional advertising, experiential marketing involves creating interactive and participatory experiences that foster emotional connections and brand loyalty. Measurability Innovations: New AI tools and technologies are enhancing the ability to measure the long-term impact of experiential marketing, providing deeper insights into customer engagement and ROI. Case Studies: Examples from major brands like Cartier and Beam Suntory highlight how well-executed experiential marketing campaigns can create lasting impressions and build community. Pandemic Adaptations: The episode discusses how brands adapted their strategies during the pandemic, emphasizing the continued need for live, interactive content. Priceless Brand Connections: Pauline underscores the importance of prioritizing long-term customer relationships and brand integrity over short-term sales tactics. Notable Quotes: “When you think about most marketing, brands tell you a story…experiential marketing is all about living the story.” - Pauline Oudin “Hearts move minds. We like to believe we are logical when we purchase products, but at the end of the day, it’s all about emotional connections.” - Pauline Oudin “In experiential marketing, it’s not just about who was affected on the day of the event, but the ripples that experience creates.” - Pauline Oudin “We live in such an exciting time with AI tools allowing us to measure things we couldn’t before.” - Pauline Oudin “If you turn off your social media ads and your TV spots, what's left is what you've built in brand equity.” - Pauline Oudin

Transform Your Marriage and Wealth with Life by Design with Jessilyn Persson Discoverlifebydesign.ca About the Guest(s): Jessilyn Persson is the author of "Super Mom Super Me Bus Miss to Become a Super You." Together with her husband, she co-founded a 90-day program aimed at helping individuals and couples build a life by design backed by real estate. Jessilyn Persson brings extensive experience in both corporate roles and real estate investment, where she's navigated financial strategies and the complexities of investment portfolios since 2009. Episode Summary: In this episode of The Chris Voss Show, Chris sits down with Jessilyn Persson, co-founder of "Discover Life by Design" and author of several empowering books, to dive into the intersection of real estate investing and relationship building. Over the last decade, Jessilyn Persson has not only built a successful real estate portfolio but also developed a program to help couples navigate their financial futures together. Stemming from her own experiences in balancing a corporate job, a family, and a growing investment portfolio, Jessilyn Persson shares valuable insights on mindset shifts, clear communication, and strategic planning. The conversation covers the importance of having aligned financial goals within a marriage, how to handle the stress of real estate investment, and crafting agreements to enhance accountability. Jessilyn Persson emphasizes the necessity of a unified approach, understanding each partner's mindset, and communicating effectively to ensure investments contribute positively to both wealth and relationship health. Whether you're a seasoned investor or just getting started, this episode offers actionable advice on building a financially secure and harmonious future with your partner. Key Takeaways: Unified Financial Goals: Successfully investing as a couple means getting on the same page about your financial objectives and understanding each other's sleep-at-night factors. Effective Communication: Establishing regular, structured meetings to discuss finances and other key aspects can significantly improve both your investment strategy and relationship. Clear Agreements: Developing agreements in your relationship can take the guesswork out of everyday tasks and major financial decisions, reducing potential conflicts. Mindset and Barriers: Overcoming pre-existing money mindsets and self-worth barriers is crucial for unlocking your true wealth potential. Expert Guidance: Engaging with mentors or educational resources can accelerate your investment journey and help you avoid costly mistakes. Notable Quotes: "We help couples explore and navigate what it's good to invest in wealth and real estate." "If you don't wanna be up at midnight because a tenant had to flood, maybe you need to invest in Real REITs." "We really started to push each other to be a better version of ourselves." "Had we really understood what a mentor or coach was back in our day, we could have saved hundreds of thousands of dollars." "It can make all the difference…if you're really aligned with your partner on your finances and your values."

Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams by Brian Gottlieb https://amzn.to/3BjCRnp Briangottlieb.com “Brian’s book inspires both successful individuals and future entrepreneurs, urging them to embrace challenges and pursue growth.” – Wolfgang Puck Employees that don't take ownership of their work Friction between departments Inconsistent results These are the top challenges that face most businesses today. These common issues create high turnover and force managers into crisis mode where they're consumed putting out daily fires. Over time, the very nature of the business changes and a new culture emerges; one shaped by the lowest level of acceptable behavior. Beyond the Hammer approaches these concerns in two highly engaging sections: First, a fictional story of George, a business owner struggling with burnt out employees, high turnover, and frustrated customers. Readers follow George as he discovers five foundational pillars of leadership that have the power to build teams that perform at a high level, consistently. The second section shifts from storytelling to strategy, providing an actionable path to weaving these 5 pillars into any business, enabling leaders to integrate these principles into their daily operations seamlessly. Written for managers and leaders alike, Beyond the Hammer offers a simple yet powerful approach to creating a team where everyone is aligned, and properly positioned to win.

Discover Mortgage Note Investing with Nathan Turner EarnestInvesting.com DiversifiedMortgageExpo.com About the Guest(s): Nathan Turner is the founder of Earnest Investing and the host of the Diversified Mortgage Expo. Nathan is widely recognized as the Canadian Note Guy, having made a significant mark in the private investment sector since 2009. He leads Earnest Inc as President and manages the Earnest Investing LP Note Fund, focusing on purchasing performing and non-performing first lien mortgages in the US. With a background in fix-and-flip real estate and a knack for creative financing, Nathan provides accredited investors with lucrative opportunities in mortgage notes and collaborates with them to maximize their investment returns. Episode Summary: In this insightful episode of The Chris Voss Show, host Chris Voss engages with Nathan Turner, also known as the Canadian Note Guy, who delves into the intriguing world of mortgage note investing. Turner shares his journey from running fix-and-flip businesses to discovering mortgage notes in 2009—a shift that allowed him to enjoy the benefits of real estate investing without the associated headaches of property management. He provides valuable details on how Earnest Investing helps accredited investors secure consistent returns by investing in performing and non-performing first lien mortgages. Nathan illustrates the advantages of mortgage note investing, including flexibility and risk mitigation, contrasted against traditional real estate and landlord operations. He explains how Earnest Investing ensures profitable investment opportunities by purchasing mortgage notes at significant discounts and onboarding investors through detailed personal consultations. The discussion also touches on the Diversified Mortgage Expo, a significant event for those interested in the mortgage note industry, providing education and networking opportunities. This episode is a must-listen for investors looking to explore mortgage notes as a flexible and stable investment avenue. Key Takeaways: Flexibility in Investment: Mortgage note investing allows for significant flexibility in handling payments and negotiating with homeowners, unlike banks constrained by stricter regulations. Risk Management: By purchasing mortgage notes at a discount, Earnest Investing ensures a safer investment even in fluctuating markets. Accredited Investors: Earnest Investing focuses on accredited investors, providing them with stable returns from real estate-backed assets without the hassle of property management. Passive Income: Mortgage notes provide a steady cash flow without the common problems associated with being a landlord, such as property maintenance and tenant issues. Educational Expo: The Diversified Mortgage Expo offers a platform for learning and networking, crucial for both novice and experienced investors interested in mortgage notes. Notable Quotes: "I can get all the cash flow without any of the headaches that go along with being a landlord." – Nathan Turner "One of the cool things about notes is whatever's happening in the economy doesn't really affect my note." – Nathan Turner "We can negotiate and decide what works, and we can work out something that's far more beneficial for both sides." – Nathan Turner "I'm not a bank. I'm just a regular guy. So when I talk to the borrower, I am far more flexible than a bank." – Nathan Turner "It's a fantastic, IRA investment if people have money in the IRA. Absolutely love to have them on board for that." – Nathan Turner