The $100 MBA Show

Most online traffic is on mobile.That trend shows no signs of slowing down; Google even prioritizes mobile-friendliness when ranking for SEO. For many consumers, mobile devices are the primary, if not only devices they use. Whatever you’re doing online, it needs to fit and work as beautifully on an iPhone as on a desktop.Today, we explore how.We’ll talk about how to take a look at your site, and make sure your mobile game is as strong (or stronger) than your desktop game. In terms of looks, speed, and functionality, it’s time to put mobile first, if you haven’t already. Get the tips and tools you need to optimize your website. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s about the person, not just the business.After all, your business can change. You can go through endless iterations of what you sell, but the one constant is who you are. If you can build a strong personal brand, it’ll follow you no matter where entrepreneurship takes you.Today, we bring on a pair of experts to help with that.Anne Candido and April Martini are the founders of branding and marketing firm Forthright People. In this episode, Anne and April explain how to figure out what you represent, and how to articulate that to your audience. Once people trust you, that trust remains your strongest asset — in any business.Take the time to get your personal branding right, and your overall marketing gets a lot easier. Learn the basics from two pros. Click Play!Marketing Smarts PodcastSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, life kicks your business in the teeth.We planned what we thought would be an awesome conference for entrepreneurs in Australia. Then came the Delta variant. With the country plunged rapidly back into lockdown purgatory, everything we’d worked for was dusted.Well, not everything.Today, we discuss how to navigate a big blow to your business plans. Yes, getting the shaft from fate sucks, but you can always salvage something — even if it’s just a valuable lesson or two. Hear how we handled our sudden reversal of fortune, and understand the mindset every entrepreneur needs to survive the ups and downs of independent business. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you don’t focus on what matters most, what matters least will take up your time.That’s one of the first — and one of the hardest — lessons entrepreneurs have to learn. We all have limited time, energy, and resources. We have to prioritize. Because the uncomfortable truth is that when everything is important, nothing is.It’s easy to let non-priority tasks suck up your entire day. Today, we share a simple formula for figuring out what makes the “Must Do” list. It’s nothing more than answering two questions, but both require some serious (and honest) thought. Once you answer them fully, you’ll know how to schedule your days, weeks, months, and years efficiently.Get a handle on your time, and get closer to your biggest goals. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your “why” is everything.If you don’t have a single, super-clear motivation for building your business, it gets very hard to stick with it. Entrepreneurship is a commitment that requires constant motivation.It’s Q&A Wednesday, and we’ve got a listener who understands that. They’re thinking about getting into the software game, but there’s one missing piece: the big “why.” The interest is there, the vision is there. But this listener is smart enough to recognize that that’s not enough.Not enough when times are tough, anyway.Today, Omar shares why we created our own SaaS business, WebinarNinja. Our choice to change course and focus on a software product wasn’t made casually. We felt a genuine call to fix a specific problem that we were uniquely positioned to deal with.That call was undeniable, our “why” unmistakable. What’s yours? Tune in, and ask yourself the big question before you make your next big move. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s talk time management. It’s one of the pillars of a successful entrepreneurial lifestyle. Today, our intrepid host Omar shares his exact weekly schedule. Hear how he manages to fit work, fitness, rest, and yes…even fun into his tight daily routine. Is an entrepreneur’s life a total grind? Or a laptop-on-the-beach fantasy? Or something in between?In this episode, you’ll learn why flexibility is just as important as consistency, and how to balance the two. Your schedule doesn’t have to look like Omar’s — this episode is descriptive, not prescriptive. Use it to get a sense of how to balance your priorities, achieve your goals, and have a good time along the way. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One thing successful entrepreneurs have in common? They’re strategists.They don’t just create or execute strategies. They see the entire world through a strategic lens, a mindset that’s constantly figuring out how to get it done — whatever “it” is. Hanneke Antonelli is a celebrated life and business coach who specializes in strategic thinking. Today, she’s got a guest lesson that teaches you how to turn your thoughts into action, your wants into results. Using a relatively simple formula, you can change the way you look at, think about, and execute your goals. By changing what’s in your head, you empower yourself to change what happens in real life. Learn Antonelli’s system, and put it to work for you. Click Play!The Uplevel Project by Hanneke AntonelliSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Does your content marketing include videos?If not, it’s time to change that!We’re continuing with our deep-dive lesson on creating video marketing assets. Yesterday, we focused on the video itself and its content. Today, we explain where to put that video on your website, and how to turn it into a lead-generating machine.The best part? Once it’s set up, the rest mostly takes care of itself.Learn exactly what to do with your video, step by step. From the web pages you’ll need, to the email campaigns you’ll convert viewers with, we’ve got the low-down on building a reliable video-based funnel. We’ll share each step in the process, plus recommendations for the tools to get it done.Create video content, and let it open the door to deeper relationships with your audience. After all, that’s how they ultimately become your customers. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not sure how to start video marketing? We got you.Today is the first half of a 2-part, in-depth lesson on setting up a video lead magnet. From nailing the content to creating a complete funnel, this is your guide to creating customers by creating great videos!We’ll explain how it’s done step by step, exactly the way we produce videos for our own products. In this episode, we focus on the actual video production, including all the tools and programs we use. Beginning with the right choice of topic, you can create videos that aren’t only high-quality and engaging, but attract the right leads. In other words, you’ll create videos that speak to the folks most likely to become customers. Follow our template, and start creating videos that look and sound great, hold people’s attention, and grow your list. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

They say you “get what you pay for.” But what if you could get much, much more?It’s Q&A Wednesday, and we’ve got a listener with a (possible) opportunity. An e-commerce store is on its last legs, and the owner has it up for sale — at a discount. But what makes the price so right is also what makes it a tough decision. How can you know if a business is worth buying, at any price?Today, we lay out exactly what questions to ask, what data to gather, and everything else you need to know before buying an existing business. Our listener sees potential in this business, even though it’s almost belly-up. The job now is to verify that feeling objectively.If you’re not trying to buy a business anytime soon, listen to this episode anyway! It can be invaluable when it comes time to sell yours. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.