The $100 MBA Show

If you don’t listen to your customers, you’ll lose them.Just as true: if you listen too much to your customers…you’ll lose them.Feedback matters. What your customers say should help guide your product development, or you won’t be competitive for long. But you can’t please everybody — and you can’t let yourself be blown around like a leaf in the wind by a thousand different opinions.So what should you do?Today, we nail down an organized, scientific approach to gathering and utilizing customer feedback. We’ll discuss how to ask customers what they think, when to ask them, and what tools to use to keep all that feedback organized.Most importantly, we’ll explain how to know which feedback is high-priority and actionable.Learn how to strike the balance between being tone-deaf and being too eager to please. Hear your customers out in a meaningful way — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Marketing.” The term is vague. New entrepreneurs don’t always know exactly what it means — let alone how to do it effectively.That’s why we’re so happy to have John Jantsch.A best-selling author, sought-after speaker, and founder of Duct Tape Marketing, John specializes in helping small businesses market effectively. In today’s extended conversation, John and Omar discuss what marketing is really for — and how to know you’re doing it right.In other words, we’re cutting through the “hacks” to discover what really, truly works.By focusing on what’s proven over time for countless companies, you can bypass the forest of trends and create a real marketing “engine,” a system that delivers consistent results. In this full-length interview, we get deep into the details. Click Play!The Ultimate Marketing Engine by John JantschSpokeSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We love teachers.As the founders of a webinar platform (and former educators), we live and breathe coaching, training, and consulting as a business model. Our experience in that realm is what brought us into the webinar game, and continues to guide our development. But at some point, our good ol’ Omar had to hang up his consulting hat.Today, Omar shares why he made the difficult decision to give this aspect of the business (and revenue stream) up. It’s a fantastic service and business model, but it’s not right for everyone in every situation. One of the most important things an entrepreneur must learn to do is evolve. Hear why Omar had to pull himself out of the Comfort Zone to make space for something new. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve hit a plateau. Whether your business is new, established, or even getting close to the endgame, anyone can get stuck.Surprisingly, it’s often because of this one thing.When you’ve looked into everything — sales, marketing, advertising — and you just can’t figure out what’s got your wheels spinning, there’s a very good chance it’s this. It’s not something most people expect, and it might seem…weird. But you owe it to your business to consider it.We should know; as we’ll discuss, it’s happened to us. Find out what this mysterious factor is, and how it inhibits growth. It might just be the way forward when it seems like you can’t get anywhere. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Entrepreneurship isn’t easy. Anyone who says so isn’t telling the whole story. Sometimes it’s difficult. Sometimes it’s boring. Sometimes you put everything you have into a campaign or product, only to watch it flop. This is a reality of business. The question isn’t how to avoid that — it’s how to handle it.It’s Q&A Wednesday, and one listener wants to know how we keep our chins up when the going gets tough. No one — no one — is motivated all the time. In fact, it’s perfectly normal to lose motivation over time, or for motivation to ebb and flow. So how do we keep our productivity consistent?Hear a few simple tips (and a few hard choices) that can keep you motivated through all the ups and downs of entrepreneurship. Click PlayTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s lower that CAC!Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, advertising, and sales dollars to produce a single customer is a key metric, one that has to be studied carefully. As your business grows, so can your CAC — leading to an overall plateau.Fortunately, there are things you can do about that.Today, we share 4 specific ways you can put a major dent in that number, starting now. No matter what business you’re in, these 4 tactics are tried and tested, as we’ll demonstrate with examples from multiple businesses.  Get a handle on how much you’re investing in customer acquisition, so the returns can support stronger, faster growth. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is poker the best analogy for entrepreneurship? The Biggest Bluff makes a very strong case for “yes.” This fascinating memoir about a total novice’s quest to get really good at something is stuffed with insights that any business owner can learn from. By going from amateur to champion, Maria Konnikova demonstrated that in poker and business, it’s not all about the hand you’re dealt. It’s about sticking to the plan.Tune in, and hear how one person’s poker journey offers a perfect formula for balancing skill, hard work, and dumb luck. Learn how to navigate bad odds, get comfortable with unpredictable outcomes, and take risks when it really matters. Click Play!The Biggest Bluff by Maria KonnikovaDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, it’s not the idea that leads to success. It’s the execution.That said, not all ideas are equally viable — which is why it’s important to change how we think about “good” or “bad” product and service ideas. A product that seems ridiculous might strike a chord with consumers (remember pet rocks?). Likewise, the graveyard of failed businesses is full of seemingly great ideas that people just didn’t buy into. So how can you tell what’ll actually work?Today, we discuss how to determine whether your idea has an honest chance of success — based not only on the merits of the idea itself, but on the multitude of factors that go into the execution. Your ability to win over an audience depends on so much more than whether your idea is “good” or not. Fortunately, a little groundwork can paint a pretty reliable picture of your chances. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As a business owner, you set the standards.But what do you do when an employee — even one you like and respect — isn’t clearing the bar? It’s one of the most uncomfortable aspects of running a business. But it’s also pretty much inevitable. Team members will fail you sometimes.The key is to fix it through collaboration, not just correction.We call our staff a “team” for a reason. Part of supporting your teammates is helping them do their best work. Because the truth is, most screwups aren’t the result of malice or even laziness. They’re usually honest mistakes, or a misunderstanding of their mission. You can fix that, together.Learn how to get your team up to snuff in ways that are empowering, not deflating. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We think of entrepreneurs as people who go their own way. But in truth, no one becomes successful entirely on their own.It’s Q&A Wednesday, and one listener wants to know who taught, coached, and inspired Omar into the entrepreneur he is today. We all stand on the shoulders of our teachers, whether or not we’re formal students. In his business journey, Omar is no exception.But he has to give credit to more than one person!Today, Omar discusses a few people who had the biggest impact on his development, and shares how those relationships made such a huge difference. Plus, he offers a few tips on what to look for in a mentor for yourself, and how to find one.Who will help shape your future? Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.