Missions to Movements

Could leveraging Facebook Messenger transform your nonprofit's fundraising strategy? In this episode, we sit down with Becca Lockhart and Ty Hyacinth from the Michael J. Fox Foundation to uncover the digital strategies that have catapulted their annual giving. Discover how their innovative use of Facebook Messenger campaigns, combined with integrated donor engagement tactics, has revolutionized their approach to funding Parkinson's research, leading to remarkable growth in revenue and donor interaction.The Michael J. Fox Foundation's shift to Facebook fundraising, in partnership with Good United, offers a masterclass in authentic community-building. Join us as Becca and Ty reveal the power of personalized interactions and the critical role of staff members stepping into the spotlight with a conversational tone. Hear how ongoing engagement and expressing gratitude have been pivotal in fostering trust, belonging, and sustained support through various campaigns and challenges.We celebrate the foundation's impressive achievements in 2023, particularly through their "Year in Review" report. Listen to how they've leveraged Facebook Messenger for transparency and impactful communication, creating an engaged community where members share personal stories and support each other. As we look forward to April's Parkinson's Awareness Month, Becca and Ty share their excitement for upcoming community efforts and advocacy. Don’t miss this episode packed with valuable insights and heartfelt stories from the front lines of nonprofit fundraising.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Books can spark a movement. And while I am in the midst of writing my first book (coming out in September!), I immediately knew we had to do a podcast episode about this entire process. Allison Trowbridge is the founder and CEO of Copper Books, who are revolutionizing the hybrid publishing model while focusing on mission-driven authors. Get ready to be guided through the complexities of the publishing industry, from the financial risks traditional publishers take, to the entrepreneurial spirit required for successful self-publishing. Plus, Allison explains her pivot to hybrid publishing for balancing professional support and author control, making it ideal for niche books with meaningful audiences (I’ll reveal why I chose this path over other options).If you’re one of the 81% of people in the world who want to write a book and share your story, this episode offers a comprehensive overview of the financial aspects, marketing strategies, and the evolving landscape of book publishing.P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL! RSVP for Atlanta on September 7thRSVP for Sarasota on September 18thResources & LinksLearn more about Copper Books on their website or on Instagram. You can also connect with Alli on LinkedIn and Instagram. DM her to learn more about their Author Camp.Check out Squibler, a supercharged AI story writing software.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement!Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for InboxArmy. Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining subscribers. You’ll discover how to assess engagement with click-through and conversion metrics, and learn from a fascinating case study with 1-800-CONTACTS that illustrates the hidden value of “non-openers.” And as much as he hates them, pop-ups on entry or exit DO still work.Scott also reveals the best email campaign he ever sent that generated $200,000 in ONE day. P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL! RSVP for Atlanta on September 7thRSVP for Sarasota on September 18thResources & LinksConnect with Scott on LinkedIn and check out his work on the InboxArmy website and new podcast!Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Today’s case study explores how an International Women’s Day fundraising campaign empowered local communities and drove meaningful impact across 140 stores.I’m thrilled to have Amanda Young, the Marketing and Philanthropic Manager at Kendra Scott, here to spill her secrets behind successful nonprofit partnerships. We cover everything from setting up pop-up shops, creating custom gifts, and leveraging local contacts.You’ll also hear about Kendra’s incredible origin story revolutionizing the jewelry industry with a scrappy $500 investment, to later striking a deal with Nordstrom and opening her first retail store. This episode is a testament to the transformative power of perseverance and combining business success with a commitment to giving back. Amanda’s wisdom will offer a clear roadmap for nonprofits eager to maximize their fundraising efforts this year. Kendra Scott's philanthropy has resulted in over $50 million dollars in donations since 2011!P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!Resources & LinksInterested in partnering with Kendra Scott? Click here to learn more. You can also connect with Amanda on LinkedIn.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Leveraging influential content creators, celebrities, and internet personalities, AND your board members can SIGNIFICANTLY boost awareness and fundraising for your organization.So how did the American Lung Association do it back in 2021? You’re about to find out.Nick Lynch, co-founder and CEO of Collidescope, and Maxine Tatlonghari, Development Director for the American Lung Association, are here to reveal the secrets behind their Champions Unite event, which evolved from a traditional gala into an online talent show. In today’s case study, we’ll get into the nuts and bolts of creating successful virtual events and the critical role of data measurement in tracking influencer impact, even if you’re starting with an “ugly” spreadsheet! Maxine and Nick share the importance of unique tracking links and aligning content around influencers' busy schedules. They also discuss how their collaborative efforts helped educate and involve the board in this new digital approach, and how they selected influencers who were already mission-aligned, leading to a more cost-effective and impactful event.P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!Resources & LinksConnect with Maxine on LinkedIn and follow @californialung on Instagram.Connect with Nick on LinkedIn or via email at nick@collidescope.io. Learn more about Collidescope on their website. Check out Nick’s new book, Impact Redefined: Transforming Partnerships, Social Moments, and Personal Connections to Drive Change.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

What if you could turn every event you host into an unforgettable experience that leaves attendees feeling inspired and connected? I’m hanging out with Joey Goon today, President of Utopia Experience, and we’re  uncovering ALL the secrets to creating impact and genuine connections at events. Joey takes us behind the scenes of a high-profile mastermind event in San Diego with celebrities and influencers, and how an event structure and schedule led to a successful impromptu $100,000 fundraising effort for a terminally ill girl.Joey and I discuss why having a top-notch production team matters, and how integrating psychological safety and neuroscience principles into event planning can create transformative experiences. Looking to elevate your virtual and hybrid events? We also explore effective strategies for using Zoom breakout rooms and how Joey approaches attendee matchmaking. There are so many valuable tips in this episode for transforming your events into powerful, impactful experiences!And, don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!Resources & LinksLearn more about Utopia Experience on their website and connect with Joey on LinkedIn. You can also tune in to his podcast, Impact Roadmap on Apple and Spotify.Check out the Unforgettable Events ebook for FREE and learn Joey’s powerful frameworks for creating memorable events.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Unveiling secrets behind compelling donation requests, engaging supporters through storytelling and influencer partnerships. Discussing retention techniques like monitoring churn rates and using automated email sequences. Packed with actionable advice to build lasting donor loyalty and cultivate major gifts.

Learn how to attract monthly donors by crafting inclusive giving programs, finding aligned partners, and creating a lead generation strategy. Discover the power of storytelling and clear messaging to nurture a grateful community. Don't miss out on the Monthly Giving Summit for nonprofits!

Explore the critical steps of building a successful monthly giving program, emphasizing the significance of creating a compelling product and ensuring user-friendliness. Learn about crafting an irresistible identity, avoiding gift abandonment, and leveraging social proof to inspire action. Discover practical tips for optimizing donation tools and website design to enhance donor experience and scalability.

How can we make every gift transformational instead of transactional?Helen Quinn is an inspiring figure in the fundraising landscape, here to unveil how The CLEO Institute's "RISE" monthly giving program is rallying their community to face the urgency of climate action—one dollar at a time. As a client of my Monthly Giving Mastermind, Helen delves into the strategic branding and inclusive structure of the RISE program, tailored to resonate with every donor, especially local youth who are driven to make a difference. Plus, you’ll hear how Helen uses Givebutter to streamline donations and cultivate growth!There are so many GOLDEN growth strategies in this episode, including the workflows behind their Earth Day 5K, a documentary screening, and the intricacies of hosting Jeffersonian dinners to create authentic conversations and community.Resources & LinksConnect with Helen on LinkedIn, Instagram, or email at hquinn@cleoinstitute.org and learn about The CLEO Institute on their website.Applications are open for Round 5 of my Monthly Giving Mastermind that will start in July! Head to positiveequation.com/mastermind to apply!This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!