Wendy Faust, the Executive Director of the Live Like Lou Foundation, is dedicated to supporting families affected by ALS and funding essential research. She shares how the foundation has transformed its donor engagement strategy, boasting a remarkable 64% email open rate. Wendy discusses the viral impact of the Ice Bucket Challenge and strategies like personalized outreach, TikTok videos, and data-driven decisions to maintain donor relationships. The conversation underscores the power of storytelling and community connection in effective fundraising.
