The $100 MBA Show

Let’s be clear: we almost never recommend lower prices.In fact, we spend lots of time on this podcast encouraging people to charge more. Often, raising prices is the best way to boost overall revenue. Often, but not always.Today, we explain how lower prices can be a powerful tool — when applied correctly. There is a way to sell to the clearance-bin crowd that won’t kill profit, or devalue your brand or products. …and it’s one of the best ways to grow your business.If we sound self-contradictory, give this episode a listen. You’ll see what we mean! And you’ll walk away with an excellent strategy for taking your business to the next level. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

So..are we ever going back to work? More importantly, should we?Not ‘work’ as in doing work, of course. We mean going back to the physical, brick & mortar office space that used to be a requirement for any business, big or small.The key phrase is “used to be.”Office space is expensive, especially for new and small businesses. For all that money, is it really worth it? Has COVID shown us that the office is a thing of the past? Today, we explore that question, and offer our own answers.Spoiler alert: our company has never had an office. Ever. Even before the pandemic, we hired remotely for literally every position, and we wouldn’t have it any other way.But on the flip side, our host Omar maintains an office space outside the home for himself. Find out why, explore your own options, and discover your own answer to the remote vs office question. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Well this is awkward.However, it’s not that uncommon. Hiring family members who just don’t work out is a thing that happens. In fact, it even happened to Omar! It’s Q&A Wednesday, and it also happened to one of our listeners. Six months into a new position, and one business founder’s brother just isn’t up to the task. How in the world do you let a close family member go without creating chaos at home?There is a way.It’s not easy, but it’s not supposed to be. The good news is that — if you handle the firing properly — both your business and your relationship can recover from it. Learn how to handle one of the most difficult situations a business (and a family) can face. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

What’s the difference between a website that works, and one that doesn’t?When we say ‘works,’ we mean the site’s ability to reach an audience, generate leads and sales, and represent your brand.In our experience, most ineffective sites are suffering from one or more of 5 specific mistakes. These common no-no’s are like cinderblocks tied to the neck of your business. They’re holding you back, and you shouldn’t waste any time getting rid of them!Today, we share the absolute do-not’s.We’ll discuss how each of these screwups can ruin even the best-designed website — and hold back any business, no matter how great its potential. For the majority of us, the website is the business. So making sure it performs is critical.Learn what people do wrong, how to check for it, and how to fix it. Give your business website a health check, and make the changes necessary to unleash its true potential. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

We’re not all great with numbers. And we don’t all know the rules.If you’re thinking of starting a business, but not sure how to do the whole financial management thing, you’re not alone.That’s why we brought an expert in for advice. Joe DiChiara is a rare combination: successful independent entrepreneur and CPA (Certified Public Accountant). While most CPA’s work for someone else, Joe knows what it takes to build your own business — and how to make the finances part a little easier.The key is to get ahead of it.Today, Joe explains what you need to do now, so that you’re not overwhelmed by financial stuff later. With straightforward, practical instructions, Joe demystifies accounting, so you can get a firm handle on it — and prevent potential legal trouble down the road.Learn the basics of small business finance from a true expert. Click Play!Bedrock Business BuildersBedrock UniversitySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Get started marketing!Too many new entrepreneurs skip this part, or make it a low priority. While it’s natural to focus on developing your product, marketing is where you can get an incredible return on every cent you invest.In other words, marketing is just as important to building your business as the product is! By getting an early start on forging your company’s relationship with your target audience, you can get ahead of the game in meaningful ways, leading to steadier growth down the road.Today, we explain how to get your new business’s marketing ball rolling. Learn who to hire, when to hire them, and where to find them. With this simple advice, you can gain crucial momentum early on — even with a startup budget. SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Can you handle business?If you’re thinking about starting one, you might wonder what pitfalls or obstacles are the toughest. Entrepreneurship is challenging in a thousand different ways, but which way is…the scariest?Today, we narrow it down to one.There’s one thing about business that will hurt the most, take the most out of you, and make you ask yourself again and again if it’s really the life for you. It might surprise you to find out what is, but anyone who runs a business will probably agree.The great thing about a scary thing is that if you know what it is, you fear it less — and handle it better. Today, we discuss the single toughest thing about business, so you know what to expect. If you can handle this, you can handle anything. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Fact: entrepreneurship is not for everyone.The truth is that not everyone is right for independent business. Some people thrive more, contribute more, and live more happily by working a conventional job. But how do you know which category you fall into?It’s Q&A Wednesday, and we’ve got a listener with several business failures under their belt. The question of whether to just hang it up is looming. With such a poor track record…is it time to quit?After all, there’s a difference between persevering and spitting into the wind.Today, we explain how to know when it’s time to give up, and when it’s time to march onward. We’ll share a few failures of our own, including several that didn’t stop our intrepid host. Make the right call for you, so you never have to wonder “what if?” Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

We’ve all heard sayings about the value of pressure. Pressure drives us; it “creates diamonds,” or so we’re told. But is it true? Yes!Today, we explain why you should seek pressure — because otherwise, you won’t know what your team is really capable of. A simple fact of human nature is that we respond differently when things aren’t optional. The good news? There’s plenty of pressure to be found in entrepreneurship, and all of it can help you and your team reach your highest potential.In this episode, we’ll share how we apply this concept in our own business, and how you can, too. Getting comfortable with pressure will yield serious results, far more than if you avoid it. Understand the pressure principle, and you’ll thrive. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Get ready for a (seriously) life-changing book.The Ultimate Jim Rohn Library is a collection of lectures and lessons from the one and only — you guessed it — Jim Rohn. The O.G. of self-help and personal development, Rohn taught and inspired countless individuals to be their best selves.Now, the best of his life’s work is distilled into a power-packed audiobook.The Library is truly the ‘best of’ one of the best of entrepreneurs. Rohn’s straightforward advice rings as true as ever, as you’re guided through insights on business, life, and everything in between.Learn how to get the most from this book. Hear our top takeaways from this incredible compilation, and see why Rohn has earned his place as one of the most influential professional inspirers of all time.The Ultimate Jim Rohn Library by Jim RohnDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed