The $100 MBA Show

You have an awesome idea for an app. You’re sure it would address a real need in the marketplace. You’re ready to do the work of marketing and selling it. …but you couldn’t code your way out of a wet paper bag. It’s Q&A Wednesday, and we’ve got a listener with a fairly common question: to engineer or not to engineer? Theoretically, anyone can learn to develop software. That said, theoretically anyone can learn how to fix their own car; that doesn’t mean it’s the right move. Fortunately, Omar definitely has some experience in this arena, having initially developed the software for our SaaS product. Spoiler alert, though: eventually we hired a real-deal software engineer because…well, because they’re really good at that kind of thing. Today, we discuss the factors to consider when you’re deciding between a pro and a DIY approach. Is the time and effort required to learn an entire new skill set worth it? That all depends — Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. Rutgers Many graduate business programs were retrofitted for online learning. But the Rutgers Online MBA was BUILT for online. Not ready to start a master’s degree? Select one of seven new grad-level certificates that can be applied to a future graduate degree. To learn more about New Jersey’s #2 ranked online MBA, online graduate certificates, and how to specialize the Rutgers online MBA for your career, visit go.rutgers.edu/100MBA. The post MBA2045 Q&A Wednesday: Should I learn how to build my own app or should I hire someone? appeared first on The $100 MBA.

Ready to dive into video marketing? Here’s what you need. Video is second only to the written word when it comes to online marketing. It’s personal, involves more senses, and is proven to elicit more engagement.  But many entrepreneurs — especially newer ones — are intimidated by the idea of creating videos. In truth, it’s never been easier for a non-professional to produce high-quality videos, as long as you use the right tools. Today, we share the tools behind our own video marketing (and we do a ton of it). From editing software to soundtrack samples to actual people who can help put it all together, these resources are the reason our videos are so successful — and so much easier to make. Discover the best tools to add video to your content arsenal. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com Show Links Ecamm Live Final Cut Pro Camtasia Adobe Premier Udemy Wistia AudioJungle Fiverr About WebinarNinja The post MBA2044 My Favorite Video Marketing Tools in 2022 appeared first on The $100 MBA.

Don’t just send a message. Send a video. Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,’ and other text-based messages we simply ignore or delete. But video is different. Video has a better chance of being consumed, and scoring you a conversion. Plus, they’re easier than ever to create! Mike Moll is a marketing coach who helps small businesses find innovative ways to grow sustainably — like video-based marketing and sales. Today, Mike shares his exact method for video messaging, from choosing the right platform to the format of your actual ‘pitch.’ While personalized video messages may not scale or be appropriate for big companies, they can work wonders for independent marketers…and no, they’re not only for sales. Whether you’re trying to connect with a potential customer, business partner, or even a potential mentor, a message straight from your face has a bigger impact than one from your keyboard. Learn the basics of a proven, effective way to reach out — Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com Show Links Lead Generation Mini-Course The post MBA2043 Guest Teacher – Mike Moll – How to Leverage Video to Generate More Sales appeared first on The $100 MBA.

As they say, “the money’s in the list.” But more list does not mean more money. Like so much in business, it’s more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses.  If you’re throwing lead magnets around the whole wide Internet, you’re probably raking in contacts — and they’re probably not becoming customers. If that syndrome sounds familiar, this is the episode for you.  Today, we explain how to build an email list that works. There are 3 mistakes that are almost guaranteed to ensure your email list doesn’t actually produce real leads. Sadly, these 3 mistakes are super common — heck, we used to make them ourselves, until we learned better (the hard way). Tune in, and see if you’ve fallen victim to any of these 3 big ‘Do Nots.’ Once you learn what really makes an email list valuable, you can take a more targeted, more effective approach. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com Show Links EasyCourse The post MBA2042 The 3 Pitfalls to Avoid When Growing Your Email List + Free Ride Friday appeared first on The $100 MBA.

More people will sign up for your course if they can sign up whenever they want…right? Not necessarily. It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there’s no urgency, there’s less chance someone will make a commitment. Most people will put off ‘till tomorrow what they can do today. …and that’s only one of the reasons you should periodically close your course enrollment. Not only are people more likely to sign up when the window isn’t open forever, it’s actually easier to market close-able courses. Today, we explain why the open/close model is better for business, and how to set it up for the best results. With examples from some of the most successful course-based businesses around, this episode is your guide to getting more students. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com Show Links Smart Passive Income AffiliateWP Wandering Aimfully The post MBA2041 Why You Should Open & Close Your Courses appeared first on The $100 MBA.

For a brand-new business, is a VA (virtual assistant) worth it? When you’re starting out, staying lean is a top priority. Which is why it struck one of our listeners as a little counterintuitive that we’re so bullish on hiring VAs.  It’s Q&A Wednesday! This listener is only weeks into a new business, and wants to know if a VA is really, truly a wise investment at this stage. We understand; a hire is a significant expense. But it might not be as significant as you think — and it might be more valuable than you imagine. Today, we’ll explain how to decide exactly what your hypothetical VA would do with their time, where to find VA candidates, and how to choose the right one. Plus, we’ll discuss how to evaluate whether you’re really getting your budget’s worth. Get an accurate sense of what you’re paying for when you hire a VA. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Rutgers Modern business is all about data, which means analytics skills are in high demand. The STEM-Designated Rutgers Master of Science in Business Analytics gives you the knowledge to turn big data into big revenue, and accelerate your career growth in just 12 months. As the summer deadline approaches, Rutgers has made made it easier to apply by waiving the GMAT requirement! Learn more about one of the hottest degrees you can acquire at go.rutgers.edu/podcast. Mint Mobile After years of fine print and getting ripped off by “Big Wireless,” we’ve learned that there’s always a catch. But Mint Mobile offers premium wireless service starting at just 15 bucks a month – no catch! Mint Mobile is the first company to sell wireless service online-only; by cutting out retail stores, there’s no crazy overhead costs to pass on to you! All Mint Mobile plans come with unlimited talk and text PLUS high-speed data delivered on the nation’s largest 5G network. Use your own phone with any Mint Mobile plan and keep your same phone number along with all your existing contacts. Mint Mobile gives you the best rate, whether you’re buying for one or a family (and at Mint, families start at 2 lines). To get your new wireless plan for just 15 bucks a month, go to at mintmobile.com/mba.   Show Links Dan Martell SaaS Coach TK Kader The Ultimate Sales Machine by Chet Holmes The post MBA2040 Q&A Wednesday: Do I need a virtual assistant if I am just getting started? appeared first on The $100 MBA.

Are paid ads a money pit? Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don’t produce a solid return. From print to radio to Google and Facebook, is the money you spend on paid advertising worth it? More importantly, can your business thrive without it? Lots of businesses do just fine without spending a dime on ads. Today, we share several examples, and explain exactly why the ad-less strategy can work. Of course, it won’t work for every business — but yours could be one of them. We’ll share our own experience as well, and how we arrived at our own balanced mix of paid advertising and content marketing. Learn how to determine the best approach for your business, and get the most out of every marketing dollar.  Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Rutgers Many graduate business programs were retrofitted for online learning. But the Rutgers Online MBA was BUILT for online. Not ready to start a master’s degree? Select one of seven new grad-level certificates that can be applied to a future graduate degree. To learn more about New Jersey’s #2 ranked online MBA, online graduate certificates, and how to specialize the Rutgers online MBA for your career, visit go.rutgers.edu/100MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com The post MBA2039 Can You Grow Your Business With No Paid Ads? appeared first on The $100 MBA.

Are you brave enough to admit it’s time for change? Accepting the need for change is one of the more surprising challenges in business. It requires courage, accountability, and the will to let go of what’s familiar and comfortable. Barry Moltz is a speaker, author, radio host, and SMB expert who specializes in getting business out of ruts. For a small business, a plateau can become a graveyard. Being agile and embracing change is one of the most important abilities an entrepreneur can develop. Today, Barry explains why that’s easier said than done, and how to get around the most common blockers. Don’t be the next Blockbuster! Learn how to recognize when you’re clinging to what doesn’t work anymore, and get comfortable pivoting. When the same-old-same-old is holding you back, it’s time to take action. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Capital One Spark With the Spark Cash Plus card from Capital One, you earn unlimited 2% cash back on every purchase. There’s no preset spending limit, so your purchasing power can adapt to meet your business needs. Antonelli’s Cheese Shop in Austin, Texas used their 2% cash back to help cover their employees’ healthcare costs — imagine what the Spark Cash Plus card from Capital One could do for your business! Capital One: What’s in your wallet? Terms and conditions apply. Find out more at CapitalOne.com/SparkCashPlus. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com Show Links Change Masters by Barry Moltz The Small BUsiness Radio Show The post MBA2038 Guest Teacher – Barry Moltz – How to Make the Changes You Know You Need to Make in your Business appeared first on The $100 MBA.

Thinking about starting an e-commerce business? Listen to this first. Before he got into the podcast & SaaS game, our intrepid host Omar ran a successful e-commerce business selling custom menswear. Along the way, he learned valuable lessons about what to do, and what not to do — sometimes the hard way. Today, let Omar’s experience be your guide! From your website design to your payment processing and fulfillment, there are many ways to make e-commerce harder for yourself, and hurt your chances of success. In this episode, we tackle the top 5, the biggest absolute no-no’s that are all but guaranteed to sink your business.  Learn exactly what to avoid, eliminate unnecessary friction, and give yourself the best chance to build an e-commerce business that’ll profit for years. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com Show Links EasyCourse Shopify The post MBA2037 The 5 Biggest E-Commerce Mistakes To Avoid + Free Ride Friday appeared first on The $100 MBA.

For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1 clients or a long-term strategy — is more than sustainable.  Better yet, it’s super-scalable. But how do you get those clients in the first place? To sustain a group coaching business, you need to ensure a steady flow of leads, and a reliable funnel to convert those leads. Today, we share 3 specific ways to do so, based on tried-and-true tactics employed by some of the most successful coaches online. Each of these 3 methods has its own strengths, but they all share one thing in common: no matter how you attract leads, your ability to genuinely prove how much you can help is the key to locking in clients. Learn how to get in front of the right people, and show them what you (and they) are capable of. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com Show Links Dan Martell SaaS Coach TK Kader WebinarNinja Million Dollar Coach by Taki Moore Must-Read: Million Dollar Coach ($100 MBA Review) The post MBA2036 How To Sell Group Coaching appeared first on The $100 MBA.