Missions to Movements
The Email Strategy That 2x Fundraising Goals with Wendy Faust, Live Like Lou Foundation and Christina Edwards, Splendid Consulting
Sep 18, 2024
Wendy Faust, the Executive Director of the Live Like Lou Foundation, is dedicated to supporting families affected by ALS and funding essential research. She shares how the foundation has transformed its donor engagement strategy, boasting a remarkable 64% email open rate. Wendy discusses the viral impact of the Ice Bucket Challenge and strategies like personalized outreach, TikTok videos, and data-driven decisions to maintain donor relationships. The conversation underscores the power of storytelling and community connection in effective fundraising.
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Quick takeaways
- Increasing email frequency to monthly updates led to a remarkable 64% open rate and improved donor engagement and contributions.
- Storytelling through personal experiences of ALS-affected families has proven essential in fostering emotional connections with potential donors.
Deep dives
Email Frequency and Engagement Success
Tripling email frequency significantly improved engagement rates for the organization, resulting in open rates soaring to 64% in 2022. The strategy of increasing the frequency of communications was initially met with fears of high unsubscribe rates, but the opposite occurred—more subscribers engaged. By shifting from quarterly to monthly newsletters and increasing targeted messaging based on recipient interests, the foundation saw an increase in donations as well. This case highlights the importance of consistent communication in building relationships with supporters and optimizing fundraising efforts.
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